Ondrej Holzman Izindaba ezithakazelisayo zavela kwabezindaba. Inkulumo iya ngokuya izwakala mayelana nokuthengiswa okungenzeka kwenhlangano yabezindaba i-Time Warner, okungenye yamanethiwekhi amakhulu kakhulu kamabonakude emhlabeni, futhi lesi simo kumele sibhekwe eduze yi-Apple, phakathi kwezinye izinkampani. Kuye, ukuthengwa okungenzeka kube ukhiye ekuthuthukisweni okuqhubekayo.
Okwamanje, kufanele kushiwo ukuthi i-Time Warner ayidayisi, noma kunjalo, i-CEO yayo uJeff Bewkes ayizange ikukhiphe lokhu. I-Time Warner icindezelwa abatshalizimali ukuthi bathengise inkampani yonke, noma okungenani izigaba ezithile, ezihlanganisa, isibonelo, i-HBO.
I-Time Warner iphushwa ukuthi idayiswe New York Post, okuthi ngomlayezo weza, ikakhulukazi ngenxa yokuthi, ngokungafani nezinye izinkampani zemidiya, ayinaso isakhiwo sabanikazi bamasheya ababili. Ngaphezu kwe-Apple, i-AT&T, ephethe i-DirecTV, kanye noFox kuthiwa nabo banentshisekelo ekuthengeni.
Kwa-Apple, ukuthengwa kwe-Time Warner kungasho impumelelo enkulu ekuthuthukisweni kwe-ecosystem ezungeze i-Apple TV yayo entsha. Sekuyisikhathi eside kunamahemuhemu ukuthi inkampani yaseCalifornian ihlela ukunikeza iphakheji yezinhlelo ezikhethiwe ezithandwayo zokubhalisa kwanyanga zonke, engathanda ukuncintisana nazo zombili izintambo ze-cable TV ezisunguliwe futhi, isibonelo, i-Netflix nezinye izinsizakalo zokusakaza.
Kodwa kuze kube manje, u-Eddy Cue, okufanele abe umlingisi oyinhloko kulezi zingxoxo, akakwazanga ukuxoxisana ngezinkontileka ezidingekayo. Ngakho-ke, manje useqaphe isimo esizungeze i-Time Warner, ukuthengwa kwayo kungaphendula amatafula. I-Apple izothola, ngokwesibonelo, izindaba ze-CNN ngokunikezwa kwayo, kanye ne-HBO nochungechunge lwayo olungaba lubalulekile Umdlalo wema-Throne.
Kunge-HBO lapho i-Apple isivele iqedile ukusebenzisana ngebhokisi layo lesizukulwane sesine le-set-top, lapho e-United States inikeza lokho okubizwa ngokuthi. HBO Manje. Nokho, ngemali ephakeme kakhulu ($15), le phakheji ihlanganisa kuphela i-HBO, enganele. Noma ekugcineni i-Time Warner ibingathengiswanga iyonke, kodwa izingxenye zayo kuphela, i-Apple ngokuqinisekile ibingafisa i-HBO. U-Bewkes kuthiwa wenqabile ukuthengiswa kwe-HBO emhlanganweni nabatshalizimali, kodwa ukuthengiswa kwayo yonke i-colossus yabezindaba kusadlalwa.
I-Apple ikholelwa ukuthi uma ingakwazi ukuhlanganisa iziteshi ezithandwayo kanye nemidlalo ebukhoma, futhi ngesikhathi esifanayo ibeka inani elifanele, abasebenzisi bazovuma ukuqhela emabhokisini ekhebula anamakhulu ezinhlelo. Ngokuthola i-Time Warner, inganikeza ngokushesha i-HBO "mahhala" kuphakheji elinjalo. Uma ngabe ukuthengiswa kuxoxiswana ngakho, ngemali engaphezu kwezigidi eziyizinkulungwane ezingama-200 ku-akhawunti yayo, i-Apple ngeke ibe nenkinga yokuba yikhandidethi elishisayo.
