Amaya Toman Cishe kusukela ekuqaleni, izintengo zemikhiqizo ye-Apple zingachazwa njengezinga eliphezulu, ukusho okungenani. Kubantu abaningi, bayisizathu sokukhetha olunye uhlobo, futhi kunokuqagela njalo mayelana nokuthi kuyadingeka ngempela yini ukuthengisa ihadiwe ngamanani anjalo. Kodwa-ke, i-Apple ibilokhu ikwazi ukuthethelela amanani aphezulu futhi kunenqwaba yabasebenzisi abajabulela ukukhokha okwengeziwe ngomkhiqizo we-Apple. Into eyodwa eqinisekile - ukukhuphuka kwamanani entengo yamadivayisi we-Apple akunakwa.
UJeff Williams, oyiChief Operating Officer ye-Apple, ukhulume e-Elon University ngoLwesihlanu olwedlule. Wethula inkulumo emfushane kubafundi, okwalandelwa yisikhala sokuxoxa nemibuzo. Omunye wabafundi owayekhona ubuze uWilliams ukuthi inkampani ihlela ukwehlisa amanani entengo yemikhiqizo yayo, ecaphuna umbiko wakamuva wokuthi izindleko zokwenziwa kwe-iPhone eyodwa cishe zilinganiselwa ku- $350 (iguqulwe yaba imiqhele engaba ngu-7900), kodwa idayiswa cishe izikhathi ezintathu kakhulu.
Igalari yezithombe
Embuzweni womfundi, uWilliams uphendule ngokuthi ukuqagela okuhlukahlukene kanye nemibono mayelana nezintengo zomkhiqizo kuxhunywe nenkampani ye-Cupertino kanye nomsebenzi wakhe mhlawumbe kusukela kuze kube phakade, kodwa ngokusho kwakhe, abanalo inani eliningi lokufundisa. "Abahlaziyi abaziqondi ngempela izindleko zalokho esikwenzayo noma ukuthi sikwenza ukunakekela okungakanani ekwenzeni imikhiqizo yethu," wengeza.
Njengesibonelo, uWilliams ucaphune ukuthuthukiswa kwe-Apple Watch. Amakhasimende kwadingeka alinde iwashi elihlakaniphile elivela kwa-Apple, kuyilapho umncintiswano wawukhipha ngokushesha zonke izinhlobo zamasongo okuqina kanye nemikhiqizo efanayo. Ngokusho kukaWilliams, le nkampani yayiwakhathalela ngempela ama-Apple Watches ayo, ibakhela ilabhorethri ekhethekile lapho, ngokwesibonelo, ihlole kahle ukuthi mangaki amakholori umuntu awashisa ngesikhathi semisebenzi ehlukahlukene.
Kungaba njalo okuthakaselayo
David Hanak Kodwa ngesikhathi esifanayo, uWilliams uthe uyakuqonda ukukhathazeka mayelana nokukhuphuka kwamanani emikhiqizo ye-Apple. "Yinto esiyaziyo kakhulu," watshela ababekhona. Uphikile ukuthi i-Apple yayinezifiso zokuba inkampani ehlonishwayo. "Sifuna ukuba yinkampani elinganayo, futhi senza umsebenzi omkhulu ezimakethe ezisafufusa," kuphetha.
Umthombo: Izikhathi zobuchwepheshe
I-Apple ayikaze ibe yinkampani elinganayo futhi ayisoze yaba. Anginayo ngisho nengxenye ye-lowend yangempela. Imibono yabo ephansi isesimweni somoya we-macbook we-40k.
Ngakho akashongo lutho.
Ngokwami, ngaqala ukukhetha umncintiswano, ngoba i-Apple yenza i-sunt nemikhiqizo yasemuva. Inani likwamakhelwane. Ngizokunikeza ngenjabulo i-bura yama-headphone, kodwa hhayi uma ngithola i-plastic sunt yayo. Noma kunjalo, ngizokhokha u-40k ngefoni, kodwa hhayi lapho ngibona ukuthi ithengiswa esizeni se-hw yiqembu lamaShayina ngengxenye yesithathu yenani. Angisenandaba nohlelo. Sekuyiminyaka eminingana inyathela endaweni futhi kukhona amabhola amakhulu kuphela kuleyo "ecosystem" enhle kakhulu. Njengoba umncintiswano unenqwaba yemikhiqizo, azikho izinkinga lapho abakhiqizi besebenzisana. Le nzuzo enkulu ye-Apple nayo iyiminyaka embalwa edlule. Yilokho iqiniso.
Ngokubona kwami, yibhizinisi le-Apple, yimalini abayinikezayo, noma uyayithenga noma ukhala lapha ukuthi ibiza kangakanani, ihlehla kangakanani, lapho i-ipX ifika, kahle, abakhiqizi abaningi bekufanele babe nokusikwa esibukweni futhi ukwenza ifane ngangokunokwenzeka ne-Apple? kanti umuntu ododelwe lapha nguwe kuphela ogaya izibi
E-Slovakia, futhi ngenza umsebenzi omningi kangangokuthi abanaso ngisho isitolo se-inthanethi lapha, futhi ukulungiswa kwewaranti ye-15" macbook pro ngama-euro angu-2499 kuthathe izinsuku ezingu-26 ku-APR. Angincomi ngisho nemikhiqizo ye-Apple kunoma ubani.
Ngakolunye uhlangothi, ngizifaka njengenkampani elinganayo, kanti ngakolunye, ngibeka amanani.
Kufanele bazichaze ngandlela thize. Kuphakathi kokuthi bazogebenga amanani bazenzele i-Rolls-Royce noma i-Ferrari phakathi kwamafoni, noma bazokwehlisa amanani afinyelele ezingeni le-volswagen futhi banikeze umkhiqizo osezingeni eliphansi esigabeni esimaphakathi esiphansi ngentengo ezohambisana nayo. . Akekho ofuna ukuthi bathele umhlaba wonke njengeLada yaseRussia noma iDacia yaseRomania.
I-Apple = amanani entengo e-premium yemikhiqizo engaphansi kwe-avareji, ngisho nasemikhiqizweni eminingi enesici futhi engasebenziseki!
Kuyihlazo ukuthi amanani abekwe phezulu kangaka, umuntu ojwayelekile ube esephoqeleka ukuthi athenge amasekeni uma ufuna ngempela iselula noma ikhompyutha esezingeni eliphezulu. Ngokuyisisekelo, akukho okuqhathaniswa ne-Apple.
Ngivumelana nawe. Ifoni yami yokuqala ephathwayo engithengelwe yona kwakuyi-iPhone 5S, ngayithenga isetshenzisiwe, kodwa akekho owabona lutho. Futhi uthando lwami ngalawa maselula lusamile
I-Egalitarianism i-socialism. Wayengakusho kanjani lokho? Umhlaba usuyahlanya???
Njengabathengisi ababili abeza kimi futhi banginikeze ifoni ngayinye neqiniso lokuthi eshibhile izikhathi ezimbalwa izoba yinhle noma ibe ngcono nakakhulu (okuyiqiniso uma uqhathanisa imikhiqizo ye-Apple nemikhiqizo eqhudelanayo) kanti omunye uyangitshela: Uyazi, kodwa thina sibeka ukunakekelwa okuningi emikhiqizweni yethu, kakhulu kunalo mkhiqizi, ngaphezu kwalokho, uma uthenga ifoni yethu, uzomela umkhiqizo wokunethezeka, isimo sakho senhlalo ngokungangabazeki sizokhula.
Ngakho ngisho noma omunye umuntu ethule, ngangikhetha umkhiqizo wakhe. I-Apple ingaphendula kuphela izinga elikhulayo lamaShayina kuphela, kodwa ngokuvamile abakhiqizi base-Asia abanenani eliphakeme kakhulu, lokhu kuyadabukisa kakhulu, kubonisa kuphela ukungakwazi nobunikazi bayo. I-MacBook yokuqala evela ku-Jobs yayibiza, ibiza kakhulu kunomncintiswano, ngoba inikeze okungcono kakhulu ngesikhathi sayo, kodwa lokho okunikezwa yi-Apple namuhla kuyisigaba esiphakathi ngentengo yokunethezeka. Kazi umgomo onje uzomthatha kuze kube nini, abantu bayoba iziphukuphuku kangaka bethenga umkhiqizo womuntu, kubi kunomkhiqizo walowo esincintisana naye ngoba nje kuyi-Apple.
Ngenelisekile ngemikhiqizo ye-Apple. Angicabangi ukuthi intengo iphezulu. Nginayo okokusebenza futhi ngeke ngikwazi ukuyenza ngaphandle kwe-Mac. Angitsheli muntu. Thenga okufunayo ngemali yakho.