UMikhal Marek
I-Apple namuhla ikhiphe imiphumela yezezimali yekota yokugcina yezimali ka-2016 futhi yabonisa ukuthi iqhube kanjani emakethe ezinyangeni ezintathu ezedlule. Izinombolo ezishicilelwe zihambisana kahle nezilinganiso ze-Wall Street. Ezinyangeni zikaJulayi, Agasti noSepthemba, ama-iPhones ayizigidi ezingama-45,5 nama-iPads ayizigidi eziyi-9,3 adayisiwe. Imali engenayo yenkampani ifinyelele kumadola ayizigidi eziyizinkulungwane ezingama-46,9, futhi i-Apple ngaphansi kukaTim Cook yaqopha ukwehla konyaka nonyaka engxenyeni yesithathu ilandelana.
Ngaphezu kwalokho, ukuthengiswa kwe-iPhone nakho kuqophe ukwehla kokuqala konyaka ngonyaka kusukela ngo-2007, lapho ifoni ye-Apple yethulwa (unyaka wezimali ubalwa kusukela ekuqaleni kuka-Okthoba kuze kube sekupheleni kukaSepthemba olandelayo).
I-Apple ibike isamba semali engenayo eyizigidi eziyizinkulungwane eziyisishiyagalolunye zamaRandi kanye nenzuzo ngesabelo ngasinye se- $ 1,67 ngekota yesine. Imali engenayo yawo wonke unyaka wezimali ka-2016 ifinyelele ku-$215,6 billion, kanti inzuzo yonyaka wonke ka-Apple ilinganiselwa ku-$45,7 billion. Ngonyaka odlule, i-Apple ibike inzuzo ye-53,4 billion dollars. Ngakho-ke inkampani iqophe ukwehla kwayo kokuqala konyaka nonyaka kusukela ngo-2001.
Ngaphezu kwalokho, izindaba ezimbi ukuthi ukuthengiswa kwe-Apple kwama-iPhones, ama-iPads nama-Macs kwehlile. Ukuqhathaniswa kwekota yalo nyaka kanye nekota yesine yangonyaka odlule imi kanje:
- Inzuzo: $46,9 billion vs. $51,5 billion (down 9%).
- Ama-iPhones: 45,5 million vs. 48,05 million (down 5%).
- Ama-iPads: 9,3 million vs. 9,88 million (down 6%).
- I-Macy's: 4,8 million vs. 5,71 million (down 14%).
Ngokuphambene nalokho, izinsizakalo ze-Apple ziphinde zenza kahle kakhulu. Kulesi sigaba, inkampani iqhubekile nokukhula kule kota ngamaphesenti angama-24, ithatha umkhakha wezinsizakalo zenkampani ngaphezu kokuphakama kwayo kwangaphambilini. Kodwa ukwehla kwamaphesenti angu-XNUMX unyaka nonyaka emakethe yaseShayina kanye nokwehla kokuthengiswa "kweminye imikhiqizo", ehlanganisa imikhiqizo ye-Apple Watch, i-iPods, i-Apple TV kanye ne-Beats, nakho kufanele kuphawulwe.
Izindaba ezinhle ze-Apple kanye nethemba elithembisayo ngekusasa layo ukuthi imikhiqizo emisha eholwa yi-iPhone 7 ne-Apple Watch Series 2 ayizange ibe nesikhathi esiningi sokubonakala emiphumeleni yezezimali Ngaphezu kwalokho, inkampani ihlelelwe ukumemezela ama-MacBook amasha kuleli sonto.
Ngakho-ke izimali zenkampani kufanele zithuthuke futhi ezindaweni ezizayo. Phela, okulindelekile okuhle kuboniswa ngentengo yamasheya, inani layo lenyuke cishe cishe ingxenye yesine kusukela ekushicilelweni kwemiphumela yokugcina yekota futhi lizungeze i-117 dollar.
I-Apple ikhula cishe iminyaka eyi-9 iqondile. Ezinye izinkampani zingaphupha ngalokho kuphela. Ngeke nje ukhule ufinyelele kokungapheli, ngaphezu kwalokho, bekulindelekile ku-Apple, ngoba kunengcindezi enkulu kuyo ngenxa yobuchwepheshe/izixazululo/isibuyekezo esikhulu esisha, njll. Abantu bamane balinde izinyanga ezimbalwa ukuze noma yini entsha ezayo. ngaphandle, ukuze ungathengi ubuchwepheshe obudala ngokungadingekile.
ukwehla kancane kwenkampani ephumelelayo enjalo akuzuzisi kumakhasimende kuphela, kodwa futhi ngokwayo, kuzodingeka izame kanzima ukwenza imikhiqizo ibe ngcono.
Hhayi-ke, ngiyethemba ukuthi i-Apple izohluleka kahle bese ibuyela ngokuzithoba kochwepheshe abasekelayo - abebekukhombisa ngamalaptops kule minyaka embalwa edlule kuyahlekisa - iMacBook edume ngokuyisisekelo iyifoni ekhule ngokweqile - akukho okungathuthukiswa, akukho okungenziwa. ukulungiswa - kuyashisa kubi - ibhethri lihlala kancane kancane - iqiniso lokuthi njengamanje lincane kakhulu / lincane kakhulu / elinobuningi be-pixel obuphakeme kakhulu emhlabeni liwugibe oluhle lomhlambi wezimvu zabasebenzisi abajwayelekile ( my 6- I-MBP17 eneminyaka engu-ubudala yayingcono kune-MBP yakamuva - mhlawumbe kusasa bazomangala futhi beze ne-4 kg, ipulasitiki engu-3 cm obukhulu enobukhulu obanele bokuboniswa namandla kanye nempilo yebhethri :) sorry, lokhu kakade kuyihlaya, kodwa inomqondo othile)
Ingabe uchwepheshe ubonwa ngokuba nezidingo nezimfuneko ezifanayo nezakho?
Futhi noma kunjalo, ingabe unombono wokuthi idlanzana labantu abagxile ngendlela efanayo lizokwenza i-Apple imali eningi kunomhlambi omkhulu ngokungenakuqhathaniswa weminye - izimvu ngokubona kwakho?
Angazi okwamanje ngemishini engasebenza ngokulinganayo futhi ethembekile njenge-Mac futhi ngenxa yalokho ngenye indlela esebenza kakhudlwana, ngakho nginombono wokuthi ikwenza kahle. Kodwa mhlawumbe nginephutha.
Nokho, noma kunjalo, ngihlala ngimangala ukuthi noma yimuphi "uchwepheshe" (obonakala ikakhulukazi ngokukwazi ukuthayipha kukhibhodi) azi indlela yokwenza imali - kubonakala sengathi azi kangcono kunalokho okubonakala sengathi unolwazi kakhulu. abantu abanokufinyelela kudatha enembile kakhulu , abantu abavela enkampanini enenzuzo kakhulu emhlabeni isikhathi eside futhi ngokubuka konke.... kuyisimangaliso ukuthi sinento enjalo lapha ... futhi ukuthi uchwepheshe unesifiso esingakanani sokukhombisa ukuthi izidingo zakhe "zingcono" kunezintandokazi zawo wonke umuntu, lokho kuyi-btw futhi isenzakalo
lapha kungaphezulu mayelana neqiniso lokuthi i-apula yayigxile kubantu bokudala kusukela ekuqaleni, ababesekela nasezikhathini ezinezinkinga hhayi nje ngenxa yokwethembeka kumkhiqizo, kodwa ikakhulukazi ngoba uma utshala i-$ 1000 ku-hardware nesofthiwe, awufuni. ukushintsha, kungakhathaliseki ukuthi zazingekho ezinye izindlela eziningi ngaleso sikhathi. Njengamanje, i-apula ithanda kakhulu isofthiwe yobuchwepheshe (ukuphela kwe-Aperture ngaphandle kokushintshwa, ukusika kokugcina kwanqanyulwa kakhulu eminyakeni embalwa edlule, njll.) kusofthiwe ye-apula, ngokuyisisekelo ayishiyi enye indlela ngaphandle kokushintshela ku-adobe . Emkhakheni wehardware, iphathelene nezinto ezinjengokungenzeki kwe-gpu ezinikele ku-mb pro encane, isikhathi eside kakhulu sokuvela phakathi kwezizukulwane ngazinye, noma ngabe sikhuluma nge-mb pro noma i-mac engakabuyekezwa isikhathi esingaphezu kwe-3. iminyaka. Iminikelo yesitoreji sedeskithophu iyadabukisa kakhulu. Isibonelo, ngokwami, ngingakwamukela kakhulu ukukhetha kwe-5k imac ene-1tb pci ssd kanye ne-tb eminingana kumadiski akudala ngokuxhuma kwe-sata kwevidiyo. Futhi sikhuluma ngezinto ezincane njengokungatholakali kwemonitha ye-apula yokuqala ebilokhu ibusa kakhulu, ukungenzeki kwekhibhodi yasekuqaleni enephedi yenombolo, njll. Lezi yizo zonke izinto eziwusizo kakhulu emsebenzini futhi i-apula alikwenzi' angizinikezi ngoba zigxile ku-ios ne-macbook nokunye ukuncipha okungu-1mm. Ukuphetha, ku-Apple okwamanje kunenzuzo enkulu ukukhiqiza imikhiqizo yendlela yokuphila, kodwa ayikho imfashini ehlala unomphela, ngakho-ke i-Apple kufanele ithembele eqinisweni lokuthi abantu abathenga i-ip nokunye okuningi ngesitayela bazothenga enye into. Ngokuphoqa ochwepheshe ukuthi basebenzise izinhlelo ze-Adobe, i-Apple ayikwazi ukuzigcina ku-ecosystem yayo, futhi kungenzeka ukuthi abaningi balaba basebenzisi bazoshintshela emishinini ezoba eshibhile futhi ngesikhathi esifanayo inikeze amandla aphezulu ekhompuyutha wezinhlelo zokusebenza ze-Adobe. (kuhle ukukubona ezithombeni, isibonelo, i-Nvidia ifaneleka kakhulu i-Adobe kune-AMD ye-"Apple", okuphambene nalokho, ifanele ukusika kokugcina).
Ayikho inhlekelele. Noma kunjalo, inzuzo yenkampani inkulu, futhi isaziso esinjalo esincane singazuza kuphela futhi sisheshise ezinye izinto ezintsha ekulweni nomncintiswano.
Ngemuva kwalokho abakukhombisile emahoreni ama-2 izolo nalokho imbangi iMicrosoft ikwenzile nge-"Surface iMac" yabo abafanele lutho ngaphandle kokwehla futhi ngiyaxolisa ngempela.
Hhayi-ke, angidlali, abantu bazothenga ama-MAC kuphela ;-)
Benza ama-iPads abiza ngempela futhi i-iPhone 7 ayizange isungule okuningi.