Vala isikhangiso

Isikhathi sokugcina uSteve Jobs esebenzisa igama lakhe elidumile elithi "One more thing" ngoJuni 2011. Ngaleso sikhathi, i-iTunes Match yaba ibhonasi ezindabeni esezivele zethuliwe. Ngemuva kokushona kukaJobs, akekho noyedwa kwa-Apple oke walokotha ukufaka isithombe esinamagama amathathu omlingo kanye ne-ellipsis kusihloko esiyinhloko. Kodwa-ke, abanye bamenzele - inkampani yaseChina i-Xiaomi yaboleka ngokungenamahloni lesi silayidi.

Kungale ndlela lapho umqondisi omkhulu we-Xiaomi u-Lei Jun wethula khona imikhiqizo emisha. Inkampani yakhe yethule isongo emhlabeni njengebhonasi Ibhande lami, isisekeli esishibhile kakhulu se-smartphone esivele yethuliwe I-4 yami ngohlelo lokusebenza lwe-Android.

Izindaba ezivela ku-workshop ye-Xiaomi zasusa uthuthuva ngokushesha, ngakho u-Hugo Barra, iphini likamongameli wenkampani yomhlaba wonke, owathuthela kumkhiqizi waseShayina onesifiso sokuvelela ngonyaka odlule evela kwa-Google, wavela phambi kwezintatheli. Kepha usekhathele yizinkulumo ezingapheli zokuthi uXiaomi ukopisha i-Apple. Ngoba I-Verge UBarra uphinde wachaza ukuthi imikhiqizo ayibizwa ngokuthi "Mi" ngenhlanhla. Inkampani izama ukubonwa futhi ibizwe ngokuthi "Mi", hhayi "i-Xiaomi" ende, okunzima kakhulu kumakhasimende amaningi okungenzeka ukuthi ayisho ngakho-ke kunzima kakhulu ukusabalalisa ukuqwashisa ngomkhiqizo.

Mayelana nezinsolo zokukopisha imikhiqizo yakwa-Apple, uBarra uthe ubona iMi “njengenkampani eqanjwe ngendlela emangalisayo” elwela ukuqhubeka nokwenza ngcono futhi icwengisise imikhiqizo yayo, nokuthi usekhathele yiwo wonke ama-sensationalism. Kodwa-ke, ukufana phakathi kwemikhiqizo ye-Apple ne-Mi kungaphezu kokusobala. I-smartphone eshiwo ngaphambilini i-Mi 4 inemiphetho enwetshiwe ngesitayela sama-iPhones akamuva, iMi Pad ikopisha ngokuphelele usayizi wesibonisi se-Retina ye-iPad mini, okuhlanganisa nokulungiswa kwayo, futhi i-chassis yayo yenziwe ngepulasitiki efanayo ne-iPhone 5C. .

Nokho, uBarra akathonywa ukuqhathaniswa okunjalo. "Uma unabaklami ababili abanamakhono afanayo, kunengqondo ukuthi bangafinyelela eziphethweni ezifanayo," kusho u-Barra, nakuba nge-aspect ratio yethebhulethi yakhe engu-4:3, ngokwesibonelo, iMi yagqugquzelwa u-Apple kunanoma ubani omunye. , njengoba amathebulethi amaningi e-Android ane-aspect ratio engu-16:9.

“Asiyikopishi imikhiqizo yakwa-Apple. Isikhathi,” kumemezela uBarra ngokuqiniseka, futhi uma noma ubani efuna ukumkholelwa ukuthi angakopishi i-Apple okwamanje, u-Mi wavuma ngokuphelele ngesithombe esisodwa ngesikhathi esethula. Nakuba uBarra ethi indlela yokwethula kaSteve Jobs - futhi uqinisile - ayizange igqugquzelwe nguMi kuphela, akekho noyedwa oseke walokotha ukusebenzisa inkulumo kaJobs ethi "Into eyodwa ...". Nakuba lokhu akusho ukuthi bakopisha yonke into esuka ku-Apple ku-Mi, kusukela embhalweni wokwethulwa kuya ekubukekeni kwemikhiqizo yabo, ngokuqinisekile akukukhululi u-Mi kulezi zinsolo ezishiwo ngenhla, kunalokho okuphambene.

Inkampani esemancane impela isazoba nethuba lokugcwalisa amazwi kaBarr mayelana nokuqanjwa kwayo kanye nokugxila okuphezulu ekuthuthukiseni imikhiqizo yayo ezinyangeni neminyaka ezayo. Kodwa-ke, i-Mi okwamanje ihlela ukwanda ikakhulukazi e-China nasezimakethe eziseduze, ngeke iye e-United States esikhathini esizayo esiseduze, ngakho-ke ukufana ne-iPhone neminye imikhiqizo kungase kube okungeziwe.

Umthombo: I-Verge
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