UMikhal Marek Ngemva kwayizolo isimemezelo semiphumela yezezimali kwekota yesibili yezimali ka-2015 kwalandelwa ucingo lwengqungquthela yendabuko nabaphathi abaphezulu bakwa-Apple bephendula imibuzo evela kubahlaziyi nezintatheli. Phakathi naso, u-Tim Cook waqokomisa ikakhulukazi ukukhula okumangalisayo konyaka nonyaka kwe-iPhone, ukwethulwa okusheshayo kwe-Apple Pay, ukwamukelwa okuhle kwemikhiqizo emisha kanye, isibonelo, imisebenzi yakhe eYurophu. I-Apple Watch kanye nohlelo lokwandisa ukuthengiswa kwayo kwamanye amazwe nakho kwaba sengozini.
Bangajabula ngempela ngokuthengisa kwe-iPhone eCupertino. Enye yezinombolo ezinhle kakhulu ukukhula kwayo okungamaphesenti angama-55 unyaka nonyaka. Kodwa u-Tim Cook uthokoziswa yiqiniso lokuthi abasebenzisi bamanje bamafoni anesistimu yokusebenza ehlukile banesithakazelo esikhulu kuhlu lwamanje lwama-iPhone. Cishe ingxenye yesihlanu yabasebenzisi be-iPhone abakhona bashintshele ku-iPhone 6 noma i-6 Plus. I-iPhone yenze kahle kakhulu ekuthuthukiseni izimakethe, lapho ukuthengiswa kukhule ngamaphesenti angama-63 unyaka nonyaka.
Izimpumelelo enkonzweni
I-App Store nayo ibe nekota enhle, enenombolo yerekhodi yabasebenzisi abathengayo. U-Ti uphinde wanikela enzuzweni yerekhodi yalesi sitolo sohlelo lokusebenza. I-App Store ikhule ngo-29% unyaka nonyaka, futhi ngenxa yalokhu, i-Apple yazuza inzuzo ephezulu kakhulu ngezinsizakalo zayo - amaRandi ayizigidi eziyizinkulungwane ezinhlanu ezinyangeni ezintathu.
U-Tim Cook uphinde wakhuluma ngokwamukelwa ngokushesha kwe-Apple Pay futhi wagqamisa isivumelwano ne-Best Buy chain, i-Apple ekwazile ukusungula ngayo ubambiswano. Kakade kulo nyaka, abantu baseMelika bazokhokha nge-iPhone yabo noma i-Apple Watch kuzo zonke izitolo zalesi sitolo esithengisa izinto zikagesi. Ngesikhathi esifanayo, i-Best Buy iyingxenye yakho i-MCX consortium, okuvumela amalungu ayo ukuthi asebenzise i-Apple Pay kuvinjelwe. Nokho, ehlobo, kubonakala sengathi izinkontileka ezikhethekile zizophelelwa yisikhathi, ngakho-ke i-Best Buy nayo ingafinyelela insizakalo yokukhokha yakwa-Apple.
Ngaphezu kwe-Apple Pay, u-Cook uphinde wancoma ukwamukelwa kwezinsizakalo ezihlobene nezempilo ze-Apple. Izinhlelo zokusebenza ezisekelwayo Impilo, inqolobane yedatha yezempilo, isivele ingaphezu kuka-1000 ku-App Store Ngaphezu kwalokho, okwakamuva ResearchKit, i-Apple efuna ukuguqula ngayo ucwaningo lwezokwelapha. Ngalo, iziguli ezingu-87 sezivele zibambe iqhaza ocwaningweni.
I-CEO yakwa-Apple iphinde yathinta imizamo ka-Apple kwezemvelo. Ngaphansi kuka-Cook no-Lisa Jackson, iphini likamongameli we-Apple wezindaba zemvelo, inkampani izama ukwenza okuningi ngangokunokwenzeka emvelweni. Ubufakazi bamuva nje uCook angakhohlwanga ukubalula ukuthengwa kwamahlathi eNyakatho Carolina naseMaine. Ndawonye, bahlanganisa indawo engamakhilomitha-skwele ayi-146 futhi kuhloswe ukuthi kusetshenziselwe ukukhiqizwa kwemvelo kokupakishwa kwephepha okuyisakhiwo sodumo kwemikhiqizo ye-Apple.
I-Apple iphinde yatshala imali enkulu ezikhungweni zedatha ezimbili ezintsha. Lezi zitholakala e-Ireland naseDenmark futhi ziyizikhungo ezinkulu zenkampani. U-Apple usebenzise amadola ayizigidi eziyizinkulungwane ezimbili kubo, futhi isizinda sabo esiyinhloko kuzoba ukusetshenziswa kwamandla avela ku-87% emithonjeni evuselelekayo kusukela ngosuku lokuqala lokusebenza. I-Apple isivele isebenzisa amandla angu-XNUMX% avuselelekayo e-US kanye nama-XNUMX% emhlabeni jikelele.
Kodwa-ke, inkampani ayiyeki emizamweni yayo futhi isike yasebenza naseChina. Esifundazweni saseSichuan, i-Apple kanye nabanye ababambisene nabo abambalwa bazokwakha ipulazi lelanga elingamamegawathi angu-40 elizokhiqiza amandla amaningi kakhulu kunalawo asetshenziswa i-Apple kuwo wonke amahhovisi nezitolo zawo zaseShayina.
U-Cook uphinde waqhosha ngokuthi i-Apple idala imisebenzi ehloniphekile engu-670 eYurophu, iningi layo elivela empumelelweni ye-App Store. Senze imali eyizigidi eziyizinkulungwane ezingama-000 zamaRandi emalini engenayo yabathuthukisi baseYurophu kusukela yethulwa ngo-2008.
Amawashi amaningi ngoJuni
Phela, abatshalizimali banesithakazelo kakhulu enzuzweni yabo futhi ngaleyo ndlela ngaphezu kwakho konke empumelelweni yemikhiqizo ye-Apple. Kodwa nawe ube nokuthile okujabulisa uCook. Umphathi wakwa-Apple uzwakalise ukujabula ngokuthola iMacBook entsha, esidayiswe amasonto amabili kuphela. I-Apple iphinde yazuza impumelelo enkulu ngesevisi ye-HBO Now, leyo, ngenxa yokubambisana ne-HBO, ehlinzekwa ngokukhethekile kumadivayisi ayo e-iOS kanye ne-Apple TV. Labo abathanda izinhlelo ezikhiqizwe yi-HBO abasancikile kumasevisi kamabonakude wekhebula.
Kodwa manje kugxilwe kakhulu ku-Apple Watch, isengezo sakamuva kuphothifoliyo ye-Apple kanye nomkhiqizo wokuqala owadalwa kusukela ekuqaleni ngaphansi komlandeli weMisebenzi, u-Tim Cook. Ummeleli ophezulu we-Apple uqokomise ngaphezu kwakho konke ukwamukelwa okuhle kakhulu ngabathuthukisi, asebelungise izicelo ezingu-3500 ze-Apple Watch. Uma kuqhathaniswa, izicelo ezingama-2008 zalungiselelwa i-iPhone ngenkathi yethulwa i-App Store ngo-500. Kwathi ngo-2010, lapho i-iPad ifika emakethe, izicelo eziyi-1000 zaziyilindile. Kwa-Apple, babenethemba lokuthi i-Apple Watch izokwazi ukudlula lo mgomo, futhi inombolo yamanje yezinhlelo zokusebenza ezilungele iwashi ngakho-ke impumelelo enkulu.
Vele, u-Cook uphinde wazwakalisa isasasa ngentshisekelo ye-Apple Watch kanye nokusabela okuhle okuvele ku-inthanethi ngemuva kokuthi abasebenzisi bokuqala bezame. Inkinga, nokho, ukuthi isidingo samawashi siphezulu kakhulu kunalokho esikwazi ukukhiqiza i-Apple. U-Cook ukuthethelele lokhu ngokuthi i-Watch iza ngezinhlobonhlobo eziningi kuneminye imikhiqizo yenkampani. Ngakho-ke inkampani idinga isikhathi sokuthola izintandokazi zabasebenzisi futhi ilungise ukukhiqizwa kuzo. Ngokusho kukaCook, nokho, i-Apple inokuhlangenwe nakho okuningi ngento efana nale, futhi iwashi kufanele lifinyelele kwezinye izimakethe ekupheleni kukaJuni.
Lapho ebuzwa mayelana nemajini ye-Watch, u-Tim Cook uphendule ngokuthi iphansi kune-avareji ye-Apple. Kodwa kuthiwa yilokho kanye ababekulindele kwa-Apple, futhi ngokusho kwakhe, kuyinto evamile ukuthi izindleko zokukhiqiza ziphezulu ekuqaleni kwenqubo yokukhiqiza. Kwa-Apple, bathi, kufanele baqale badlule esigabeni sokufunda, futhi ukukhiqiza kuzosebenza kahle futhi ngaleyo ndlela kushibhe ngokuhamba kwesikhathi.
Naphezu kokwehla kokuthengiswa, u-Tim Cook naye ubona isimo esizungeze i-iPad njengesihle. Umphathi wakwa-Apple ukuvumile obala ukuthi ama-iPhones amakhulu anomthelela omubi ekuthengisweni kwe-iPad. Ama-MacBooks amancane, alula nawo ayalimaza ngendlela efanayo. Kodwa-ke, abekho abantu ababi kwa-Apple, futhi ngokusho kukaCook, isimo sizozinza esikhathini esizayo. Ngaphezu kwalokho, u-Cook usabona amandla amakhulu ekusebenzisaneni ne-IBM, okufanele ilethe ama-iPads emkhakheni wezinkampani. Nokho, iphrojekthi isesigabeni sokuqala kakhulu ukuthi ikwazi ukuthela izithelo ezibonakalayo ngempela.
U-Cook wabe esethi ujabule kakhulu ngama-iPads ezibalweni, lapho ithebhulethi evela kwa-Apple iwuchoboza ngokuphelele umncintiswano. Lokhu kufaka phakathi ukwaneliseka komsebenzisi, okungamaphesenti acishe abe ngu-100, futhi ngaphezu kwalokho, izibalo zokusetshenziswa nomsebenzi wama-iPads athengisiwe.
Umthombo: iMore
Photo: Franck Lamazou
Ngiyabonga nge-athikili enhle, ngithanda ukuveza ukuthi i-App Store njengoba injalo ibilokhu itholakala kusukela ngoJulayi 2008.
Kunjalo, iku-athikili, kodwa ngesinye isikhathi isandla sashelela kukhibhodi. Siyabonga, kulungisiwe.