Vala isikhangiso

Bekulindelekile. I-Apple namuhla imemezele okokuqala ngqa eminyakeni eyishumi nantathu ukuthi ibone ukwehla kwemali engenayo ngonyaka nonyaka ngekota yokugcina. Nakuba ikota yesibili yezimali yangonyaka odlule ibone u-$58 wezigidigidi emalini engenayo emalini engenayo engamaRandi ayizigidi eziyizinkulungwane ezingama-13,6, kulo nyaka izinombolo zimi kanje: imali engenayo engamaRandi ayizigidi eziyizinkulungwane ezingama-50,6 kanye nenzuzo eyizigidi eziyizinkulungwane ezingama-10,5.

Phakathi ne-Q2 2016, i-Apple ikwazile ukudayisa ama-iPhones ayizigidi ezingu-51,2, ama-iPads ayizigidi ezingu-10,3 kanye nama-Mac ayizigidi ezingu-4, okusho ukwehla konyaka nonyaka kuyo yonke imikhiqizo - ama-iPhones ehle ngamaphesenti angu-16, ama-iPads ehle ngamaphesenti angu-19 namaMacs ehle ngamaphesenti angu-12.

Ukwehla kokuqala kusukela ngo-2003 akusho ukuthi i-Apple iyeke ngokuzumayo ukwenza kahle. Kusengenye yezinkampani ezibaluleke kakhulu futhi ngesikhathi esifanayo izinkampani ezinenzuzo kakhulu emhlabeni, kodwa umdondoshiya waseCalifornia ukhokhele ikakhulukazi ukwehla kokuthengiswa kwama-iPhones kanye neqiniso lokuthi ayisenawo umkhiqizo ophumelele kakhulu ngaphandle kwefoni. .

Phela, lokhu ukwehla kokuqala konyaka nonyaka emlandweni we-iPhone, okungukuthi kusukela ngo-2007, lapho isizukulwane sokuqala sifika; nokho, bekulindelekile. Ngakolunye uhlangothi, izimakethe ziya ngokuya zigcwala, abasebenzisi abadingi ukuthenga njalo amafoni amasha, futhi ngasikhathi sinye ngonyaka owedlule, ama-iPhones athole ukwanda okukhulu kokuthengisa ngenxa yokuthi alethe izibonisi ezinkulu.

I-CEO yakwa-Apple u-Tim Cook ngokwakhe uvumile ukuthi ayikho intshisekelo enkulu kuma-iPhones akamuva i-6S ne-6S Plus njengoba inkampani yabhalisa ngonyaka owedlule i-iPhones 6 ne-6 Plus, enikeze izinto ezintsha kakhulu uma iqhathaniswa nesizukulwane esedlule. Ngesikhathi esifanayo, nokho, isimo singalindelwa ukuba sithuthuke, maqondana nakho kokubili i-iPhone SE esanda kukhishwa, ehlangabezane nempendulo enhle futhi, ngokusho kukaCook, yayinesithakazelo esikhulu kunokuba i-Apple yayilungiselelwe, kanye nokuwa. iPhone 7. Eyakamuva ingase irekhode intshisekelo efanayo ne-iPhone 6 ne-6 Plus.

Ukwehla kwendabuko kakade kuhlangatshezwe yi-iPads, ukuthengiswa kwayo kwehle ngekota yesishiyagalombili ilandelana. Eminyakeni emibili edlule, imali engenayo evela kuma-iPads yehle ngamaphesenti angama-40, futhi i-Apple ayikakakwazi okungenani ukusimamisa isimo. Ezigabeni ezilandelayo, i-iPad Pro encane esanda kwethulwa ingasiza, futhi uTim Cook uthe ulindele imiphumela engcono kakhulu yonyaka eminyakeni emibili edlule kwikota elandelayo. Nokho, angeke kukhulunywe ngomlandeli noma umlandeli we-iPhone ngokwenzuzo.

Ngokwaleli phuzu lokubuka, bekukhona futhi kusaqagelwa mayelana nokuthi bangaba umkhiqizo olandelayo ophumelelayo, i-Apple Watch, okuthi, nakuba iphumelele ekuqaleni, ayikabi nayo imali. Emkhakheni wamawashi, noma kunjalo, basabusa: ngonyaka wokuqala emakethe, imali engenayo evela kumawashi e-Apple yayingama-dollar ayizigidi eziyizinkulungwane ezingu-1,5 ngaphezu komkhiqizi wewashi wendabuko waseSwitzerland u-Rolex abike unyaka wonke ($ 4,5 billion).

Kodwa-ke, lezi zinombolo zivela kuphela ezinombolweni ezingaqondile i-Apple ezishicilele ezinyangeni zamuva, hhayi emiphumeleni yezezimali esemthethweni, lapho i-Apple isahlanganisa iwashi layo esigabeni esikhulu seminye imikhiqizo, lapho ngaphezu kwe-Watch kukhona futhi, isibonelo, Apple TV kanye Beats. Kodwa-ke, eminye imikhiqizo yakhula njengokuphela kwesigaba sehadiwe, unyaka nonyaka isuka ku-1,7 yaya ku-2,2 billion dollars.

[su_pullquote align="left"]I-Apple Music isidlule ababhalisile abayizigidi eziyi-13.[/su_pullquote]Ama-Mac, i-Apple ewathengise ngekota yokugcina ngo-600 ngaphansi konyaka odlule, nawo aqophe ukwehla kancane, isamba esingamayunithi ayizigidi ezingu-4. Lesi yikota yesibili ilandelana lapho ukuthengiswa kwe-Mac kwehle unyaka nonyaka, ngakho-ke ngokusobala ngisho namakhompyutha we-Apple asevele ekopisha umkhuba wemakethe ye-PC, ehlala iwa.

Ngokuphambene nalokho, ingxenye ephinde yenza kahle kakhulu izinkonzo. Ngenxa ye-ecosystem ye-Apple ekhula njalo, esekelwa yimishini esebenzayo eyisigidigidi, imali engenayo evela ezinsizeni (amaRandi ayizigidi eziyizinkulungwane ezingu-6) yayiphezulu kakhulu kune-Macs ($ 5,1 billion). Lena ikota yesevisi eyimpumelelo kakhulu emlandweni.

Izinsizakalo zifaka, ngokwesibonelo, i-App Store, ebone ukwanda kwengeniso ngamaphesenti angama-35, kwathi i-Apple Music, yona yadlula ababhalisile abayizigidi eziyi-13 (ngoNhlolanja ibingu-11 million). Ngasikhathi sinye, i-Apple ilungiselela esinye isandiso se-Apple Pay maduze nje.

U-Tim Cook uchaze ikota yesibili yezimali ka-2016 ngokuthi "imatasa kakhulu futhi inselele", nokho, naphezu kokwehla okungokomlando kwemali engenayo, unelisekile ngemiphumela. Ngemuva kwakho konke, imiphumela ihlangabezane nokulindelwe yi-Apple. Ekukhululweni kwabezindaba, inhloko yenkampani igcizelele ngaphezu kwayo yonke impumelelo yezinsizakalo ezishiwo ngenhla.

I-Apple njengamanje iphethe imali eyizigidi eziyizinkulungwane ezingama- $ 232,9, nezigidigidi ezingama- $ 208,9 ezigcinwe ngaphandle kwe-United States.

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