Daniel Hruska Indoda ehlakaniphile embonini yokukhangisa yake yathi u-90% wazo zonke izikhangiso ziyahluleka ngaphambi kokuthi ithimba labadali likwazi nokutshelwa. Lo mthetho usasebenza nanamuhla. Ngokuqinisekile akekho ongaphika ukubaluleka kokufezeka kwezinto zokudala, esimweni sethu sokukhangisa. Njengoba kunamakhulu ezindlela zokumletha kubantu, lesi senzo sidinga umuntu ohlakaniphile futhi onekhono kakhulu.
[youtube id=NoVW62mwSQQ wide=”600″ height="350″]
Isikhangiso esisha sika-Apple (noma esikhundleni se-ejensi i-TBWA\Chiat\Day) sokuthwebula izithombe kwe-iPhone siyisibonelo esihle kakhulu nokuboniswa kwamandla okudala - ikhono lokuthatha umbono olula uwuguqule ube yinto emangalisayo. Abanye baze bathi lesi yisikhangiso esihle kakhulu se-iPhone esake saba khona.
Lesi sikhangiso sithwebula kahle uhlangothi lomuntu lobuchwepheshe. Kubonisa ukubonakaliswa kwempilo yethu yansuku zonke ngakho-ke singakwazi ukuzihlanganisa nabo kalula. Ibonisa ukuthi okunye kokusebenza okuyisisekelo kwamafoni ethu kusivumela kanjani ukuthi sithwebule abantu, izindawo nezikhathi esingafuni ukuzikhohlwa. Ungasho ukuthi lesi yisibonelo esihle sokudala, ngoba ngemva kokuphela kwendawo, uzizwa kahle nge-iPhone, nakuba kungekho muntu okuphoqayo noma okunikeza isizathu sokuyithenga.
Lesi sikhangiso sisekelwe emizweni yabantu, hhayi izici ezenza i-iPhone ihluke emqhudelwaneni. Cishe wonke amafoni emhlabeni anekhamera eyakhelwe ngaphakathi, amanye anikeza ikhwalithi yesithombe efanayo ku-iPhone. Kepha ukuphawula kokuvala kusho konke: "Nsuku zonke, kuthathwa izithombe eziningi nge-iPhone kunanoma iyiphi enye ikhamera." Ngokuqhathanisa imodeli ngayinye yomncintiswano, i-Apple inweba ngomusa ukuthi kukhona amathani ezingcingo ze-Android ezithatha amathani izithombe.
Akekho ophikisa ngokuthi lezi zinto zenza kube lula konke ukukhangisa. Empeleni kuphambene. Ngaphandle kokuthi kukhulunywe ngobuchwepheshe noma amapharamitha wehardware, i-Apple idale isikhangiso esikubambayo, esidinga ubuhlakani obuthile. Lapho i-Apple kwesinye isikhathi ibizwa ngokuthi "inkampani yezobuchwepheshe yabantu", yilokho kanye okuchazwe ngenhla. Ukuzibandakanya kwemizwa ngesikhathi esifanayo nokucubungula kwesigaba sokuqala kungagcina okungenani kuphumelele njengokukhipha yonke imisebenzi emisha engenzeka futhi engenakwenzeka.
Manje, inqubo yokudala isikhangiso esihehayo ibukeka ilula, kodwa akunjalo. Kunzima kakhulu ukukhetha abantu abalungile bephrojekthi esekelwe emizweni kuphela. Kumele uqhamuke nesimo sezimo zangempela, abadlali abanekhono kakhulu, bese uhlanganisa kokubili ngempumelelo ukuze konke kube nengqondo. Isibonelo, qaphela ukuthi ekuqaleni wonke umuntu uthatha izithombe eqoshame kancane. Ngasekupheleni, ungabona futhi izimo ezimbalwa lapho wonke umuntu ethatha izithombe ebumnyameni. Uyakubona ukuxhumana? Ingabe niyazana?
Le ndawo ithatha imizuzwana engamashumi ayisithupha. Izinkampani eziningi azizimisele ukutshala imali ezindaweni ezinde kunengxenye yomzuzu. Kungani futhi, bekwazi ukuvele bahlanganise yonke into engxenyeni yesikhathi? Impela, bayayonga imali yabo, kodwa babuye bayeke ukuthi kungenzeka umthelela ongokomzwelo indawo yabo engaba nawo. Uma ukukhathalela ngempela ukusungula, uzochitha isikhathi esiningi ekukhangiseni futhi wenze izinto ngendlela efanele. USteve Jobs wayengakholelwa ekunciphiseni izindleko noma ekungenzini okuphezulu uma kuziwa endalweni. Isikhangiso sekhamera ye-iPhone singase sibe ubufakazi bokuthi izimiso nezimiso zakhe zisekhona kwa-Apple.
Njengoba umncintiswano ukwazile ukufinyelela ku-Apple kahle ngokuhamba kwesikhathi, futhi umehluko phakathi kwamadivayisi awusabonakali kangako kubantu, ikhono lokukhiqiza izikhangiso ezivusa inkanuko nezikhumbulekayo liya libaluleke kakhulu. Kulokhu, i-Apple inezinzuzo eziningana. Enye yazo ukuthi ukusungula akulula ukukopishwa.
Kuhle, kodwa kuzwakala sengathi ngike ngakubona izikhathi eziyikhulu...
Impahla enkulu ye-Apple ukuthi ikwazile ukwenza "ama-unloader" eduze kwayo. Uchaza konke. Ngisho nesikhangiso esijwayelekile sibe "umsebenzi". Phela, isikhangiso esivamile, lapho kukhona abaningi bakashokoledi nama-crisps. Into engcono kakhulu ku-Apple ukuthi abahumushi benza umsebenzi wabo mahhala - ngokuhlobene ne-Apple, kunjalo. Umshwana wokuzihlangula - Ngithanda i-Apple, ngisebenzisa imikhiqizo yabo, futhi ngijabulela ukubuka laba bathuthukisi. ;)
Kungenzeka ukuthi uxhume kwenye ividiyo. Okuyikho akukho kwangempela noma okumangalisayo futhi kuyaphikisana nombhalo we-athikili.
Yebo, umbhalo wesikhangiso uthi i-iPhone ithatha izithombe eziningi kunanoma iyiphi enye ikhamera. Kunokuba ngingene kumadivayisi e-Android, ngibona ukuthrenda lapho futhi: sisebenzisa omakhalekhukhwini kaningi kunamakhamera akudala. I-compact ingaba njengoba ifuna, kodwa ngeke nje ngiyifake ephaketheni lami le-jean. Ngakolunye uhlangothi, i-iPhone ihlale ikulelo phakethe futhi ithatha izithombe kangcono kunama-compact amaningi. Ngaphezu kwalokho, ngingakwazi ukucubungula isithombe ngokushesha ku-iPhone futhi ngithumele ku-FB, Twitter, Instagram. Kulula, kuwusizo kakhudlwana.
Ukunethezeka kuzophumelela ekugcineni. Njalo.
Isikhangiso ngokwaso sihle kakhulu, sibonisa ukuthi ababhali babona izinkinga zethu futhi basinikeza izixazululo. Umsebenzi omuhle kakhulu. Abanye bebevele bakhombise izithombe ze-technophile zokuthi “kuthatha kahle kangakanani” bese bememezela imininingwane… njengokungathi kukhona onendaba…
Nakuba lesi kuyisikhangiso esisezingeni eliphezulu ngempela, asihlukile. Ngokuphambene nalokho, ikopisha kakhulu isitayela sezikhangiso ku-lumii 920. Ngaphezu kwalokho, izikhangiso zangaphambilini ze-iPhone ne-iPad zibonisa ukuthi i-apula alikho ngaphambi komncintiswano ngekhwalithi yezikhangiso.
Isikhangiso sihle futhi kunjalo nalesi sihloko, kodwa uSteve Jobs wayekholelwa ukuthi akufanele kube nophenyo, futhi yini eyenziwe yi-Apple manje? Ukhansele uhlobo lwakhe lwesimangalo isiqeshana ngasinye futhi uzozama ukulungisa i-iPhone yakho yoqobo esikhundleni salokho.
kusukela nini futhi kuphi? Ngithole isiqephu esisha enyangeni edlule...
Ukukhangisa akukuhle. I-Apple classic. kodwa kungani kunesihloko eside kangaka ngaye? kakade bekunokungabaza okuningi ukuthi i-Apple isishintshe kakhulu? Uma ucabangela umthombo, lesi sihloko sinesisindo esengeziwe, kodwa njengoba ubona kumazwana, akuwona wonke umuntu othola isikhangiso simangalisa kangaka.
Ukuthi iyathandeka kwabanye noma cha, okungenani ayikhombisi lokho i-Samsung engenakho futhi engakwazi ukukwenza.
*kuphumelele
Uxolo, ngibhala ku-iPhone :-D
Isikhangiso sihle. Ukubhala kwadlula umcabango :)
Ngokusobala. Ekugcineni, yonke imikhiqizo ye-Apple imayelana nemizwa. Yilokhu futhi okushiwo nguJohny Ive, ukuthi akubalulekile ukuthi ifoni inayiphi imisebenzi, kodwa ukuthi ingasetshenziswa kahle futhi ngokunethezeka kangakanani. Futhi yingakho i-iPhone ne-Apple ngokujwayelekile zihluke kakhulu. Futhi isikhangiso esifanelana kahle nalokho kuhlonishwa.
Iluphi uhlelo lokusebenza olusebenzisayo ukwengeza izihlungi?
Instagram
Izici zekhamera ku-iPhone zilinganiselwe futhi ividiyo iyi-cliche impela. Ngakho-ke yini engingayengeza, othandekayo wakwa-Apple, kungcono ugxile ku-UX, iOS, izilungiselelo zochwepheshe futhi ukhwehlele izikhangiso eziyihlazo