Vala isikhangiso

Eminyakeni yamuva nje, awukho umkhiqizo we-Apple osekukhulunywe ngawo mayelana nokufa kwawo kaningi njenge-iPod, noma wonke ama-iPod. Namuhla, abadlali bomculo abavele beyinganekwane, u-Apple akhulume nabo emhlabeni womculo njengabanye abambalwa ngaphambi kwawo, balahlekelwa ukuhlobana kwabo ngokushesha nangokushesha. Ubufakazi futhi ukuthengiswa okuhlala kwehla kwama-iPod. Kuwumkhuba ongenakunyakaziswa futhi ngisho ne-Apple ngeke ikuvimbe...

Njengokujwayelekile, singathatha okwengeziwe emiphumeleni yezezimali yekota edlule eyembulwe u-Apple ngenyanga edlule. Impela kwakungesona isikhathi esingaphumelelanga, njengoba ezinye izintatheli nabahlaziyi bezama ukubikezela. Phela, inzuzo ephezulu ye-15 emkhakheni wezinkampani emlandweni ayikwazi ukwehluleka, nakuba abaningi belinganisa i-Apple ngenye indlela.

Nokho, kubalulekile ukubheka imiphumela nhlangothi zombili. Ngokungeziwe ekuthengisweni okuqinile kwama-iPhones, kukhona nemikhiqizo, ngokuphambene nalokho, engenzi kahle. Sikhuluma ngokucacile ngama-iPod, aqhubeka nokuhlehla enkazimulweni yawo futhi abe yinto engathandeki kangako ku-Apple. Izidlali zomculo ze-Apple zithengisiwe kusukela okungenani ngo-2004, lapho i-iPod yakudala yesizukulwane sesine enomshini wokuchofoza oyisithonjana iqala ukungena emakethe.

Ngenkathi ama-iPhones eletha imali eningi esikhwameni se-Apple okwamanje (ngaphezu kwesigamu), ama-iPod awasafaki noma yini. Yebo, izingxenye ezimbili nezintathu kwezine zesigidi ezithengisiwe kwikota edlule zinethezekile i-Apple cishe ingxenye yesigidigidi samadola, kodwa lokho kuyisigamu kuphela salokho okwakuyikho ngonyaka odlule, futhi kumongo wayo yonke imali engenayo, ama-iPod amele iphesenti elilodwa nje. Ukwehla konyaka nonyaka kuyisisekelo, futhi ama-iPod ngeke esasindisa ngisho noKhisimusi, lapho ukuthengiswa kwe-iPod ngonyaka odlule ngesikhathi esiqinile ngokwesiko akuzange kukhuphuke ngaphezu kwesilinganiso okokuqala, kodwa ngokuphambene nalokho kwawela kakhulu kuwo.

I-Apple ithule ngempumelelo ngabadlali bayo bomculo unyaka nesigamu. Igcine ukwethula izizukulwane ezintsha ze-iPod touch ne-nano ngo-September 2012. Kusukela lapho, ishintshe ukugxila kwayo kwamanye amadivaysi, futhi izinombolo zokuthengisa zama-iPhones nama-iPads zifakazela ukuthi yenze kahle. Ukube i-iPhone bekuyinkampani ezimele yodwa, ibingahlasela izinkampani eziphezulu ezingamashumi amabili ezinokuthengiswa okuphezulu kakhulu ohlwini lwe-Fortune 500. Futhi yi-iPhone esusa amakhasimende angaba khona kuma-iPod ngokwezinga elingenakuphikwa. Ngaphandle kokuba iselula nokuxhumana nge-inthanethi, i-iPhone iphinde ibe yi-iPod - njengoba uSteve Jobs asho ngesikhathi yethulwa - futhi bayancipha abasebenzisi abafuna ukuba ne-iPod ephaketheni labo ngaphandle kwe-iPhone.

Ngakho-ke i-Apple ibhekene nombuzo obonakala uyinkimbinkimbi: kuthiwani ngama-iPod? Kodwa kubukeka sengathi bazoyixazulula kahle kakhulu eCupertino. Kunezimo ezintathu: ukwethula izinguqulo ezintsha nethemba lokuthengisa okuphezulu, ukusika yonke ingxenye ye-iPod ngokuhle, noma uvumele izizukulwane ezindala ziphile inqobo nje uma ziletha inzuzo, futhi kuphela lapho zingasasebenzi ngokuphelele, ziyeke ukuzithengisa. . Ngonyaka odlule nengxenye, i-Apple ibizilolongela ngokuphelele isimo sokugcina esishiwo, futhi kungenzeka kakhulu ukuthi, ngokusho kwayo, izohola impilo yama-iPod kuze kube sekupheleni.

Nakuba izenzo ze-Apple zivame ukuhluka kulokho ebesikulindele ezinkampanini ezinkulu, akulindelekile ukuthi i-Apple iziphikise futhi iqede umkhiqizo osawenza ube yimali ehloniphekile, ngisho noma kuyiphesenti elilodwa kuphela esimweni sayo yonke into. imali engenayo. Ngakho-ke, i-Apple ayinaso isizathu sokubhala i-epitaph kuma-iPod kusuka kuleli phuzu lokubuka. Nokho, ngesikhathi esifanayo, akuseyona into engokoqobo ukugwema ukuwa okuqinile ezindabeni. Okuwukuphela kwendlela yokumvimba kungaba ukwethula ama-iPod amasha, kodwa ingabe ukhona omunye onentshisekelo?

Kunzima ukucabanga isici esingabuyisela ama-iPod enkazimulweni yawo yangaphambili. Ngamafuphi, amadivayisi enhloso eyodwa awasekho "ngaphakathi", ama-smartphone namathebulethi manje angenza yonke into eyake yenziwa ama-iPod nokunye okuningi. Inzuzo enkulu ukuxhumana kweselula, okuzuze ukubaluleka okukhulu emhlabeni wanamuhla womculo. Izinsizakalo zokusakaza ezifana ne-Spotify, Pandora ne-Rdio zithola i-boom enkulu, enikeza noma yimuphi umculo kubasebenzisi nge-inthanethi ngemali encane noma enkulu, futhi i-iTunes nayo isiqala ukukhokhela lo mkhuba. Inhlanganisela eyake yaba namandla ngokwedlulele ye-iPod + iTunes ayisasebenzi, ngakho-ke ukuqanjwa kabusha okudingekayo kuma-iPod kuzofanela kube ukuxhumana kweselula nokuxhumeka ezinsizeni zokusakaza. Kodwa noma kunjalo, umbuzo usamile ukuthi ngabe ukhona yini osazoba nentshisekelo kumkhiqizo onjalo uma kunenqwaba yabanye ongashayela nabo, ubhale i-imeyili, udlale umdlalo, futhi ekugcineni ungabi nawo. ukuchitha lokho okuningi kakhulu kudivayisi.

Kubonakala sengathi i-Apple iyazi ukuthi ngeke isakwazi ukwenza okuningi ngama-iPod. Cishe iminyaka emibili yokuthula kuwubufakazi obucacile balokhu, futhi kungaba isimanga esikhulu uma sithola ama-iPod amasha kulo nyaka - lapho uTim Cook ekugcineni ezokwethula umkhiqizo walokho okubizwa ngokuthi "isigaba esisha". Ngempela, ngisho naleyo divayisi evela "esigabeni esisha" ingasebenzisana kahle nama-iPod, kodwa okwamanje yi-Apple kuphela eyazi ukuthi lokho kuzoba njalo yini. Iqiniso liwukuthi akubalulekile kakhulu. Ukuphela kwama-iPod kuseduze ngokungenakuvinjelwa. Amakhasimende awasawafuni, futhi lapho izigidi ezintathu zokugcina nawo zingawafuni, azohamba. Ngokuthula nangomuzwa womsebenzi owenziwe kahle. I-Apple inezinto eziningi ezinhle ezizothatha indawo yazo, okungenani ngokwenzuzo.

.