UFiliphu Novotny I-iPhone enkulu, ama-iPads amasha, i-retina iMac yokuqala noma i-Apple Watch - yonke le mikhiqizo ye-Apple ezinyangeni ezedlule. yethulwe. Kodwa-ke, lo nyaka ulethe okuningi okuvela enkampanini yaseCalifornian (futhi okuphambene nalokho), futhi hhayi kuphela mayelana namadivayisi amasha noma abuyekeziwe. Sishintshe kanjani isikhundla sika-Apple ngakho-ke uTim Cook futhi izobukeka kanjani i-Apple ngonyaka ozayo? Asikho isikhathi esingcono sokuzindla kunokuphela konyaka wamanje.
Ngaphambi kokuthi sibheke izihloko ezithinteke kakhulu mayelana ne-Apple kulo nyaka, kungaba kuhle ukukhumbula izingqinamba, ngokuphambene nalokho, eziye zanyamalala kancane engxoxweni. Ushintsho olubaluleke kakhulu kulokhu lungabonakala kumuntu kaTim Cook. Nakuba ngo-2013 kwakusenokukhathazeka ngokuthi i-CEO entsha yakwa-Apple kwakungeyena umuntu ofanele ukuvala isikhala sika-Steve Jobs, kulo nyaka kuncane kakhulu kwaleyo ndikimba. (Okungukuthi, uma sibashiya eceleni labo uMisebenzi osephenduke isithixo sabo esinganyakaziswa futhi simjikelezisa emathuneni abo ngawo wonke amathuba.)
I-Apple isagqama kakhulu futhi yize ikhungethwe yizinkinga ezahlukahlukene, uma iqhathaniswa nezinsuku zikaSteve Jobs, ayikawohloki neze. Nokho, masingahlali nje nombuzo wokuthandwa kwamakhasimende noma imiphumela yezezimali; U-Tim Cook wakwazi ukwandisa ukusebenza kwenkampani "yakhe" ngenye indlela. Inkampani ye-Cupertino ayisaveli ezihlokweni zephephandaba kuphela mayelana nemikhiqizo yayo, kodwa futhi ithatha inani elithile lomthwalo wemfanelo wezenhlalakahle futhi iphinde yahlulelwe kulokhu.
Eminyakeni embalwa edlule, bambalwa ababelindele ukuthi lowo owayengumqondisi wezokusebenza, ongakaze abonise imizwa eminingi ezethulweni zenkampani, abe nemigomo ephakeme emsebenzini wakhe, ake sithi uhlaka lokuziphatha. Kodwa kulo nyaka, uCook wafakazela ukuthi okuphambene kuyiqiniso. Lapho umninimasheya esanda kubuza mayelana nokufaneleka kwezinhlelo ezihlukahlukene zezemvelo, waphendula Umphathi wakwa-Apple ngokungagwegwesi: “Uma kukhulunywa ngamalungelo abantu, amandla avuselelekayo noma ukufinyeleleka kwabantu abanezidingo ezikhethekile, anginaso intshisekelo yenzuzo ewubuwula ekutshalweni kwezimali. Uma lokho kukukhathaza, kufanele udayise amasheya akho.”
Ngamafuphi, i-Apple isiqalile ukungena kakhulu ezindabeni zomphakathi futhi isebenza kakhulu, okungenani endabeni yamalungelo. Noma ngabe kumayelana ukusekela amalungelo amancane, indlela yokuqapha ngokwezidingo ze-NSA noma mhlawumbe nje ezikaCook phumela phandle, abezindaba kanye nomphakathi sebejwayele ukusondela ku-Apple njengohlobo lomxazululi wezenhlalo. Lena yinto uSteve Jobs ahluleka ukuyenza ngesikhathi sakhe. Inkampani yakhe ibilokhu ingumxazululi wedizayini enhle, isitayela nokunambitha (lokho kukuwe izoqinisekisa noBill Gates), nokho, akakaze agxambukele ngokuphawulekayo ekwakhiweni kombono womphakathi. Wayengeyena umholi wemibono.
Ngaso leso sikhathi, nokho, bekungeke kulunge ukukhazimulisa i-Apple ngaphambi kwesikhathi ngenxa yokukhula kwayo okukhulu ekudumeni futhi kubhekiselwe kuyo igunya lokuziphatha okungenzeka ukuthi lingelona elalo. Lo nyaka awugcinanga nje ngokuletha izitatimende ezinohlonze mayelana namalungelo abasebenzi noma idlanzana, kuphinde kwaba nezindaba ezithinta izinkondlo ezinhlelweni zohlelo.
Nakulo nyaka, asizange siphumule ochungechungeni lwamacala abonakala engapheli. Owokuqala wabo uhlole izici zokuvikela ze-iTunes, obekufanele zivimbe abasebenzisi bezidlali zomculo eziqhudelanayo ngaphezu kwabaduni. Icala lesibili, elineminyaka eminingana ubudala, libhekane nokuphulwa okungenzeka kwemithetho yokungathembeki e-iBookstore. Ngokusho kwesivumelwano nabashicileli, i-Apple bekufanele inyuse amanani ngokuzenzela, abize kakhulu kunomthengisi omkhulu we-Amazon kuze kube manje.
V kokubili lezi amacala izinkantolo zivune i-Apple. Nokho, okwamanje, kusengaphambi kwesikhathi ukwenza iziphetho ngokuxhamazela, womabili amacala asalinde ukuqulwa kwamacala, ngakho-ke isinqumo sokugcina sizokhishwa emasontweni ezayo. Phela, endabeni ye-e-book cartel, sekuvele kube nokuhlehliswa kanye - iJaji u-Cote ekuqaleni lakhipha isinqumo ngokumelene ne-Apple, kodwa inkantolo yokudlulisa amacala yabe isekela inkampani yaseCalifornia, nakuba ingakasikhiphi isinqumo ngokusemthethweni.
Kodwa-ke, akudingeki silinde kuze kube yisinqumo sokugcina emacaleni amabili ukungabaza ubumsulwa bezinhloso zenkampani yakwa-Apple, u-Apple wasinika esinye isizathu esihluke ngokuphelele ngokuziphatha kwayo kwakamuva. Ungu ukuqothuka ku-GT Advanced Technologies, obekufanele inikeze (ngenjongo engashiwongo) ingilazi yesafire kumkhiqizi we-iPhone.
Abaphathi bayo bamukele isivumelwano esibi kakhulu esinethemba lenzuzo yezigidigidi zamaRandi, esidlulisele cishe zonke izingozi enkampanini futhi, ngokuphambene nalokho, ingazuzisa i-Apple kuphela. Icala kuleli cala lingabekwa kumqondisi we-GT, obekungafanele avumelane nezimo ezingase ziqedwe, kodwa ngasikhathi sinye kuphakama umbuzo wokuthi ngabe kulungile - noma, uma ufuna, ukuziphatha. - ukwenza izimfuno ezinjalo nhlobo.
Kuyafaneleka impela ukubuza ukuthi ingabe wonke amaqiniso ashiwo ngenhla abalulekile ku-Apple nekusasa layo. Yize inkampani yeCupertino isikhule yaba ngamanani amakhulu ngempela futhi kungase kubonakale sengathi kuncane okungayinyakazisa, kuneqiniso elilodwa elibalulekile okufanele uliqaphele. I-Apple ayiyona nje i-hardware kanye nomkhiqizi wesofthiwe. Akukhona nje ngokunikeza inkundla ebanzi, esebenzayo esithanda ukuziqhayisa ngayo njengabashisekeli bama-apula.
Bekuhlala njalo - futhi eminyakeni yakamuva kakhulu - ikakhulukazi mayelana nesithombe. Ngasohlangothini lwabasebenzisi, kungaba ukubonakaliswa kokuhlubuka, isitayela, ukuvelela, noma mhlawumbe okuthile okuphathekayo. Ngisho noma, ngokwesibonelo, amanye amakhasimende angenandaba nesithombe lapho ekhetha idivayisi yawo elandelayo (okungenani ngaphandle), into epholile/i-hip/swag/… izohlala iyingxenye ye-DNA ye-Apple. Yiqiniso, i-Apple isazi ngokugcwele lesi sici, ngakho-ke kunzima ukucabanga ukuthi, ngokwesibonelo, izobeka ikhwalithi yomklamo womkhiqizo ku-burner yangemuva.
Nokho, kungenzeka ukuthi wayengakaqapheli nento eyodwa. Ukuthi indaba yesithombe ayisasho kuphela okuthandwayo komkhiqizo othile ngenxa yokuthi inkampani inezimfanelo ezithile ezihlobene nawo. Akuyona nje i-aura egcinwa yimikhiqizo ngayinye esemqoka. Izinga elithile nalo lilindelekile kumkhiqizi wabo, okungukuthi okungenani uma ngokuvamile ebhekwa njengophawu oluphambili futhi uma ezibeka esikhundleni somthwalo wemfanelo emphakathini.
Ngesikhathi lapho izindaba zamalungelo abantu abambalwa, izisebenzi zase-Asia, ukuvikelwa kobumfihlo kanye nemvelo zinyakazisa izwe laseNtshonalanga, ukuthenga i-iPhone noma i-iPad kusho ukwamukela ingxenye yobunikazi obuthile. Ubufakazi bokuthi umphakathi awunandaba namagugu nezimo zengqondo ze-Apple ukuvezwa kwabezindaba osekushiwo ngezihloko ezingaxhumene nenkampani kuphela ngemikhiqizo yayo. U-Tim Cook: 'Ngiyaziqhenya ngokuba Gay', I-Apple 'yehluleka ukuvikela abasebenzi basefekthri baseShayina', Umuntu Wonyaka: U-Tim Cook we-Apple. Lezi akuzona izihloko zezindaba ezivela kumawebhusayithi akhethekile, kodwa imidiya efana ne BBC, Ibhizinisi noma I-Financial Times.
Lapho i-Apple ivame ukubamba iqhaza ezingxoxweni zomphakathi, kulapho u-Tim Cook emelela kakhulu izihloko zamalungelo abantu (noma ezemvelo nezinye), kufanele alindele nakakhulu ukuthi inkampani izoyeka ukuba ngumkhiqizi wezinto zikagesi. Uzibeka endimeni yegunya, ngakho kufanele alindele esikhathini esizayo ukuthi umphakathi uzofuna kuye ukungaguquguquki, ukungaguquguquki futhi, ngaphezu kwakho konke, ukuhambisana nezindinganiso nemithetho yawo. Akusanele ukuba yimbuka kuphela, omunye. U-Apple ube ngowokuqala iminyaka eminingi.
Ukube i-Apple ibingathatha indlela yokuxega endleleni yayo entsha - ngokwesibonelo, uma ikhuluma ngekusasa eliqhakazile ku-rhetoric yayo futhi iziphathe njenge-colossus yezobuchwepheshe be-hawkish ekusebenzeni - umphumela ungaba njengokuqedwa kwesikhathi eside njenge-iPhone ebudlabha kabi. . Kwanele ukukhumbula omunye wabaqhudelana ne-Apple nesiqubulo sayo, ababhali bayo abancamele ukusimisa kancane kodwa ngokuqinisekile bayeke ukuziqhayisa - Ungabi mubi. Umthwalo wemfanelo ohlobene naleli gatsha wabonakala ungenakwenzeka kakhulu.
Ngokufanayo, ezinyangeni ezizayo ngeke kube lula ukuthi i-Apple ikhiqize izigidi zemikhiqizo ephumelelayo ngasikhathi sinye, igcine amamodeli amaningi kakhulu ebangeni, ingene ezimakethe ezintsha, ibe nobudlelwano obuhle nabanikazi bamasheya futhi, ngaphezu kwakho konke lokhu, igcine isimilo esihle. uhlaka futhi ungalahlekelwa ubuso. I-Apple phenomenon iyinkimbinkimbi kakhulu kulezi zinsuku kunangaphambili.
Ibhalwe kahle. Ngokwami, kubonakala kimi ukuthi lapho i-Apple izama kakhulu ukuphatha (ithonya, ukukhiqiza, ukuthengisa), kancane ikwazi ukugxila emisebenzini yomuntu ngamunye. Esikhundleni se-mantra "ikhwalithi ku-105%", manje ibukeka "ubuningi kunoma yiziphi izindleko futhi umuzwa wekhwalithi uzoqinisekisa idumela lesikhathi esidlule".
vuma :-(
Mayelana nokuthi i-Apple izama kanjani ukuhola ngesibonelo emvelweni nasekuziphatheni kwabantu, vele ngiyayithanda. Ngakolunye uhlangothi, bayinkampani engakwazi ukukukhokhela, futhi izinkampani ezinjalo kufanele zikwenze lokhu cishe ngempoqo.
Njengamanje ngisebenzela inkampani eyenza izinto ezifanayo. Leyo igcwalisa izinqubomgomo zomshuwalense wokuphila kwabasebenzi, isiza imvelo, isiza izinhlangano zomphakathi, ayizami ukuphanga isimo sentela, njll.
Ukuthi nje uma inkampani isifinyelele esigabeni esithile futhi inamandla ngokwanele, kufanele igxile okungenani enye yenzuzo kulezi zinto, ngoba lapho-ke kufanele sonke sihambe kahle ku-CR :-).
Ngaphezu kwalokho, lesi ngesinye sezizathu zokuthi kungani uhulumeni nabantu kufanele basekele izinkampani ezinjengalezi ngisho nangalezo zikhathi ezimbi, ngoba bacela izinkampani (mhlawumbe abaphathi bezinkampani) ezingagcini nje ngokubheka ibhizinisi labo, kodwa nezidingo ezizungezile. . Futhi, isibonelo, bekungenzeka ukukubona ngokweqiniso emalini eqoqwe uhulumeni, uma ibinganele komunye umuntu ;-).
Ngiphinde ngisebenze enkampanini yamazwe ngamazwe eshumayela izinto ezinjalo. Kodwa futhi ngikholelwa ukuthi izintatheli ezigxeka i-Apple ngezimo zokusebenza kubahlinzeki. Iqiniso liwukuthi ukuhlolwa okubikiwe (kungakhathaliseki ukuthi inkampani yomshwalense, contr.ŽP, audit, abamele inkampani ekhishelwa yona...) kubona kuphela lokho okukhonjiswa kubo, noma bafuna ngempela ukubona. Yingakho ngazi ukuthi akuyona yonke into emnandi njengoba kubonakala. Izingozi emsebenzini, isikhathi esengeziwe esingakhokhelwa, njll. akuzona nje igunya lezinkampani ezingabazekayo, kodwa nalezo ezizinze kahle. Ungcono nje ekusifihleni
Impela, kungaba njalo. Kodwa-ke, uma umsebenzi ekubona lokhu, ngenxa yokuthi cishe unolwazi oluningi kunokuhlola (ikakhulukazi okuzwakalayo), usenaso esinye isizathu sokushiya inkampani, futhi lokho akuyilungele inkampani.
Ngendlela, nginomuzwa wokuthi azikho izinto ezinjalo lapha, ngisho nesikhathi esengeziwe sikhokhelwa kahle lapha, futhi ngenxa yokuthi umqashi wami uyazi ukuthi akulula, usinika ngisho nebhonasi engu-10% amahora engeziwe : -). Inkampani elungile nje.
Oh, kanye neqiniso lokuthi i-Apple inabahlinzeki abangathobeli izinto eziyisisekelo ingxenye ethile inecala lendlela abazama ngayo ukwenza konke ukuthenga kushibhe. Ngithanda kakhulu akwenzayo. Uma ingasebenzi ndawana thize, noma yonakala, esikhundleni sokuphuthuma komunye umphakeli, uzama ukwenza okuthile ngakho. Lokhu kubonakala kulungile kimi, ngisho noma ngezinye izikhathi kungase kudinge kakhulu, futhi okwesibili, kuhle ukuthi kunethuba lokuthi ingathuthukiswa, hhayi okungenani ngenxa ye-Apple.
Sekuphelile ukuhlukumezeka kwemisebenzi, sekuthatha umpheki onomusa... unguthisha osabayo ongakwazi ngisho ukuphumelela kubafundi basesikoleni samabanga aphansi, kanti uJobs wayenguthisha oqinile wokuzivocavoca owayesatshwa futhi ehlukunyezwa kakhulu ekilasini. I-ipad iyangena, i-ios ishelela khona lapho... inombolo 8 kwakungadingeki nokuba ibe lapho. i-iphone iye yanda, okuyiyona ndlela efanele, ngiyaqhubeka nokuvuma ukubulawa kwe-ipad mini. kufanele ikhanselwe futhi igxile emoyeni (ngoba futhi i-kktina) futhi ivumelanise i-OS ngokufanele.
I-Android ibangcono, igqoka i-lollipop. omunye angathi umncintiswano uzobaphushela phambili kakhulu, kodwa cha. bavele bahambe ngendlela yabo, kuze kube nini. I-Apple iphumula kwezinye izinto...sizobona uma ngilulama.