Vala isikhangiso

Ngokusobala, i-Apple izimisele ngempela ngezwe le-movie nochungechunge. Akuwona kuphela amathrekhi akhethekile avele ku-Apple Music njengawo ukuqopha kusukela kulayini wekhonsathi kaTaylor Swift a uchungechunge lwedokhumentari ye-VICE mayelana nomculo wohlanga, kodwa kwabuye kwaba nokuqagela ngokufika kwe-six-parter emnyama idrama ethi "Vital Signs" edlala nenganekwane uDkt. Nap. Ngaphezu kwalokho, i-Apple ihlela ukukhipha enye i-serial novelty eyilungiselelayo.

Uchungechunge lwe-TV olusemthethweni lokuqala lwenkampani luzokhuluma ngezinhlelo zokusebenza kanye ne-ecosystem yazo iyonke, futhi luzobandakanya ophambili we-Black Eyed Peas will.i.am, kanye nomakadebona be-TV u-Ben Silverman no-Howard Ownes.

KwakunguSilverman, umkhiqizi omkhulu wochungechunge lwe-TV njenge UJane uMariya, Marco Polo, Flaked a Ikhansela, wasikisela umbono onjalo ku-Eddy Cue, iphini likamongameli omkhulu wezinhlelo ze-inthanethi nezinkonzo, asebenze naye isikhathi esithile.

"Singakwazi ukuxoxa izindaba zokuthi izinhlelo zokusebenza zenziwa kanjani bese zidalwa," kusho uSilverman. Lo mbono kuthiwa uqhamuke ezingqondweni zika-will.i.am, naye ongusomabhizinisi wezobuchwepheshe, nomdidiyeli wezindaba u-Ownes. Kodwa-ke, nguSilverman owayiletha ku-Apple, oqinisekayo ukuthi nguyena kuphela ozokwenza lo mbono ube ngokoqobo.

"Enye yezinto ezihlale zizinhle nge-App Store imibono yabantu yokudala okuthile," kusho uCue for. I-New York Times futhi wengeza ngokuthi emsebenzini wakhe usezibonile izindaba eziningi ezinjalo, ezikhuthaza kakhulu abanye abasafufusa ngandlela-thile.

"Akusho ukuthi sizoqala ukukhiqiza inqwaba yamaphrojekthi wefilimu noma we-TV," kusho u-Cue, ephawula ukuthi esikhathini esizayo kuzoba amaphrojekthi akhethekile azoba ngezindikimba zomculo noma izingqikithi ezinezinhlelo zokusebenza, kunalokho. kunezifiso ezibanzi zokungena emkhakheni wefilimu/uchungechunge. Iphuzu lephrojekthi enjalo kuzoba ukukhombisa abantu "into entsha sha" i-Apple esebenza kuyo. UCue uphinde watshela umphakathi ukuthi umphumela uzotholakala ukuze ubukwe ku-Apple TV, ama-iPhones nama-iPad.

Kuyathakazelisa ukuthi akazange akhulume "Izimpawu Ezibalulekile," idrama ye-semi-biographical ezophinde ibonise ilungu leqembu eliphayona le-hip-hop i-NWA kanye nomsebenzi wakwa-Apple ohlobene nomkhiqizo we-Beats, uDkt. Dre.

Umthombo: I-New York Times, The Hollywood Reporter
Photo: I-Intel Free Press
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