Vala isikhangiso

Kuvele i-athikili kuseva yaseMelika ye-Bloomberg mayelana nendlela ukunganeliseki phakathi kwabasebenzi bakwa-Apple abasebenza ekudayiseni okuye kwadlanga eminyakeni yamuva nje. Ngokusho kwabo, eminyakeni embalwa edlule ubuhle bezitolo ngabanye bunyamalale ngokuphelele futhi manje kunesiphithiphithi nesimo esingenabungane kakhulu. Amaphesenti akhulayo amakhasimende avakashela izitolo ze-Apple nawo ayahambisana nalo muzwa.

Ngokobufakazi bezisebenzi eziningi zamanje nezangaphambili, eminyakeni yamuva nje i-Apple igxile kakhulu ekutheni izitolo zibukeka kanjani esikhundleni sokubeka ikhasimende kuqala nokuthi lingalinakekela kanjani kangcono ngangokunokwenzeka. Izikhalo ngokusebenza kwezitolo ngokuvamile zisafana. Uma kugcwele abantu esitolo, kuba nezinxushunxushu phakathi kwabasebenzi futhi inkonzo ihamba kancane. Inkinga ukuthi insizakalo ayincono kakhulu ngisho noma bengekho amakhasimende amaningi kangako esitolo. Iphutha lisekuhlukaniseni okwenziwayo kwezikhundla ngazinye, lapho othile engenza kuphela izenzo ezikhethiwe futhi engenalungelo labanye. Ngokusho kokuvuma kwezivakashi nabasebenzi, kwenzeka njalo ukuthi ikhasimende alikwazanga ukuhlinzekwa, ngoba bonke abasebenzi abaqokelwe ukuthengisa babematasa, kodwa ochwepheshe noma ukusekelwa babenesikhathi sokuphumula. Nokho, akufanele baphazamise ukuthengwa.

Imibono igcwele ezingxoxweni zakwamanye amazwe ukuthi ukuthenga okuthile kwa-Apple kulezi zinsuku kulula kakhulu ngewebhu kunokubeka engcupheni umuzwa ongemuhle lapho uvakashela i-Apple Store mathupha. Kodwa-ke, kunezizathu eziningi ezengeziwe zokuthi kungani isipiliyoni sokuthenga ezitolo ze-Apple sehlile eminyakeni yamuva nje.

Ngokusho kwabasebenzi bamanje nabangaphambili, izinga labantu abasebenzela i-Apple ekuthengiseni lishintshe kakhulu kule minyaka engu-18 edlule. Kusukela kubathandi abaqinile kanye nabantu abanomdlandla omkhulu, ngisho nalabo ababengasoze baphumelela eminyakeni edlule baye bathengisa. Lokhu kubonakala ngokunengqondo kulokho ikhasimende elikuthathayo esitolo.

Uhlobo lokuncipha kwekhwalithi yenkonzo ezitolo ze-Apple lwaqala ukuzibonakalisa ngesikhathi u-Angela Ahrends ejoyina inkampani futhi eshintsha ngokuphelele ifomu nefilosofi yezitolo ze-Apple. Ifomu lendabuko lathathelwa indawo isitayela sezitolo zemfashini, izitolo ngokungazelelwe zaba "Izikwele zaseDolobheni", i-Genius Bar njengoba injalo yacishe yahlakazeka futhi amalungu ayo aqala "ukugijima" ezitolo futhi yonke into yaqala ukuzizwa isiyaluyalu. Izibali zokuthengisa zendabuko nazo zazingasekho, esikhundleni sazo kwafakwa osokheshi abanamatheminali eselula. Esikhundleni sendawo yokuthengisa nosizo lochwepheshe, bafana namagumbi ombukiso akhombisa impahla ewubukhazikhazi nohlobo kanjalo.

UDeirdre O'Brien, ongene esikhundleni sika-Ahrends, manje usephenduke inhloko yophiko lwezitolo. Ngokusho kwabaningi, isitayela sezitolo singase sibuyele emuva ngezinga elithile. Izinto ezifana ne-Genius Bar yasekuqaleni zingabuya noma ziguqule isimo sengqondo sabasebenzi. U-Deirdre O'Brien usebenze ngokudayisa e-Apple iminyaka engaphezu kwengu-20. Eminyakeni eminingi edlule, wasiza ukuvula izitolo zokuqala "zesimanje" ze-Apple, kanye noSteve Jobs kanye nayo yonke inhlanganisela "yangempela". Abanye abasebenzi kanye nabanye abangaphakathi balindele imiphumela emihle kulolu shintsho. Ukuthi kuzoba njani empeleni kuzobonakala ezinyangeni ezizayo.

Apple Store Istanbul

Umthombo: Bloomberg

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