Ondrej Holzman Ngokusobala, i-Apple iyakwenza izokhombisa isevisi yayo entsha yomculo ngoJuni ngokusekelwe ku-Beats Music, kanye nabaphathi abaphezulu benkampani yase-California basebenzisa amaqhinga anolaka lapho bexoxisana ngemibandela nabashicileli nezinye izinhlangano ezinentshisekelo. Manje, i-Apple kuthiwa inomgomo owodwa oyinhloko: ukukhansela inguqulo yamahhala ye-Spotify, imbangi enkulu yenkonzo yayo entsha.
Ngokusho kolwazi I-Verge U-Apple uyazama kholisa abashicileli bomculo abakhulu ukuze baqede izivumelwano namasevisi okusakaza-bukhoma afana ne-Spotify evumela abasebenzisi ukuthi badlale umculo mahhala, nakuba ngokukhangisa. Kwa-Apple, ukwesulwa kwezinsizakalo zamahhala kuzosho impumuzo enkulu lapho ungena emakethe esivele isunguliwe lapho, ngaphezu kweSpotify, Rdio noma iGoogle nayo isebenza.
Izingxoxo ezinolaka nazo ziqashwe uMnyango Wezobulungiswa wase-US, osuvele ubuze abameleli abaphezulu bemboni yomculo mayelana namaqhinga ka-Apple nokuziphatha kwayo embonini. Inkampani yaseCalifornian iyazi ngesimo sayo esiqine kakhulu emhlabeni womculo, ngakho-ke izingcindezi zayo zokuqeda ukusakazwa kwamahhala azikwazi ukuthathwa kalula.
Namuhla, abantu abayizigidi ezingu-60 basebenzisa i-Spotify, kodwa bayizigidi ezingu-15 kuphela abakhokhela insizakalo. Ngakho-ke lapho i-Apple iza nensizakalo ekhokhelwayo, kuzoba nzima ukukholisa amashumi ezigidi zabantu ukuthi bashintshele kuyo, lapho umncintiswano ungakhokhi lutho. I-Apple ihlela ukutshala imali eningi kokuqukethwe okukhethekile, kodwa lokho kungase kungenele. Ukunquma kuzoba yinani, okuseCupertino bayazi.
U-Apple wayesevele elandele okufanayo I-Verge futhi ukunikeza i-Universal Music Group ukuthi ikhokhele izizumbulu eziyithola ku-Google ukuze ivimbele ukulayishwa kwezingoma zayo ku-YouTube. Uma i-Apple ikwazi ngempela ukuqeda umncintiswano wamahhala ngaphambi kokwethulwa kwensizakalo yayo entsha yokusakaza, kungaba yisona sici esinqumayo empumelelweni yayo ekugcineni.
Okungelona iqiniso! I-Apple izimbela ithuna layo!
Angiboni ukuthi kungani i-Apple kufanele izimbele ithuna layo ngokuvimba umncintiswano futhi ngaleyo ndlela yandise inzuzo engaba khona.
Mhlawumbe ngokungakhokhi "Cabanga ngokwehlukile"?
ngoba kushintsha indlela abantu abazibona ngayo
i-apula kwakuyinkampani eyahamba ngendlela yayo, manje isiyinkampani enezinsiza ezingapheli futhi esikhundleni sokusungula izinto ezintsha, izolimaza abasebenzisi abayizigidi ezingu-45 benkonzo egcwele izikhukhula ukuze bathole inzuzo eyengeziwe.
http://bgr.com/2015/05/04/apple-beats-music-vs-spotify-free-tier/
Angidingi ukwenaba, lesi sihloko sangenzela sona kamuva
U-Apple uyazi ukuthi sekwephuzile futhi akukho okuningi angakunikeza, ngakho-ke okungenani kulimaza abanye. Kuyadabukisa ukuthi basuka kuphi esikhundleni sokuba ngumsunguli.
Lokhu kumayelana ne-athikili yonke (angiyena umbhali, kodwa ngivuma ngokugcwele):
kuyathakazelisa kakhulu ukubona ukuthi le ndaba ishintsha kanjani njengoba isuka kubhulogi iye kubhulogi. Indaba yokuqala - ku-Re/code, hhayi i-Verge - ikubeka ngembaba ukuthi umfutho uvela kumalebula amakhulu, hhayi i-Apple. Eqinisweni, i-Universal isohlelweni lokuphinda ixoxisane ngemibandela yayo ne-Spotify - izimele ngokuphelele kunoma yini i-Apple eyifunayo noma eyenzayo - futhi ibheke ukushintsha imodeli ye-"freemium".
Futhi, "okuhlosiwe" akukhona nje "ukusakazwa komculo kwamahhala" njengoba lesi sihloko kuphakamisa, kodwa ukusakaza mahhala okudingekayo (ikhono lokukhetha ngokuqondile lokho ofuna ukukuzwa uma ufuna). Ngesizathu esithile, lesi sihloko sikhuluma nge-Pandora (ayikho i-Re/code noma i-Verge), engenayo inketho yesevisi efunwa kakhulu, mahhala noma ekhokhelwayo. Ubani onqume ukuvele afake lelo gama lapho? Kungani?
Ngicela umthombo? Ngizamile ukuthola lesi sihloko, kodwa i-Google ithule. Ngiyabonga.
Ngibhalisele iSpotify Premium futhi ngisebenzisa imikhiqizo ye-Apple. Ithiyori
Ngingase ngibe nesizathu sokushintshela ku-beatsmusic. Kodwa njengoba ngifunda lokhu, kuyenziwa
Ngiyagula nje i-Apple futhi ngizoba yinkonzo yabo entsha ngokomgomo
ukuduba.
Ngakho-ke, uma othile wayefuna okwangempela, ngaleso sikhathi kakade esonteke kakhulu, isihloko esivela ku-Re/code.
http://recode.net/2015/03/06/big-music-labels-want-to-make-free-music-hard-to-get-and-apple-says-theyre-right/
Ngiyazibuza ukuthi kungani wonke umuntu edonsa i-Apple ?? Ishonephi inhloso journalism???
Siyabonga ngesixhumanisi. Inkinga ukuthi i-Verge ayixhumi ku-Re/code nhlobo, ngoba ibhekisela emithonjeni yayo futhi iyethula ngokuhlukile kancane. Kodwa ngibheka isimo futhi sizobona lapho iqiniso livela khona.
Ngiyabonga ngempendulo yakho Mnu. Holzman, ngiyabonga ngale ndlela. Nginelukuluku lokugxuma.
Ngiyazibuza ukuthi ukuvalwa kweGrooveshark kuhlobene nalokhu ... Uma i-Apple inesandla kuyo