UMikhal Marek I-Apple yasivikela isikhundla sayo njengophawu olubaluleke kakhulu emhlabeni futhi kulesi simo esihlonishwayo esihlanganiswe yinkampani i-Interbrand iphinde yakhombisa ukubuya kwayo kuzo zonke izimbangi zayo. I-Google, imbangi enkulu ye-Apple emkhakheni weselula futhi, muva nje, izinhlelo zokusebenza zekhompyutha, ithathe indawo yesibili ekulinganisweni.
Ngaphezu kwalezi zikhondlakhondla ezimbili zobuchwepheshe, eziyishumi ezihamba phambili zihlanganisa iCoca-Cola, IBM, Microsoft, GE, Samsung, Toyota, McDonald's kanye neMercedes. Umsebenzi wezindawo eziyisithupha zokuqala awushintshile uma kuqhathaniswa nonyaka odlule, kodwa kube khona amashifu kwamanye amarenki. Inkampani i-Intel iphume kwabayi-10 abaphambili, kanti umakhi wezimoto waseJapan iToyota, ngokwesibonelo, yathuthuka. Kepha i-Samsung nayo yakhula.
I-Apple ibambe indawo yayo yokuqala unyaka wesibili isebenza. Inkampani yaseCupertino ifinyelele esicongweni sezinga ngemuva kokwehliswa esihlalweni wehlisa ngonyaka odlule inkampani enkulu yesiphuzo i-Coca-Cola. Kodwa-ke, i-Apple ngokuqinisekile inokuningi okufanele ibambe ngakho maqondana nale nkampani, ngemuva kwakho konke, i-Coca-Cola ithathe indawo yokuqala iminyaka eyi-13.
Inani lomkhiqizo we-Apple libalwe kuma-dollar ayizigidi eziyizinkulungwane ezingu-118,9 kulo nyaka, futhi intengo yalo ngaleyo ndlela yabhala ukwanda konyaka ngonyaka we-20,6 billion. Ngo-2013, i-ejensi efanayo ibale intengo yomkhiqizo waseCalifornia kuma-dollar ayizigidi eziyizinkulungwane ezingu-98,3. Ungabuka futhi izinga eliphelele ngamavelu abaliwe emikhiqizo ngayinye kuwebhusayithi bestglobalbrands.com.
Ngenyanga edlule, i-Apple yethule ama-iPhones amasha amakhulu anosayizi ongu-4,7-intshi no-5,5-intshi. Izigidi eziyi-10 zalezi zisetshenziswa zathengiswa ezinsukwini ezintathu zokuqala, futhi i-Apple yaphinda yephula irekhodi layo elidala ngonyaka ngocingo lwayo. Ngaphezu kwalokho, inkampani iphinde yethula i-Apple Watch osekunesikhathi ilindelwe, okufanele iqale ukuthengiswa ekuqaleni konyaka ozayo. Inkampani nabahlaziyi nabo balindele lukhulu kubo. Ngaphezu kwalokho, enye ingqungquthela ye-Apple ihlelelwe uLwesine oluzayo, Okthoba 16, lapho kuzokwethulwa khona ama-iPads amasha namancane ane-Touch ID, i-iMac engu-27-intshi enesibonisi esihle se-Retina futhi mhlawumbe ne-Mac mini entsha.
