Philip Houska Ngemuva kweminyaka eyisithupha, i-Apple ishiya inkundla yayo yokukhangisa i-iAd, uyabhala Iseva BuzzFeed. Le nkonzo ibisebenza kusukela ngo-2010, kodwa ayizange ifinyelele kulokho okwakulindelwe yinkampani. “Yinto nje esingafanele,” kusho umthombo ongashayi eceleni.
Nakuba inkampani ingayeki i-iAd ngomqondo wangempela wegama, ihlakaza kuphela ithimba layo labadayisi futhi ishiye igama eliyinhloko kubakhangisi ngokwabo ukuthi banikeze izikhangiso ngokwabo.
Inkundla ye-iAd ngaphambilini ibisebenza ngomgomo wokuthi uma i-Apple isithengise isikhangiso ngaphansi kwegama lomkhangisi, kuthatha amaphesenti angama-30 yenani. Le ndlela manje isinqatshiwe inkampani yaseCalifornia, futhi kusele kuphela ifomu elisekelwe egameni lomkhangisi ngokwakhe, obese ethatha amaphesenti ayikhulu emali enikeziwe.
Uhlelo lwe-iAd lukhungethwe izinkinga zisuka nje, okudale ukuthi inkampani ijikise abangaba amakhasimende. Iphutha elikhulu kwaba ukugxila kwe-Apple ekudaleni izikhangiso ezingaphezu kwalokho abebengakulindela abakhangisi, kanye nokungabaza kwayo ukunikeza idatha yabasebenzisi eyengeziwe. Abakhangisi-ke abakwazanga ukukhomba ukukhangisa ngendlela efanele futhi abazuzanga kangako.
