Vala isikhangiso

Ama-iPhones ayizigidi ezingama-74,5 athengiswe ngekota edlule. Yilolo kanye uhlobo lwenombolo ye-Apple kuleli sonto wamemezela ocingweni lwengqungquthela yemiphumela yezezimali yangoLwesibili. Ukwanda kokuthengiswa uma kuqhathaniswa nezindawo zangaphambilini nakho kulethe isikhundla esingcono phakathi kwabakhiqizi be-smartphone - kulingane nembangi yaseKorea i-Samsung indawo yokuqala. Wayibeka ngendlela yakhe ibhulogi Izibalo Zesu.

Uma sibala ukuthengiswa kweyunithi ngayinye, kokubili i-Apple ne-Samsung ihlabe umxhwele ngekota yokugcina ka-2014 cishe ngamayunithi ayizigidi ezingu-75 ithengiswe ngayinye, amaphesenti angu-20 ayo yonke imakethe yama-smartphone. Inkampani yaseCalifornia ayikwazanga ukufanisa isimbangi saseNingizimu Korea ngokwevolumu kusukela ebusika 2011. Ezinyangeni ezimbalwa ngaphambili, uSteve Jobs wayeshonile futhi umqondisi omusha wenkampani, u-Tim Cook, waqala kancane ukuthola ukwethenjwa ngamakhasimende. . Inhloko yamanje ye-Apple manje ingafuna enye, noma ingokomfanekiso, impumelelo.

Ngokwezinga elikhulu, angakwazi ukubonga imikhiqizo esanda kwethulwa eholwa yi-iPhone 6 ne-6 Plus. Ngaphandle kokungathembani kwasekuqaleni kwamanye amakhasimende, ukubheja kwizibonisi ezinkulu kwaba nemiphumela emihle. Ikota yasebusika yangonyaka odlule (yize ngokwesiko le-Apple ibibizwa nge-Q1 2015) ibe yimpumelelo kakhulu, ngokuqondakalayo futhi ngenxa yenkathi eqinile kaKhisimusi.

I-Samsung, ngakolunye uhlangothi, ayikwazi ukubala i-2014 njengenye yempumelelo yayo kakhulu. Ngokungeziwe emzabalazweni wokuncintisana emakethe ngamafoni abiza kakhulu, iphinde icindezelwe idlanzana labakhiqizi base-Asia abangakwazi namuhla ukuthengisa amadivaysi asezingeni eliphezulu ngentengo ethengekayo. Sezadlula izinsuku lapho abaphansi abaphakathi babengakwazi ukunikeza kuphela amafoni anensayo anezibonisi zekhwalithi ephansi nezici ezilinganiselwe.

Ubufakazi balezi zinguquko yimpumelelo yabakhiqizi abafana ne-Xiaomi noma i-Huawei, futhi ukuncintisana okwandayo kubuye kuqinisekiswe izinombolo ezinzima. Ngenkathi engxenyeni yesine ka-2013, i-Samsung ibambe amaphesenti angu-30 emakethe ye-smartphone, ngonyaka kamuva yayingaphansi ngamaphesenti angu-10 agcwele. Unyaka wezi-2014 bekungowokuqala kusukela ngo-2011 lapho abakwaSamsung baqopha ukwehla konyaka nonyaka kwenzuzo. (Kungaleso sikhathi lapho inkampani yaseKorea yathatha khona izintambo ku-Apple isikhundla sokuqala.)

Imboni yama-smartphone iyonke, ngakolunye uhlangothi, ibone ukwanda kokuthengiswa, kusukela kumadivayisi ayizigidi ezingama-290 athengiswe engxenyeni yesine ka-2013 kuya ezigidini ezingama-380 ngo-2014. Kuwo wonke unyaka odlule, ama-smartphones ayizigidi eziyizinkulungwane eziyi-1,3 athunyelwa, futhi ukwanda okuphawulekayo kwabonakala ezimakethe ezisafufusa, ezihlanganisa, isibonelo, iShayina, iNdiya noma ezinye izifundazwe zase-Afrika.

Umthombo: I-Strategy Analytics, I-TechStage (isithombe)
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