Ondrej Holzman Umsakazi owaziwayo weqembu lomculo i-U2 Bono umemezele ukuthi ngokubambisana ne-Apple uthole amadola ayizigidi ezingu-65 (imiqhele eyizigidi eziyizinkulungwane ezingu-1,2) ngomkhiqizo wakhe we-charity (Product) RED, osiza abantu base-Afrika abane-AIDS. UBono ubesebenza nenkampani yaseCalifornian kusukela ngo-2006…
Kwakungowezi-2006 lapho i-Apple yethula khona umkhiqizo wokuqala “obomvu” - uhlelo olukhethekile lwe-iPod nano olubhalwe ukuthi (Umkhiqizo) RED. Kamuva yalandelwa amanye ama-iPod nanos, ama-iPod shuffles, ama-Smart Covers for iPads, ibhampa yerabha ye-iPhone 4 futhi manje nesembozo esisha sama-iPhone 5s.
Kuwo wonke umkhiqizo "obomvu" othengiswayo, i-Apple inikela ngenani elithile kuphrojekthi ye-Bono yokusiza umphakathi. Uboleka kuphela uhlobo lwakhe ezinkampanini ezikhethiwe, ezibe sezidala umkhiqizo onophawu (Umkhiqizo) RED, njenge-Apple. Lezi, isibonelo, i-Nike, i-Starbucks noma i-Beats Electronics (I-Beats nguDkt. Dre).
Sekukonke, (Umkhiqizo) RED bekufanele ngabe uzuze ngaphezu kwezigidi ezingu-200 zamadola, lapho i-Apple inikele khona ngokuphawulekayo. Ngaphezu kwalokho, ukubambisana nomkhiqizi we-iPhone kuseduze kancane. Kusanda kuvela lokho noBono endalini ekhethekile yenhlangano esiza abantulayo Umklami omkhulu wakwa-Apple uJony Ive naye uyabambisana. Kulesi senzakalo, walungiselela, isibonelo, ama-headphone egolide.
Ngihlala ngithenga inguqulo ebomvu uma itholakala. :)
Ngine-smatcover (umkhiqizo) obomvu futhi ngiwutholile njengesipho. Injabulo emibili!