Vala isikhangiso

U-Apple umemezele ngokungaqondile ngesimemezelo sangaphakathi esivela kumphathi wezokudayisa u-Angela Ahrendts ukuthi iwashi elisha ngeke litholakale ukuze lithengwe ngqo ezitolo kuze kube uJuni. Ziyatholakala okwamanje ama-oda aku-inthanethi kuphela, nokho amamodeli amaningi okwamanje athengiswa aphela. Ngesikhathi esifanayo, u-Ahrendts wembula ukuthi esikhathini esizayo i-Apple iyaqhubeka nokulindela imigqa lapho kuqala ukuthengiswa kwemikhiqizo emisha.

“Ngenxa yentshisekelo enkulu yomhlaba wonke ehlanganiswe nempahla yethu ephansi, samukela ama-oda aku-inthanethi kuphela ngalesi sikhathi. Ngizonazisa uma sesinohlu lwezinto ezithengiswayo ezitolo, kodwa silindele ukuthi kube njalo ngoMeyi,” u-Ahrendts ubhalele abasebenzi be-Apple Store ebazisa ukuthi baphendule kanjani emibuzweni eminingi yamakhasimende.

Ngokusho kowayengumqondisi omkhulu we-fashion house uBurberry, kwakungelula ukuthi i-Apple inqume ukuthi ekuqaleni i-Watch izothengiswa kuphela nge-intanethi, kodwa ekugcineni ikwenzile ngoba akuwona nje omunye umkhiqizo omusha, kodwa isigaba somkhiqizo esisha ngokuphelele.

“Akukaze kube khona into efana nalena. Ukuze sinikeze amakhasimende ethu uhlobo lwesevisi alulindele - nalokho esikulindele kithina - siklame indlela entsha ngokuphelele. Yingakho sivumele ukuthi imikhiqizo yethu ihlolwe ezitolo okokuqala ngaphambi kokuthi idayiswe,” kuchaza u-Ahrendts. Amawashi eza ngezinhlobonhlobo eziningana, kanye namabhendi, ngakho abantu bavame ukufuna ukuwazama ngaphambi kokuthenga.

Ngaso leso sikhathi, nokho, u-Ahrendts waqinisekisa ukuthi i-Apple ngeke idlulisele le ndlela nakwezinye izidayisi. Ekwindla, singaphinde silindele olayini abade phambi kwe-Apple Story, ngokushesha nje lapho i-iPhone entsha iqala ukuthengiswa. “Ngabe sizokwethula yonke imikhiqizo ngale ndlela kusuka manje? Cha. Sonke siyazithanda lezi zinsuku zokuqala zokuthengisa - futhi kuzoba nezinye eziningi," kwengeza inhloko yezokuthengisa nezokudayisa ku-inthanethi.

Umthombo: 9 ku5Mac
Photo: UFloris Looijesteijn

 

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