Vala isikhangiso

Ezinsukwini ezimbalwa ezedlule waphuma kumagazini Ukubuyekezwa Kwezimali marc newson profile. Ihlanganisa ukuqala kwakhe njengesitudiyo sobucwebe nesithombe esiqoshiwe, ukhumbula impumelelo yakhe yokuqala enkulu, isihlalo segumbi lokuphumula 'Lockheed Lounge', futhi uyaqhubeka nokulandelela umsebenzi wakhe kuze kube manje, esebenza noJony Ive e-Apple.

Esinye sezici ezibalulekile zomsebenzi wokuklama we-Newson, ukubaluleka kwakho mhlawumbe okudlulwa kuphela yilokho kuka-Jony Ive, ububili bokugxila ohlangothini olulodwa ezintweni zikanokusho kanti kolunye emikhiqizweni yemakethe enkulu. Maphakathi phakathi kwalezi zigxobo kungabekwa i-Apple Watch, umkhiqizo wokuqala womphakathi we-Apple, ekuthuthukisweni lapho i-Newson ibambe iqhaza.

Mhleli Izikhathi Zezezimali, uJames Chessell, wavakashela ikhishi nomtapo wezincwadi wendlu yakhe yaseLondon phakathi nezingxoxo noNewson. Esihlokweni sakhe, uxhuma la makamelo amabili nezici ezimbili zomsebenzi womklami. Kulabhulali, ungabona ama-miniatures nezinkomba zezinto ezidume kakhulu ezidizayinwe ngu-Newson.

Isibonelo, "i-Lockheed Lounge" eshiwo kakade, ingxenye eyodwa yayo enenani lamaphawundi ayizigidi ezingu-2,5 (cishe imiqhele eyizigidi ezingu-95) yaba yinto ebiza kakhulu edayisiwe yesikhathi sonke, noma iwashi le-Atmos 566 elinenani lentengo ye-100. amadola ayinkulungwane noma ibhokisi le-aluminium elinetshe elivela enyangeni elidalelwe incwadi elinganiselwe ethi Of a Fire on the Moon lithengiswa ngaphezu kwezinkulungwane eziyi-100 zamadola. Ekhishini, ngakolunye uhlangothi, umhleli wayencoma igedlela kanye ne-toaster, umklamo wawo ongumsebenzi womuntu oyedwa.

I-Sunbeam brand, i-Newson eyaklama ngayo zombili izinto zikagesi zasekhishini, ihlotshaniswa nayo yonke impilo yakhe yabantu abadala, njengoba isebenzisa imikhiqizo yayo nsuku zonke, yingakho yayinesithakazelo ekunikezeni ukubambisana. Iningi lezinto ezijwayelekile ze-Newson ziyabonakala kuketela kanye ne-toaster - uhlobo "lwe-biomorphic fluidity" oluhlanganiswe nephalethi yombala othize lunikeza izinto zikagesi umuzwa okhethekile wekusasa.

Ukukhethwa kwemibala kunomthombo wako ebuntwaneni bukaNewson, lapho evame ukuphendukela khona ukuze aphefumulelwe. Izithunzi eziphaphathekile zohlaza nokuphuzi zaziyizimpawu zamakhishi e-60s. Ngaphezu kwalokho, ngokusobala imikhiqizo ye-banal yokusetshenziswa kwansuku zonke igcina ukugcizelelwa kwemininingwane nokucabangela kwezinto zokuklama, ezingezona nje ezikhangayo, kodwa futhi eziwusizo. Izinkinobho zenziwe nge-aluminium, ama-toast aqediwe athathwe ngaphakathi kwedivayisi nge-motor encane kagesi; Nokho, ngokuvamile, igedlela kuseyiketela futhi ithosita atoaster, Newson uye wagodla ukuzama okwengeziwe ifomu.

Ngaphandle kwe-Sunbeam Newson muva nje uphinde wasebenzisana neHeineken, udale i-drainer ye-dish ye-Magis futhi wabamba iqhaza ekuthuthukisweni komkhiqizo wezinkampani ezimbalwa ze-electronics zaseJapane.

NjengoJony Ive, uMarc Newson ugxila ekusebenzeni kwento lapho eklama noma yini futhi uthi ukusebenza ngezandla zakhe ngezinto zangempela nezinto zokwakha nokuxazulula izinkinga kubaluleke kakhulu emsebenzini wakhe: “Ngiyakuthanda ukuklama, kodwa ngikuthanda ngempela ukwenza izinto. Ngingumuntu ohlakaniphile uma kukhulunywa ngezinto zobuchwepheshe, izinto zokwakha nezinqubo.”

Maqondana nalokhu, uncoma umsebenzi wakhe kwa-Apple, lapho ehlangana khona nendlela angakaze ayazi kwenye indawo. “Azikho ngempela izinto eziningi ezingenziwa lapha. Uma iprosesa noma ubuchwepheshe bungekho, buzosungulwa,” usho kanje.

Yize abaningi bethi nge-Apple Watch ukuthi indlela enjalo ayibonakali ngokuphelele kubo, okubonakale empumelelweni yabo engabalulekile kakhulu emakethe (okungaphikiswana ngayo), uMarc Newson akahambisani namagama amayelana nokungewona isimo soguquko sewashi.

Lapho ebuzwa uJames Chessell ukuthi ucabangani ngokutholwa yi-Apple Watch uqobo, usho ngenkulumo ekhungathekile ethi ucabanga ukuthi abantu bazozahlulela ngokwabo lokho. “Ngokwazi kwami, baphumelele ngendlela exakile noma ngabe ukubheka kanjani. Okubalulekile wukuthi lesi yisiqalo sento ethile. Ngicabanga ukuthi abantu, amakhasimende noma abahlaziyi, noma ngabe ngubani, abanaso isineke. Wonke umuntu ufuna ukuqashelwa ngokushesha, ngokushesha, nokuqonda ngokushesha.”

“Bheka i-iPhone: bekuyinto eguquguqukayo leyo. Futhi ngikholwa ukuthi lo mkhiqizo, ngenxa yezizathu eziningi, eziningi abantu abangazazi ngenxa yokuthi abakacabangi kusengaphambili noma abawazi, uzoba yinto efanayo yoguquko. Angingabazi ukuthi eminyakeni emihlanu kuzobe kufana,” kusho uNewson, naye ofake i-Apple Watch Edition yegolide esihlakaleni, athi imkhulule ekuhlaleni ehlola i-iPhone yakhe ukuze athole imiyalezo nama-imeyili futhi ukuqaphela kakhulu. umsebenzi wakhe womzimba nokuqina.

Umthombo: Ukubuyekezwa Kwezezimali
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