Vala isikhangiso

Yisimo esiziphinda unyaka nonyaka. Ngokushesha nje lapho u-Apple ememezela ukuthi uzokwethula imikhiqizo emisha, umhlaba ugcwala ukuqagela kanye nezindaba eziqinisekisiwe mayelana nokuthi iyiphi into entsha enophawu lwe-apula olunyiwe esingabheka phambili kuyo. Kodwa-ke, imvamisa i-Apple izoshisela wonke umuntu ichibi futhi yethule okuthile okuhluke kakhulu. Abalandeli babe sebethukuthela, kodwa ngesikhathi esifanayo bame kulayini ezinsukwini ezimbalwa ukuze bathole umkhiqizo omusha ababengawufuni nhlobo futhi ababengawuthandi nasekuqaleni...

Eminyakeni yamuva nje, bekulokhu kunjalo nge-iPad, futhi bekumangalisa nakakhulu nge-iPad mini.

Kunokuba i-Apple imele lokho abantu ekugcineni abakuthandayo, namuhla ngingathanda ukugxila entweni ehluke kancane yanamuhla. NgesiNgisi, ichazwa kafushane ngokuxhumanisa I-Apple ilahlekile, elihunyushwe ngokukhululekile ngokuthi U-Apple usekutholile lokho. Ezinyangeni ezimbalwa ezedlule, mhlawumbe kube nezindatshana eziningi mayelana nalesi sihloko kunale minyaka eyishumi edlule zihlangene. Izintatheli zama-Sensationalist ziqhudelana zodwa ukuze zisole i-Apple ngaphezulu, ukuyijabulisa, futhi imvamisa okuwukuphela kwento abayikhathalelayo ukufunda. I-athikili enegama esihlokweni Apple futhi ngaphezu kwalokho, ngombala ongemuhle - kuyiqiniso - kuzoqinisekisa abafundi abaningi namuhla.

I-catalyst yento ethile I-Apple ilahlekile Impela kwaba ukushona kukaSteve Jobs, okwathi ngemva kwalokho kwavela imibuzo enengqondo yokuthi i-Apple ingakwazi yini ukuphatha ngaphandle kwakhe, ukuthi kusengaba yini umsunguli ohamba phambili emhlabeni wezobuchwepheshe nokuthi izokwazi yini ukuqhamuka nemikhiqizo edabukisayo njenge-iPhone. noma i-iPad. Ngaleso sikhathi, kwakulula ukubuza imibuzo enjalo. Kodwa akugcinanga ngabo. Kusukela ngo-Okthoba 2011, i-Apple ibingaphansi kwengcindezi enkulu evela ezintathelini nasemphakathini, futhi wonke umuntu ulinde iphutha lakhe elincane, iphutha elincane kakhulu.

[yenza isenzo=”caphuna”]Kudingeka unikeze i-Apple isikhathi sokudonsa wonke ama-aces emkhonweni wayo.[/do]

U-Apple akavumelanga muntu ukuthi aphefumule umzuzwana, futhi iningi lingancamela uma umdondoshiya waseCalifornia wethula umkhiqizo othile oguquguqukayo unyaka nonyaka, noma ngabe kungaba yini. Indaba yokuthi noSteve Jobs akawushintshanga umlando ngobusuku obubodwa ayisukunyelwa okwamanje. Ngesikhathi esifanayo, imikhiqizo ye-groundbreaking ibilokhu ihlukaniswa iminyaka eminingana, ngakho manje asikwazi ukulindela izimangaliso kuTim Cook neqembu lakhe.

Ngokwengxenye, u-Tim Cook wenza isiswebhu ngokwakhe ngenkathi u-Apple engasebenzi kakhulu izinyanga eziningi. Ayikho imikhiqizo emisha ezayo futhi kwenziwa izithembiso kuphela zokuthi konke kwakuzoba njani. Kodwa-ke, u-Cook wagcizelela ngesikhathi ebonakala ukuthi i-Apple inezinto ezithakazelisayo ngempela ezigcinelwe ukuphela kwalo nyaka nangolandelayo, futhi lesi sikhathi siyeza manje. Okusho ukuthi, isivele iqalile - ngokwethulwa kwe-iPhone 5s ne-iPhone 5c.

Kodwa kudlule amahora ambalwa ngemuva kwenkulumo yosuku, i-Internet iphinde yagcwala izihloko zezindaba zokuthi izinto zehla kanjani nge-Apple, ukuthi ichezuka kanjani endleleni yokuqamba izinto ezintsha nokuthi akuseyona i-Apple eyayifunwa nguSteve Jobs. uku. Konke lokhu ngemuva kokuthi inkampani yenze lokho wonke umuntu abekukhalela - yethula umkhiqizo omusha. Futhi noma yini oyicabangayo nge-iPhone 5c entsha, ngokwesibonelo, ngingafaka isandla sami emlilweni ukuze le foni enemibala, yepulasitiki ishaywe.

Kodwa-ke, ngeke ngilokothe ​​ukusho manje ukuthi lokhu kuseyi-"Apple endala" noma ukuthi ayisekho. Ngokuphambene nalokho, nginomuzwa wokuthi kulo mzuzu kudingekile ukulinda, ukunikeza isikhathi se-Apple sokukhipha wonke ama-aces ngaphansi komkhono kaTim Cook oye wasilinga izinyanga. Phela, onogwaja babalwa kuphela ngemva kokuzingela, ngakho kungani ubhala inombolo elinganayo manje ngaphambi kokuba kudingeke.

I-Apple iqale ukuzingela kwayo ngoSepthemba 10 ngokwethulwa kwama-iPhones amasha, futhi ngiyaqiniseka ukuthi ukuzingela kuzoqhubeka ezinyangeni eziyisithupha ezizayo, mhlawumbe ngisho nonyaka. Sizobona imikhiqizo eminingi emisha, futhi yilapho kuphela lapho kuzobonakala ukuthi u-Tim Cook wenza kanjani njengomlandeli kaSteve Jobs.

I-iPhone 5s noma i-iPhone 5c ayinikezi impendulo eqondile embuzweni wokuthi i-Apple ikusiphi isigaba ngemuva kokushona kwesithonjana sayo. Uma kuqhathaniswa nombuso weMisebenzi, kube nezinguquko ezithile lapha, kodwa ifomula yasekuqaleni yayimane nje ingenakusimama. I-Apple ayisadali imikhiqizo yezigidi, kodwa idale amakhulu ezigidi zamakhasimende. Kungakho, ngokwesibonelo, bekungokokuqala emlandweni ukuthi kwethulwe ama-iPhones amabili amasha ngasikhathi sinye, yingakho manje sesinama-iPhones ngemibala engaphezu kwemibili.

Kodwa-ke, kuphela ngemuva kweminye imikhiqizo emisha - i-iPads, MacBooks, iMacs futhi mhlawumbe into entsha ngokuphelele (umjikelezo weminyaka emithathu wokwethulwa komkhiqizo omusha wengeza kulokhu) - uzoqedela i-mosaic egcwele amamaki emibuzo, bese kuphela lapho. , esikhathini esithile ekupheleni konyaka ozayo, kuzokwazi ukwenza u-Tim Cook e-Apple umbono ophelele.

Ngeke-ke ngibe nenkinga yokusho ukuthi isipoki sikaSteve Jobs asisekho nokuthi i-Apple isiba inkampani enobuso obusha, noma kuzoba wushintsho oluhle noma olubi. (Nokho, kuyathandwa ukusho ukuthi noma yini enye ngaphandle kukaSteve Jobs yimbi.) Futhi lokho angikuthandi. Noma uthanda. Okwamanje, nokho, nginemibhalo embalwa kakhulu ye-ortel efanayo, kodwa ngizoyilinda ngenjabulo.

Kunoma yikuphi ukuhlola, nokho, umuntu kufanele aqaphele ukuthi i-Apple ngeke iphinde ibe inkampani encane, engasenayo, nengamavukela-mbuso. Izinyathelo ezinkulu ezenziwa yi-Apple eminyakeni edlule usuku nosuku manje seziya ngokuba nzima kumdondoshiya waseCalifornia. Igumbi lokuqondisa lokuthatha ingozi lincane. I-Apple ayisoze yaba ngumkhiqizi omncane "wabambalwa" babalandeli bayo, futhi ngikholwe, ngisho noSteve Jobs akakwazanga ukuvimbela lokhu kuthuthukiswa. Ngisho naye ubengeke akwazi ukumelana nempumelelo enkulu. Phela nguye owasibekela isisekelo esiqinile.

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