U-Apple uqinisekise ukuthengwa kwenye inkampani. Kulokhu yinkampani yaseBrithani iKinema, egxile emiphumeleni ekhethekile kumafilimu.
U-Apple wayenentshisekelo enkampanini yaseBrithani i-iKinema ikakhulukazi ngenxa yobuchwepheshe bayo obuphambili emkhakheni wokuzwa ukunyakaza. Ngaso leso sikhathi, amaklayenti aseBrithani afaka amagama amakhulu afana ne-Disney, Fox kanye ne-Tencent. Abasebenzi manje sebezoqinisa izigaba ezahlukahlukene ze-Apple, ikakhulukazi lezo ezigxile ku-augmented reality kanye ne-Animoji / Memoji.
Omele i-Apple unikeze i-Financial Times isitatimende esijwayelekile:
"I-Apple ithenga izinkampani ezincane ngezikhathi ezithile, futhi asivamile ukudalula inhloso yokuthenga noma izinhlelo zethu ezilandelayo."
Inkampani i-iKinema idale isofthiwe yama-movie, kodwa futhi nemidlalo yekhompiyutha, ekwazi ukuskena umzimba wonke ngokunembe kakhulu bese idlulisela lokhu kunyakaza kwangempela kumlingiswa opopayi. Ngakho-ke ukutholwa kugcizelela nakakhulu imizamo ye-Apple emkhakheni weqiniso elingathandeki, imidlalo yekhompiyutha, ukuthwebula ubuso okusebenzisanayo kwe-Animoji / Memoji. Cishe nazo zizoqiniswa amaqembu abambe iqhaza ekwakhiweni kwehedisethi ye-AR noma izibuko.
Amakhasimende e-iKinema nawo abeyiMicrosoft kanye/noma iFox
Inkampani yaseBrithani ithuthukisele abadlali abakhulu embonini yamafilimu nobuchwepheshe. Kodwa-ke, ngemuva kokuthengwa yi-Apple, iwebhusayithi iphansi kancane. Kodwa-ke, ekuqaleni ibiqukethe izinkomba zezinkampani zobuchwepheshe ezifana ne-Microsoft, Tencent, Intel, Nvidia, izinkampani zamafilimu i-Disney, Fox, Framestore ne-Foundry, noma izitudiyo zokuthuthukisa imidlalo ezihlanganisa i-Sony, i-Valve, i-Epic Games ne-Square Enix.
Elinye lamafilimu akamuva lapho i-iKinema inikele khona ngobuchwepheshe bayo yi-Thor: Ragnarok ne-Blade Runner: 2049.
Ngasekuqaleni konyaka, u-Tim Cook umemezele ukuthi inkampani ithenge izinkampani ezincane ze-6-20 kanye nokuqala ezinyangeni ze-25 zokugcina. Eziningi zalezi zihloko zazihlobene namaqiniso angeziwe.