Ondrej Holzman I-Apple iyaqhubeka nokungenzi lutho, iletha iqembu elinethalente ngemuva kwelinye eCupertino, ngokuvamile nemikhiqizo yalo. Ukwengezwa kwakamuva kube uhlelo lokusebenza lwe-Swell, u-Apple aluthenge ngamadola ayizigidi ezingama-30 (imiqhele eyizigidi ezingama-614). Ngale sevisi yokusakaza, inkampani yaseCalifornia ingathuthukisa i-iTunes Radio.
Isebenza njengohlelo lokusebenza lwe-iOS, i-Swell ingafaniswa kangcono ne-Pandora "ye-podcast radio" edlala ama-podcast akhethiwe ngokuqhubekayo, futhi umsebenzisi angahlala emaka ukuthi uyasithanda isiteshi noma cha. Uma ingakuthandi, yeqa i-podcast edlalwayo futhi u-Swell kancane kancane ufunda ukwazi ukunambitheka komsebenzisi.
Uhlelo lokusebenza belutholakala emhlabeni wonke, nokho, luhlinzeka ngokuqukethwe okuvela e-United States naseCanada. Ngemuva kokutholwa yi-Apple, inkampani waqinisekisa ku-WSJ ngomugqa wayo wendabuko, kodwa yakhishwa ngokushesha ku-App Store nakuwebhu ukulenga isaziso sokunqanyulwa kwesevisi:
Siyabonga ngokusebenzisa i-Swell onyakeni odlule. Sithanda ukukwazisa ukuthi isevisi ye-Swell ayisatholakali. Sigqugquzelwe yithuba lokudala imikhiqizo yekhwalithi enethonya elihle ezimpilweni zethu, futhi sibonga bonke abalaleli bethu. Siyabonga nonke ngokusekela kwenu!
Ukunqamula uhlelo lokusebenza nokuvala insiza kusho ukuthi kungenzeka ukuthi i-Apple izoyihlanganisa nemikhiqizo yayo. Okunye okungenzeka ukuhlanganisa i-Swell kuhlelo lokusebenza lwe-Podcasts, kuze kube manje ekade inganakwa ngandlela thile yi-Apple futhi yazuza isilinganiso esibi kakhulu kubasebenzisi. Inketho yesibili ukusebenzisa i-Swell ye-iTunes Radio, lapho i-Apple isanda kuqalisa ngeziteshi ezifana ne-ESPN noma i-NPR, u-Swell aphinde akhipha kuyo.
Kanye nobuchwepheshe, iningi leqembu le-Swell lithuthela e-Apple. Ngemuva kokulanda uhlelo lokusebenza ku-App Store, kungenzeka ukuthi inguqulo ye-Android ebikuvivinyo lwe-beta ayisoze yakhululwa. Kuyathakazelisa futhi ukuthi i-Google, kanye nabanye abatshalizimali, baphinde batshala imali eSwell ngamaVentures ayo.
Ngokutholwa kwe-Swell, i-Apple iyaqhubeka nokuthenga izinkampani ukuze ithuthukise izinsizakalo zayo. I-Swell iyi-Pandora yama-podcasts, muva nje uthenge i-BookLamp yokuqala ingaphinde ichazwe ngokuthi i-Pandora yezincwadi futhi okokugcina kodwa kufanele kukhulunywe ngalokhu futhi ukutholwa okukhulu kweBeats, futhi ngenxa yayo, i-Apple ihlela ukuthuthukisa imikhiqizo yayo ekhona.
Kufanele ngiqhamuke nokuthile ngokushesha, njengoba kunokujaha ukuqalisa njengamanje