Ondrej Holzman UMusa Tariq wayenguchwepheshe wezokuxhumana eBurberry naseNike, futhi manje useyengwe ezinhlwini zabo ngabakwa-Apple, okubonakala sengathi bashintsha indlela ababekalwa ngayo ezinkundleni zokuxhumana. U-Tariq uzobika ku-Angela Ahrendts, iNhloko Yezokuthengisa, futhi asebenze njengoMqondisi Wezokumaketha Kwedijithali. Ngakho-ke, kufanele ikakhulukazi axhumanise inkundla yezokuxhumana nezokudayisa.
Kungo-Ahrendts uTariq azi kahle. Basebevele basebenzelana eduze endlini yemfashini uBurberry, lapho bobabili bezama khona ukusebenzisa izinkundla zokuxhumana ngezindlela ezintsha zokukhangisa umkhiqizo futhi baphumelele kakhulu ekwenzeni lokho. Okuphawuleka kakhulu umkhankaso weTweetwalk oholwa nguTariq. UBurberry uthumele izithombe ku-Twitter zeqoqo lakamuva ngaphambi nje kokuthi kwethulwe amamodeli ku-catwalk, eqinisekisa ukunakwa okubalulekile ngaphambi, phakathi nangemuva kombukiso.
Ukusuka eBurberry, uTariq wathuthela kwaNike, lapho kuze kube sekupheleni kukaJulayi asebenze esikhundleni sokuba umqondisi omkhulu wezokuxhumana, ephatha ukubambisana nabasubathi kuwo wonke amapulatifomu emikhiqizo yakwaNike.
Ukuthuthela kwakho ku-Apple Tariq kuqinisekisiwe kuTwitter, lapho manje esenesikhundla esisha esigcwalisiwe. Yize inkampani yaseCalifornia yaziwa ngokumaketha kwayo ngempumelelo, isasilele emuva kwezinye emkhakheni wezokuxhumana. Ku-Facebook naku-Twitter, nakuba i-Apple igcina ama-akhawunti amaningana ahlobene, ngokwesibonelo, i-iTunes ne-App Store, kanye nabaphathi abaningana abaphezulu, abaholwa ngu-Tim Cook, banama-akhawunti womuntu siqu ku-Twitter, kodwa imizamo ebanzi yokuthuthukisa uhlobo lwanamuhla ayikho. ebonakalayo. UTariq, onamaphrojekthi amaningi aphumelele ngemuva kwakhe, angasebenza nakulokhu.
Unephutha esihlokweni esithi "Buberry".