I-Apple izohlasela izikrini zama-movie. Amamuvi oqobo e-Apple TV+ azokhonjiswa kumathiyetha

Ngokwemibiko yakamuva, i-Apple ihlela ukukhongisa amanye amafilimu ayo ngenkonzo yokusakaza ye-Apple TV+ ezinkundleni zeshashalazi ngaphambi kokuwenza atholakale enkonzweni yayo. I-Apple kubikwa ukuthi isiqale izingxoxo zokuqala nabaqhubi bemidlalo yeshashalazi, futhi iphinde yaxoxisana nabaphathi bemboni yezokuzijabulisa mayelana nohlelo lokukhishwa kwama-movie alo.

Ngokusobala, lezi yizinyathelo ezithathwa yinkampani njengengxenye yemizamo yokuheha amagama omqondisi nabakhiqizi abadumile. Ukusakazwa okokuqala kumathiyetha nakho kungasiza ekudambiseni ukungezwani phakathi kwe-Apple nabaqhubi betiyetha. Lonke lolu daba lusingathwa nguZack Van Amburg kanye noJamie Erlicht, njengomeluleki u-Apple aqasha uGreg Foster, owayengumqondisi we-IMAX.

Phakathi kwezihloko u-Apple ahlele ukuzikhipha emidlalweni yeshashalazi ngethi On the Rocks, eqondiswe nguSofia Coppola, okuzodlala kuyo uRashida Jones. Kule filimu, uzodlala intokazi okuthe ngemuva kwekhefu ihlangana noyise ongajwayelekile (uBill Murray). Ifilimu kufanele ibonakale ezikrinini zesinema maphakathi nonyaka ozayo, ukukhonjiswa kokuqala kweminye yamafestivali akhethekile, njengalowo oseCannes, akukhishwa ngaphandle.

U-Apple usezingxoxweni zokukhulula i-documentary ethi The Elephant Queen, okulindeleke ukuthi ikhishwe ngasekupheleni kwalo nyaka. I-documentary ixoxa ngendlovu ehola umhlambi wayo e-Afrika yonkana. Le filimu kufanele iqale ukukhonjiswa ku-Apple TV+ kanye nokwethulwa ngokusemthethweni kwenkonzo ngoNovemba 1, kodwa izophinde iye nasemabhayisikobho.

Inhloso ye-Apple kulokhu akuyona imali etholwayo, kodwa kunalokho ukwakha igama lomkhiqizo wayo kulo mkhakha nokuheha abakhiqizi abadumile, abalingisi nabaqondisi ngomsebenzi wabo wesikhathi esizayo. Amafilimu akhiqizwa u-Apple azothola nethuba lokuwina i-Oscar nezinye izindondo ezihlonishwayo. I-Apple futhi ngokuqinisekile inethemba lokukhula okuthile kwababhalisile be-Apple TV+.

Umthombo: iPhoneHacks