Adam Kos U-Apple ukhiphe i-Apple yakhe yokuqala Buka ngo-2015 futhi ubelokhu emangalela inkampani yaseSwitzerland ngesikhathi esifanayo kusukela ngaleso sikhathi Swatch. Sisanda kufunda ngesinqumo esiphathelene nesiqubulo sikaSteve esidumile Imisebenzi, nokho, okwasetshenziswa no-Tim lapho kwethulwa amawashi enkampani Pheka - "Enye into futhi". Swatch ngoba ufuna ukubhalisa lesi sisho futhi u-Apple cishe akakwazi ukwenza lutho ngakho.
Kungaba njalo okuthakaselayo
Ukundiza emhlabeni wonke nge-Apple Ijaji u-Ian I-Purvis ngoMsombuluko uthe umzamo Swatch ukubhalisa le nkulumo kungasho kuphela ukuzama "ukucasula" i-Apple, kodwa ekugcineni wanquma ukuthi umdondoshiya wezobuchwepheshe ovela Cupertino empeleni akukho angakwenza ukuvimbela inkampani yaseSwitzerland ekwenzeni lokho. Ngesikhathi esifanayo, ijaji laseBrithani lanezela ngokuthi isinqumo senkantolo sangaphambilini leso "izinhloso zomphakathi Swatch weqe umugqa phakathi kokusetshenziswa okufanele nokungalungile kophawu lokuhweba", bekungalungile.
Thepha ezahlukene
Le ngxabano ivele ngokwethulwa kwe-Apple Buka ngo-2015, lapho i-Apple izama ku-Big IBrithani bhalisa uphawu lokuhweba IWatch, kodwa umzamo wakhe wenqatshwa ngesizathu sokuthi lesi sikhundla sifana kakhulu nesenkampani Swatch, ebivele inephasiwedi ebhalisiwe iSwatch.
Uma sidlalela amaphuzu, Swatch nad i-apula kuholela ngokucacile. Kakade eminyakeni emibili edlule ezweni lakubo eSwitzerland wawina icala enkantolo mayelana nokusetshenziswa okungagunyaziwe kwesiqubulo "Phawula okuhlukile", eyayifana nayo ngokuphawulekayo i-apula emagameni "Cabanga ngokuhlukile". Kodwa-ke, i-Swiss Federal Administrative Court yanquma ukuthi ingaqhubeka nokuyisebenzisa futhi akudingekile i-apula ungakhokhi inhlawulo. Umkhiqizi wewashi waseSwitzerland ubeke lesi siqubulo kumodeli yakhe yewashi Bellamy, equkethe i-Visa NFC chip futhi engasetshenziselwa izinkokhelo ngaphandle kokuthinta. Baze bafika emakethe ngaphambi kwama-apula okuqala Buka.
Ngaleso sikhathi, i-Apple kuthiwa ayizange inikeze imibhalo eyanele njengesivikelo sokuthi umkhankaso wayo wokukhangisa, owenzeka ekuqaleni kwekhulu lama-20, wawuhlotshaniswa naye. Futhi lokho kusanda kwenzeka manje. Ibinzana "enye into", Okuphi Imisebenzi isetshenziswe ngaphambi kokuphela kwemicimbi i-apula okudala esinye isimemezelo esimangazayo, okungukuthi sivela kumseshi we-TV oqanjiwe ochungechungeni Columbo, kusho ijaji esinqumweni salo I-Purvis. Ngakho akukhona ngqo nge i-apula ixhunyiwe, futhi uma engayibhalisanga, noma ubani omunye angakwazi.
Kungaba njalo okuthakaselayo
Pavel Jelic Ubamba izinhlanga eziminzayo
Uma besizodlala ngemali etholwayo, i-Apple ihola ngokusobala lapha. I-Apple yakhe Buka angamawashi athengiswa kakhulu emhlabeni, kungakhathalekile ukuthi ingxenye ihlukaniswe yaba yizihlakaniphi futhi "izimungulu". Ngokocwaningo lwale nhlangano Phezulu Avalon, okucabangela amanani kuze kube u-December 2020, kakade sebengaphezu kwezigidi eziyi-100 emhlabeni. Kodwa-ke, umbiko uveza ukuthi ukuthengiswa kwabo ngeke kwehle futhi okungenani ngo-2022, ukuthengiswa kwabo kulindeleke ukuthi kudlule inani lamakhompyutha athengiswa yinkampani.
Inkampani ye-Swatch ayindala kakhulu, njengoba yasungulwa ngo-1983 ngenxa yenkinga "ye-quartz" yangaleso sikhathi, lapho amawashi aseJapan ashibhile asebenza ngamabhethri ayegcwele imakethe yaseSwitzerland. Ngaleso sikhathi, ukwenziwa kwamawashi kwakudala (okusho ukuthi imikhiqizo esebenzisa ukunyakaza kwemishini) kwakunezikhathi ezinzima, okwaphumela ekuqoqweni kwezinkulungwane zabakhi bamawashi baseSwitzerland phakathi neminyaka eyishumi. Iqembu le-Swatch, okungukuthi inkampani ephethe abanye abambalwa, manje isithathwa njengomkhiqizi omkhulu wamawashi akudala (manje futhi anamandla ebhethri) emhlabeni. Kodwa kuhlanganisa amagama afana no-Omega, Longines, Tissot, Certina, Hamilton nabanye. Amawashi anezimpawu zalezi zinkampani nawo angena esibalweni.
Kungaba njalo okuthakaselayo
Amaya Toman Ngakho-ke kunengqondo ukuthi Swatch uzama ukunciphisa ukuthengiswa kwe-Apple nganoma iyiphi indlela Buka, nokuthi ufuna ukunciphisa ukuqwashisa kwabathengi bamawashi abangaba abathengi ukuthi noma imaphi amawashi ahlakaniphile avela kulo mkhiqizi akhona. Kodwa Apple Buka banenkinga eyodwa enkulu - ama-electronics abathengi. Ubhubhane lwamanje i-coronavirus ngakho-ke, kunikeza abantu abaningi ababengakaze babheke amawashi ayimishini indawo yokutshalwa kwezimali okungenzeka. Kuyaziwa ukuthi abantu balondoloza izimali zabo "kumatilasi", lapho bengatholi khona inzalo. Amawashi omshini avela ezinkampanini ezithile (ngokuvamile i-Rolex) angaphinde abhekwe njengotshalo-mali olunenzuzo, olungabuya nenzuzo efanele esikhathini esizayo. Kepha lokho ngeke kwenzeke nge-Apple Watch, noma ngabe uthenga luphi uhlobo.
Kuhamba ngenye indlela futhi
Ngokuduma kwe-Apple Buka awukwazi ukuphonsa udaka kuphela, kodwa futhi ungazuza kulo. Umkhiqizi waseSwitzerland u-H. Moser & Co. ngemva kwakho konke, inikeza inani lamawashi avela ochungechungeni Swiss Alp Buka, okuvela ku-Apple design Buka iphuma iqonde. Ezintweni zokuphromotha, uphinda adwebe kumodeli yakhe, ngoba awudingi ukushaja ukunyakaza kwakhe komshini futhi leli washi lizohlala izizukulwane ngezizukulwane. Ngeke nje ulithande inani labo, elidlula i-CZK 650.
Kodwa-ke, imikhiqizo eminingi yakudala iphendukela kusixazululo "esihlakaniphile". Isibonelo, inkampani ye-Tag nayo inikeze isisombululo sayo Heuer ngemodeli yakho Ixhunyiwe. Intengo yewashi elinjalo isivele imnandi kakhulu, kodwa nge-apula ye-aluminium Buka zisephezulu impela, ngoba zizokubiza cishe i-55 CZK. Ngakolunye uhlangothi, okungenani banesitembu senkampani yamawashi yakudala. Uma i-Apple ingabambisene nenkampani kulokhu, isazoba ngumkhiqizi wezinto zikagesi, hhayi umenzi wewashi.
