Vala isikhangiso

Asiboni ngaphansi kwe-Apple Park, futhi asazi nokuthi yini engena emiqondweni yabameleli ngabanye benkampani noma kunjalo. Ngisho ne-Apple ayivikelekile esimweni somnotho samanje. Nokho, esikhundleni sokudilizwa okwandile nokungathandwa, baphishekela isu elihlukile. Ngeshwa, kungase kugcine kumbize kakhulu kunalokho azimisele ukukuvuma. 

Isimo somnotho samanje sithinta wonke umuntu. Abasebenzi, abaqashi, izinkampani kanye nomuntu ngamunye. Ngokwenza yonke into ibize kakhulu (ngisho nethrafikhi ngokwayo), ngokuba namaphakethe ajulile (ukwehla kwamandla emali kanye namaholo alinganayo), ngokungazi ukuthi kuzokwenzekani (ingabe/impi ngeke ize?), siyalondoloza futhi asithengi. Lokhu kunomphumela oqondile ekwehleni kwenzuzo yezinkampani ezizama ukuzifanisa ndawana thize. Uma sibheka izinkampani ezinkulu emhlabeni, njenge-Meta, i-Amazon, iMicrosoft ne-Google, zidiliza abasebenzi bazo. Imiholo elondoloziwe kuthiwa izonxephezela lezi zinombolo eziwayo.

Kunengqondo ukuthi kuyabasebenzela. Kepha i-Apple ayifuni ukulahlekelwa ngabasebenzi bayo ukuze inqobe inkathi ethile engapheli yokungaqiniseki bese ibaqasha futhi ngendlela eyinkimbinkimbi. Ngokusho kukaMark Gurman we Bloomberg ngoba ifuna ukunqoba le nkinga ngesu elehlukile. Imane iqede okubiza kakhulu, futhi lolo ucwaningo oluhambisana nokuthuthukiswa kwemikhiqizo emisha.

Yimiphi imikhiqizo ezoshaywa? 

Ngesikhathi esifanayo, i-Apple isebenza kumaphrojekthi amaningi ngesikhathi esisodwa. Abanye kufanele beze bazomakethe ngaphambi kwesikhathi, abanye kamuva, abanye babaluleke kakhulu kunabanye. Ama-iPhones azobukwa ngendlela ehlukile kune-Apple TV. Yilawo maphrojekthi abaluleke kakhulu manje i-Apple ewahlehlisayo, noma ngabe azobe esefika emakethe ngokubambezeleka. Ngakho-ke izimali ezibekelwe bona zizonikezwa eminye imisebenzi ebaluleke kakhulu. 

Inkinga lapha ukuthi iphrojekthi emiswe ngale ndlela kuzoba nzima kakhulu ukuyiqala kabusha. Akukhona nje ukuthi ubuchwepheshe bungaba kwenye indawo, kodwa njengoba umncintiswano ungabonisa imishini yayo ethuthuke kakhulu ngobuchwepheshe, ngokunengqondo lowo omubi futhi oza kamuva ngeke abe nethuba lokuphumelela. Kwa-Apple, kuwumkhuba ukuthi amaqembu ngamanye azisebenzele kuphela izixazululo, uma engafinyeleli kwamanye. Yingakho lesi sinyathelo sixakile.

Akunakwenzeka ngokuphelele ukuthi labo abasebenza, isibonelo, i-Apple TV bathuthele ehhovisi eliseduze futhi baqale ukusebenza kuma-iPhones. Ngakho isu lenkampani lihle, kodwa ekugcineni likhokhela abasebenzi abangabadingi. Kodwa-ke, kuyiqiniso ukuthi i-Apple iphinde yagwema ukuqasha abasebenzi abaningi, njengoba kwenza i-Meta ikakhulukazi, manje esiphinde yadiliza amashumi ezinkulungwane zabasebenzi.

Ngakho-ke i-Apple izoziqondisa kuphi kabusha izimali zayo? Kunjalo kuma-iPhone, ngoba yiwo awondlayo. Ama-MacBooks nawo enza kahle. Kodwa-ke, ukuthengiswa kwamathebulethi kwehla kakhulu, ngakho-ke kungacatshangwa ukuthi lokhu kuzoba nomthelela kuma-iPads. I-Apple ayenzi ngisho inzuzo eyedlulele emikhiqizweni yasekhaya ehlakaniphile, ngakho-ke cishe ngeke siyibone i-HomePod entsha noma i-Apple TV noma nini maduze.

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