Ondrej Holzman Ngaphambi kwenkantolo yase-Oakland, e-U.S.A., kuyanqunywa ukuthi izinguquko ku-iTunes ezenziwa yi-Apple eminyakeni eyishumi edlule zazihloselwe ngokuyinhloko ukuthi inkampani yaseCalifornia ihlangabezane nezibopho zayo ezinkampanini zokuqopha, noma ngokuyinhloko ukuzama ukucekela phansi umncintiswano. USteve Jobs, umsunguli ongasekho futhi owayeyi-CEO ye-Apple, naye ubenokuthile angakusho ngakho ngesitatimende esirekhodiwe sango-2011.
Iqiniso lokuthi i-Apple kwadingeka iphendule esixazululweni sokuncintisana ikakhulukazi ngenxa yezinkampani zamarekhodi yilapho abameli benkampani yama-apula besekela ingxenye enkulu yokuzivikela kwabo. I-Apple yayinezinkontileka eziqinile nezinkampani zokuqopha eyayingenakukwazi ukuzilahlekela, lowo owayengumphathi we-iTunes u-Eddy Cue futhi manje uSteve Jobs uthe kumarekhodi angakakhishwa phambilini.
Kodwa-ke, abamangali babona izenzo ze-Apple ku-iTunes 7.0 kanye ne-7.4 ngokuyinhloko njengomzamo wokuvimbela izimbangi ezifana neReal Networks kanye ne-Navio Systems ukuthi zingangeni emakethe nhlobo. Umkhiqizi we-iPod kufanele futhi amise abasebenzisi abavalele ohlelweni lwakhe. U-Eddy Cue, owayephethe i-iTunes njengoba kunjalo namuhla, usevele washo ukuthi i-Apple yayingenakho ukukhetha, futhi manje uSteve Jobs uphinde waqinisekisa amazwi akhe phambi kwejaji:
Uma ngikhumbula kahle, ngokombono wami - futhi ngokombono we-Apple - sasiwukuphela kwenkampani enkulu embonini ngaleso sikhathi eyayingenawo amaphakethe ajulile. Sibe nezivumelwano ezicacile nezinkampani zokuqopha lapho abantu bephula uhlelo lokuvikela i-DRM ku-iTunes noma ku-iPod, okwakuzokuvumela, isibonelo, ukuthi udawunilode umculo ku-iPod futhi uwufake kukhompuyutha yomunye umuntu. Lokho kungaba ukwephulwa okucacile kwamalayisensi anezikhungo zokuqopha ezingase ziyeke ukusihlinzeka ngomculo noma nini. Ngikhumbula ukuthi sasikhathazeke kakhulu ngakho. Kusithathe umzamo omkhulu ukwenza isiqiniseko sokuthi abantu abakwazi ukugebenga uhlelo lwethu lokuvikela i-DRM, ngoba uma bekwazi, sizothola ama-imeyili amabi avela ezinkampanini zamarekhodi ezisabisa ngokunqamula izinkontileka zethu.
Njengo-Eddy Cue ngaphambi kwakhe, uSteve Jobs wafakaza, ngamanye amazwi, ukuthi i-Apple yayingenakho ukukhetha ngaphandle kokunamathela ekuvikelekeni okuqinile ezinkontilekeni nezinkampani zokuqopha, ngoba ezinsukwini zakuqala inkampani yaseCalifornia yayingenaso isikhundla esiqinile semakethe futhi yayingenakukwazi ukuyikhokhela. ngisho nozakwethu oyedwa ozayo.
Imisebenzi iphinde yaqinisekisa ukuthi awekho amacala ambalwa okugqekeza ohlelweni lokuvikela lwe-Apple, okungukuthi i-iTunes nama-iPod. “Kunabaduni abaningi abazama ukungena ezinhlelweni zethu ukuze benze izinto ezingaphula izinkontileka esasinazo nezinkampani zokuqopha, futhi besikwesaba kakhulu lokho,” uSteve Jobs uqinisekise ubuqiniso balezo zinsuku kanye nesizathu sokuthi kungani. I-Apple ayizange idlale umculo kwezinye izitolo emishinini yayo. "Kudingeke ukuthi sihlale siqinisa ukuvikela ku-iTunes ne-iPod," kusho u-Jobs, ephawula ukuthi ukuphepha kuleyo mikhiqizo sekuphenduke "ithagethi ehamba phambili."
Ngokusho kukaJobs, ukwenqaba izixazululo ezincintisanayo ukufinyelela emikhiqizweni yakhe "kwakuwumphumela ohlangothini" wawo wonke umzamo, nokho, wengeza ukuthi i-Apple ayifuni ukuthatha umthwalo wemfanelo futhi izame ukusebenzisana nabantu besithathu ukuzama ukuyifaka endaweni yayo evaliwe kakhulu. uhlelo eyayiluthuthukisile. Yilokho kanye abamangali abakubona kuyinkinga, okungukuthi izinguqulo ezintsha ze-iTunes azizange zilethe izindaba ezizuzisayo kubasebenzisi, kodwa zivimbele ukuncintisana kuphela.
Ngokusho kwecala, izinguquko ohlelweni lokuvikela i-DRM bezihloselwe ukulimaza ikakhulukazi labo basebenzisi abangathanda ukuhudulela imitapo yolwazi yabo yomculo kwezinye izisetshenziswa. Kodwa-ke, i-Apple ayizange ibavumele ukuthi benze kanjalo, futhi ngenxa yalokhu, yagcina ukubusa kwayo emakethe futhi yabiza amanani aphezulu. U-Apple uphikisana nalokhu ukuthi ezinye izinkampani ziye zazama ukusebenzisa uhlelo oluvaliwe olufanayo, nakuba zingaphumelelanga, njengeMicrosoft nomdlali wayo weZune.
Icala lizoqhubeka ngesonto elizayo. Abameli be-Apple nokho bathola inkinga enkulu yecala, elimele abasebenzisi abalinganiselwa ezigidini ezingu-8, njengoba kuvela ukuthi abamangali ababili abashiwo emibhalweni kungenzeka ukuthi abawathenganga nhlobo ama-iPod abo ngesikhathi esiphambi kwenkantolo. Kodwa-ke, abamangali sebephendulile futhi bafuna ukwengeza umuntu omusha ozomela ummangali. Konke kufanele kuxazululwe phakathi nesonto elizayo.
