Ondrej Holzman Izinga elibalulekile lemikhiqizo ebaluleke kakhulu emhlabeni, ehlanganiswe yi-Interbrand, ibone ushintsho endaweni yokuqala kulo nyaka ngemuva kweminyaka eyishumi nantathu. Ngemva kokubusa isikhathi eside, uCoca-Cola wayishiya, kwadingeka akhothamele i-Apple ne-Google.
V uhlelo lwamanje lwezinga Ama-Best Brand Brands I-Interbrand ihlehlisiwe ICoca-Cola inyukele endaweni yesithathu, ilandelwa yi-IBM neMicrosoft.
"Imikhiqizo Yezobuchwepheshe Iyaqhubeka nokubusa Imikhiqizo Engcono Kakhulu Yomhlaba," kubhala umbiko wenkampani yokubonisana, "ngalokho kugcizelela indima ebalulekile nebalulekile abayidlalayo ezimpilweni zethu."
Izilinganiso zihlanganiswa ngokusekelwe ezintweni ezimbalwa ezihlanganisa ukusebenza kwezimali, ukwethembeka kwekhasimende kanye nendima edlalwa umkhiqizo ngamunye ezinqumweni zokuthenga zamakhasimende. Ngalezi zinto, i-Interbrand ibe isibala inani lomkhiqizo ngamunye. I-Apple ibibiza ama-dollar ayizigidi eziyizinkulungwane ezingama-98,3, i-Google ibiza ama-dollar ayizigidi eziyizinkulungwane ezingama-93,3, kanti i-Coca-Cola yona ibize u-$79,2 billion.
"Zimbalwa izinhlobo ezenze ukuthi abantu abaningi benze izinto eziningi kalula, yingakho i-Apple inabalandeli abaningi ababathandayo." kusho umbiko wabezindaba. "Ukuguqula indlela esisebenza ngayo, esidlala ngayo kanye nokuxhumana - kanye nokuba nekhono lokumangala nokujabulisa - i-Apple isethe ibha ephezulu yobuhle nobulula, kanti ezinye izinhlobo zobuchwepheshe manje sekulindeleke ukuthi zihambisane nakho, nokuthi i-Apple ilokhu ikhula."
Kwakungaphambi kwezinkampani zobuchwepheshe lapho iCoca-Cola kwadingeka ikhothame, eyanikeza intonga ngemva kweminyaka eyishumi nantathu. Kepha u-Ashley Brown, umqondisi wezokuxhumana kwedijithali nezinkundla zokuxhumana, ukuthathele phezulu wathatha kuTwitter ku-Apple naku-Google. wahalalisela: "Sihalalisela i-Apple ne-Google. Akukho okuhlala unomphela futhi kuhle ukuba senkampanini esezingeni eliphezulu kangaka.”
Ishumi eliphezulu lohlelo lwakamuva lwezinga Ama-Best Brand Brands izinkampani zobuchwepheshe zathatha ngempela izintambo (izindawo eziyisithupha kweziyishumi), kodwa ezinye izingxenye sezivele zilinganisele kakhulu. Izindawo eziyishumi nane kweziyi-100 ziyingxenye yomkhakha wezimoto, okungukuthi ngemikhiqizo efana neToyota, Mercedes-Benz kanye neBMW. Izinkampani zezimpahla zabathengi ezifana ne-Gilette zithatha izindawo eziyishumi nambili, kanjalo nemikhiqizo yobuchwepheshe. Ukuwa okukhulu kule ndawo kwaqoshwa ngabakwaNokia, ukusuka endaweni ye-19 kuye kwengama-57, kwathi iBlackBerry yaphuma ohlwini ngokuphelele.
Nokho, izindawo zokuqala cishe zidinga ukunakwa kakhulu. Nakuba i-Coca-Cola yayimile kakhulu, i-Apple ne-Google yathola ukukhula okukhulu. Kusukela ngonyaka odlule, i-Coca-Cola ikhule ngamaphesenti amabili kuphela, i-Apple ngamaphesenti angu-28 kanti i-Google ikhule ngamaphesenti angu-34. I-Samsung nayo ikhule, ngamaphesenti angu-20 futhi ingeyesishiyagalombili.
“…weqiwe…” OMG! :D
Mhlawumbe iphutha: Imikhiqizo embalwa kuphela eyenze kwaba nokwenzeka ukwenza izinto eziningi kalula kangaka