Ondrej Holzman Ukuvikelwa kobumfihlo sekuqala ukuba umkhiqizo ohlukile esihlokweni esengeziwe kwa-Apple. I-CEO u-Tim Cook uhlala ekhuluma ngokugcizelela kwenkampani yakhe ekuvikelweni kobumfihlo okukhulu kwabasebenzisi bayo. “Kwa-Apple, ukwethemba kwakho kusho konke kithi,” usho kanje.
Lo musho ungatholakala ekuqaleni kombhalo othi "Ukuzibophezela kwe-Apple Kubumfihlo Bakho" oshicilelwe njengengxenye yekhasi elincane elibuyekeziwe, elibanzi kuwebhusayithi ye-Apple mayelana nokuvikelwa kobumfihlo. I-Apple ichaza ngendlela entsha nenemininingwane yokuthi isondela kanjani kubumfihlo, ukuthi ibuvikela kanjani, nokuthi ifinyelela kanjani kwizicelo zikahulumeni zokukhishwa kwedatha yomsebenzisi.
Emibhalweni yayo, i-Apple ibala zonke izindaba "zokuvikela" eziqukethwe yizinhlelo ezintsha ze-iOS 9 ne-OS X El Capitan. Imikhiqizo eminingi ye-Apple isebenzisa ukhiye wokubethela okhiqizwa ngokusekelwe kuphasiwedi yakho. Lokhu kwenza kube nzima nakakhulu kunoma ubani, kuhlanganise ne-Apple, ukufinyelela idatha yakho yomuntu siqu.
Isibonelo, ukusebenza kwe-Apple Maps kuyathakazelisa kakhulu. Uma ubheka umzila, i-Apple ikhiqiza inombolo kamazisi engahleliwe ukuze ilande ulwazi ngayo, ngakho ayikwenzi lokho nge-Apple ID. Maphakathi nohambo, ikhiqiza enye inombolo kamazisi engahleliwe bese ixhuma ingxenye yesibili nayo. Ngemva kokuphela kohambo, inciphisa idatha yohambo ukuze kungenzeki ukuthola indawo eqondile noma ukuqala ulwazi, bese ilugcina iminyaka emibili ukuze luthuthukise Amamephu walo. Bese ewasusa.
Ngokuncintisana kwe-Google Amamephu, into efanayo ayinangqondo neze, ngoba, ngokungafani ne-Apple, i-Google iqoqa idatha yomsebenzisi futhi iyithengise. "Sicabanga ukuthi abantu bafuna sibasize bagcine izimpilo zabo ziyimfihlo," wamemezela kunhlolokhono ye I-NPR inhloko yakwa-Apple, u-Tim Cook, okuyimfihlo yakhe okuyilungelo lomuntu eliyisisekelo.
“Sicabanga ukuthi amakhasimende ethu akuyona imikhiqizo yethu. Asiqoqi idatha eningi futhi asazi ngayo yonke imininingwane yempilo yakho. Asikho kulolo hlobo lwebhizinisi, ”ngokwesibonelo u-Tim Cook wayebhekise ku-Google. Ngokuphambene nalokho, manje okuwumkhiqizo we-Apple ukuvikela ubumfihlo babasebenzisi bayo.
Lesi kube yisihloko esiphikiswana ngaso kakhulu eminyakeni yamuva nje, futhi i-Apple ikwenze kwaba iphuzu ukuchazela abasebenzisi bayo ukuthi imi kuphi odabeni. Kuwebhusayithi yayo ebuyekeziwe, ichaza ngokucacile nangokuqondakalayo ukuthi izisingatha kanjani izicelo zikahulumeni, ukuthi izivikela kanjani izici zayo ezinjenge-iMessage, i-Apple Pay, Impilo nokunye, nokuthi iziphi ezinye izindlela ezisebenzisayo ukuvikela abasebenzisi.
“Uma uchofoza lokho, uzobona umkhiqizo obukeka ngendlela emangalisayo njengesayithi elizama ukukudayisela i-iPhone. Kunezigaba ezichaza ifilosofi ka-Apple; etshela abasebenzisi ukuthi bazisebenzisa kanjani izici zokuphepha ze-Apple; ezichaza ukuthi izicelo zikahulumeni zimayelana nani (ama-94% amayelana nokuthola ama-iPhones alahlekile); futhi ekugcineni ezibonisa eyabo inqubomgomo yobumfihlo,” uyabhala Matthew Panzarino of I-TechCrunch.
Ikhasi apple.com/privacy ifana ngempela nekhasi lomkhiqizo lama-iPhones, ama-iPads noma yimuphi omunye umkhiqizo we-Apple. Ngokwenza kanjalo, umdondoshiya waseCalifornia ukhombisa ukuthi ukwethenjwa kwabasebenzisi kubaluleke kangakanani kuyona, ukuthi ingavikela ubumfihlo babo, nokuthi izama ukwenza yonke into emikhiqizweni yayo ukuze abasebenzisi bangakhathazeki nganoma yini.
Okungenani othile akenzanga ukumba idatha ngesilinganiso esinjalo. Ngisho nomzamo uyaziswa. Abanye abafana ne-MS ne-Google ababhekani nakho nhlobo, benza imali ngedatha yakho bese benza sengathi ingeyenzuzo enkulu.
Yebo, ngilindele ukuziphatha okunjalo. ngiyadumisa
Ngiyavuma. I-Google ingicasule kakhulu ngeviki eledlule ngokungicela i-Google Amamephu ye-Apple Watch (ukuze ngiyisebenzise ku-AW) ukuze ngingene lapho ngihlala khona nalapho ngisebenza khona kumephu nge-akhawunti yami ye-Google!
Kungaba kuhle ukwengeza ngokuthi i-Apple ayizange ikwenze lokhu ngoba ingcwele futhi mhlawumbe ikhasimende elizimele liseduze nenhliziyo yalo. Ukwenzela ukuze azihlukanise, okuyinto enhle njenge-PR yengulube uma iqhathaniswa nomncintiswano wakhe, ikakhulukazi i-Google. Ukwenza ngoba imizamo yakhe ebhizinisini le-inthanethi icishe ifane nephepha, bheka uhlelo lwe-iAD. Uma, ngokwemvelo, ibhizinisi lalisekelwe ekuqoqweni kwedatha (ukukhangisa, injini yokusesha), njengoba i-Google ine, khona-ke vele iyincwadi ehlukile.
Ngiyavuma ngokuphelele. Kuyindlela yabo yokumaketha abaziyo ukuthi izokwenza imali eningi kunokuthengisa idatha yakho yokukhangisa okuhlosiwe.
Anginendaba nokho - uma ukuvikela kwe-Apple kokuncenga kwenza ngisho nezinhlaka zikahulumeni wase-US zithukuthele, lapho i-Apple ilwela ukukhipha yonke imininingwane yamakhasimende ayo, ngizwa sengathi isebenza kahle - ngijabule ngayo.