Ngokusobala, i-Apple izimisele ngempela ngezwe le-movie nochungechunge. Akuwona kuphela amathrekhi akhethekile avele ku-Apple Music njengawo ukuqopha kusukela kulayini wekhonsathi kaTaylor Swift a uchungechunge lwedokhumentari ye-VICE mayelana nomculo wohlanga, kodwa kwabuye kwaba nokuqagela ngokufika kwe-six-parter emnyama idrama ethi "Vital Signs" edlala nenganekwane uDkt. Nap. Ngaphezu kwalokho, i-Apple ihlela ukukhipha enye i-serial novelty eyilungiselelayo.
Uchungechunge lwe-TV olusemthethweni lokuqala lwenkampani luzokhuluma ngezinhlelo zokusebenza kanye ne-ecosystem yazo iyonke, futhi luzobandakanya ophambili we-Black Eyed Peas will.i.am, kanye nomakadebona be-TV u-Ben Silverman no-Howard Ownes.
KwakunguSilverman, umkhiqizi omkhulu wochungechunge lwe-TV njenge UJane uMariya, Marco Polo, Flaked a Ikhansela, wasikisela umbono onjalo ku-Eddy Cue, iphini likamongameli omkhulu wezinhlelo ze-inthanethi nezinkonzo, asebenze naye isikhathi esithile.
"Singakwazi ukuxoxa izindaba zokuthi izinhlelo zokusebenza zenziwa kanjani bese zidalwa," kusho uSilverman. Lo mbono kuthiwa uqhamuke ezingqondweni zika-will.i.am, naye ongusomabhizinisi wezobuchwepheshe, nomdidiyeli wezindaba u-Ownes. Kodwa-ke, nguSilverman owayiletha ku-Apple, oqinisekayo ukuthi nguyena kuphela ozokwenza lo mbono ube ngokoqobo.
"Enye yezinto ezihlale zizinhle nge-App Store imibono yabantu yokudala okuthile," kusho uCue for. I-New York Times futhi wengeza ngokuthi emsebenzini wakhe usezibonile izindaba eziningi ezinjalo, ezikhuthaza kakhulu abanye abasafufusa ngandlela-thile.
"Akusho ukuthi sizoqala ukukhiqiza inqwaba yamaphrojekthi wefilimu noma we-TV," kusho u-Cue, ephawula ukuthi esikhathini esizayo kuzoba amaphrojekthi akhethekile azoba ngezindikimba zomculo noma izingqikithi ezinezinhlelo zokusebenza, kunalokho. kunezifiso ezibanzi zokungena emkhakheni wefilimu/uchungechunge. Iphuzu lephrojekthi enjalo kuzoba ukukhombisa abantu "into entsha sha" i-Apple esebenza kuyo. UCue uphinde watshela umphakathi ukuthi umphumela uzotholakala ukuze ubukwe ku-Apple TV, ama-iPhones nama-iPad.
Kuyathakazelisa ukuthi akazange akhulume "Izimpawu Ezibalulekile," idrama ye-semi-biographical ezophinde ibonise ilungu leqembu eliphayona le-hip-hop i-NWA kanye nomsebenzi wakwa-Apple ohlobene nomkhiqizo we-Beats, uDkt. Dre.
Ngo**** onjalo ontshontsha umculo .... suka eceleni.
Ngiyazibuza ukuthi i-Apple izoqhamuka nento efana ne-Apple Movies - ehambisana ne-Apple Music - ikhokhele ubulungu futhi ibuke amafilimu - cishe ngama-euro angama-20 kungaba i-blockbuster.
Ngisebenzisa i-Apple Music futhi yinhle - bengizodinga okufanayo kumamuvi - kubiza kakhulu ukuwathenga, futhi "ukuzibophezela" kubi kakhulu - uma bekungama-€1 kulungile, kodwa u-€5 uyinani elimba eqolo - yebo. , uma ngiya ebhayisikobho futhi kubiza okufanayo, kodwa isipiliyoni esihlukile.
Kuvunyelwene... kuzolunga cishe ngokushesha ukuqasha imuvi kubo noma ukuya ebhayisikobho.... futhi kimi, i-cinema isahola ... ukube nje intengo yamafilimu amadala izokwehla, kodwa cha ...
Nginovalo lokuthi izoba ngaphezu kuka-€20/ngenyanga...
Ngicabange ukuthi i-Apple Music ibiza u-€5,99 kanti i-albhamu eyodwa ibiza cishe u-€7-10 - ashibhile, kodwa futhi abiza kakhulu - ngakho ubulungu bushibhile kunokuthenga i-albhamu eyodwa.
Uma kucatshangelwa ukuthi inani elivame kakhulu lokuthenga imuvi ngu-€8-15, ngakolunye uhlangothi, u-€20 wobulungu isilinganiso esiphezulu kunomculo - kungase kuthethelelwe ukuhluka okuthile.
Uma ngibheka izinsiza ezifana ne-Netflix, intengo isuka ku-€8 iye ku-€12 kuya ngekhwalithi.
Ngakho-ke, ngentengo yama-euro angama-20, i-Apple izoba enye ebiza kakhulu, kanti okungenani kubasebenzisi abangama-90% kuzoba nenzuzo enkulu kunokuthenga noma ukuqasha amamuvi kusesimweni esingesihle - kufanele kukhulunywe ukuthi e-US isilinganiso phakathi kwentengo ye-movie nokuthengwa nokuqashisa kusethwe ngendlela ehluke kakhulu - e-Czech Republic akufanele ngempela ukubolekwa.