UMikhal Marek Zonke izinkampani ezinkulu ezisebenza emkhakheni wokuthuthukiswa kobuchwepheshe besimanje zimemeza emhlabeni wonke imishwana enengqondo efana nokuthi "inqubekelaphambili", "ukusebenzelana" noma "ukubeka izinto obala". Kodwa-ke, iqiniso lingase lihluke futhi isimo esingaphakathi kwalezi zinkampani ngokuvamile singabi nobungane futhi singenandaba njengoba abaphathi bazo bezama ukwethula kwabezindaba. Njengesibonelo esiphathekayo, singacaphuna isitatimende sika-CEO wangaphambili wenkampani yakwa-Israel i-Anobit Technologies ogama lakhe lingu-Ariel Maislos. Uchaze isimo esishubile esikhona ikakhulukazi ngaphakathi kwe-Intel ne-Apple ngale ndlela elandelayo: "I-Intel igcwele abantu abadidekile, kodwa kwa-Apple bayakusukela ngempela!"
UMaislos usebenze e-Apple unyaka futhi ungumuntu ongazi ngempela okuthile ngomkhathi eCupertino. UMaislos weza ku-Apple ngasekupheleni kuka-2011, lapho inkampani ithenga inkampani yakhe i-Anobit ngamaRandi ayizigidi ezingu-390. Ngenyanga edlule, le ndoda yashiya uCupertino ngenxa yezizathu zomuntu siqu futhi kubikwa ukuthi yaqala iphrojekthi yayo. U-Ariel Maislos wayehlakaniphe kakhulu ngesikhathi sakhe e-Apple, kodwa manje akaseyena umsebenzi ngakho-ke usenethuba lokukhuluma ngokukhululekile ngezimo ezingaphakathi kwale nhlangano yezigidigidi zamadola.
Uchungechunge lwempumelelo
U-Airel Maislos ubelokhu enza ibhizinisi emkhakheni wezobuchwepheshe isikhathi eside futhi unomugqa ohloniphekile wemisebenzi ephumelela kakhulu ngemuva kwakhe. Iphrojekthi yakhe yokugcina, ebizwa ngokuthi i-Anobit Technologies, ibibhekene nezilawuli zememori ye-flash, futhi lokhu kuyisiqalo sesine sale ndoda. Umsebenzi wakhe wesibili, obizwa ngokuthi iPassave, waqalwa nguMaislos nabangane bakhe basembuthweni lapho bonke beneminyaka engamashumi amabili, futhi kwase kuyimpumelelo enkulu. Ngo-2006, lonke udaba lwathengwa yi-PMC-Sierra ngamadola ayizigidi ezingu-300. Esikhathini esiphakathi kwephrojekthi ye-Pasave ne-Anobit, i-Maislos iphinde yakha ubuchwepheshe obubizwa ngokuthi i-Pudding, eyayimayelana nokubeka izikhangiso kuwebhu.
Kepha isivumelwano no-Apple sazalwa kanjani? UMaislos uthi inkampani yakhe ibingafuni umuntu ozothenga iphrojekthi ye-Anobit, futhi ibingakaqedi umsebenzi kuyo. Ngenxa yempumelelo yangaphambilini, abasunguli benkampani babenemali eyanele, ngakho-ke umsebenzi owengeziwe kule phrojekthi awuzange ube sengozini nganoma iyiphi indlela. UMaislos nethimba lakhe bangaqhubeka nomsebenzi wabo ohlukene ngaphandle kokukhathazeka noma ukukhathazeka. Kodwa-ke, kuvela ukuthi i-Apple inentshisekelo kakhulu ku-Anobit. UMaislos uphawule ngokuthi inkampani yakhe ike yagcina ubudlelwano obusondelene kakhulu ne-Apple. Ngakho-ke ukuthengwa kwakamuva akubanga isikhathi eside ukufika futhi ngokwemvelo kwaba umphumela wemizamo yazo zombili izinkampani.
I-Apple ne-Intel
Ngo-2010, i-Intel yasekela iphrojekthi ye-Anobit ngomjovo wezezimali wesamba samadola ayizigidi ezingu-32, futhi uMaislos wabe esejwayelana nesiko lale nkampani. Ngokusho kwakhe, onjiniyela bakwa-Intel baklonyeliswa ngobuhlakani nangobuhlakani ekwenzeni imisebenzi yabo. E-Apple, isimo kuthiwa sihlukile. Wonke umuntu kufanele enze konke okusemandleni akhe ukugcina indawo yakhe futhi izimfuno zomphakathi zinkulu. Abaphathi be-Apple balindele ukuthi abasebenzi babo benze yonke indalo ibe yinhle. Kwa-Intel, kuthiwa akunjalo, futhi ngokuyisisekelo kwanele ukusebenza "ekuqaleni".
UMaislos ukholelwa ukuthi isizathu salokhu kucindezela okungavamile ngaphakathi kwe-Apple "ukufa komtholampilo" kwakudala kwenkampani ngo-1990. Phela, ngobusuku bangaphambi kokubuyela kukaSteve Jobs kunhloko yenkampani ngo-1997, u-Apple wayeseneminyaka emithathu. izinyanga zokuqothuka. Lokho okuhlangenwe nakho, ngokusho kukaMaislos, kusenethonya elibonakalayo endleleni i-Apple eyenza ngayo ibhizinisi.
Ngakolunye uhlangothi, akekho oseCupertino ongacabanga ngekusasa lapho u-Apple ehluleka khona. Ukuze uqinisekise ukuthi lokhu akwenzeki ngempela, abantu abanekhono ngokwedlulele kuphela abasebenza kwa-Apple. Yizona kanye izindinganiso eziqinile abaphathi be-Apple abazibekile ezenze i-Apple lapho ikhona namuhla. E-Cupertino, balandela imigomo yabo futhi u-Ariel Maislos uthi ukusebenza enkampanini enjalo bekuyinto enhle kakhulu.
