Tomas Chlebek Ingxenye enkulu yeSuper Bowl, okokugcina kweNational Football League, ingxenye yayo yokukhangisa. I-Apple ayizange ifake isandla endaweni yayo kulo nyaka, kodwa igama layo livele esikhangisweni, abalingisi baso abakhulu bekuyi-U2, (Product) RED kanye neBank of America. I-U2 yenze ukuthi bakwazi ukulanda ingoma yabo entsha mahhala ku-iTunes amahora angama-24 Ayibonakali futhi i-Bank of America ithembise ukunikela ngo-$1 (Umkhiqizo) I-RED Foundation kukho konke ukulanda.
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Isisekelo sasungulwa ngo-2006 nguBono (umculi ohamba phambili we-U2) kanye nesishoshovu u-Bobby Shriver njengendlela yokuthola imali yokulwa ne-HIV / AIDS e-Afrika. Kusukela lapho, i-Apple inikele ngaphezu kwalokho 65 million dollars. Ezinye izinkampani ezifana neNike, Starbucks, American Express neConverse nazo zimataniswa nalo mkhankaso. Sekukonke, uMkhiqizo (RED) usuvele usize ngenani elingaphezu kwezigidi ezingu-200 zamadola.
Kulokhu, izigidi ezi-3 ziqoqwe ngomcimbi we-Bank of America, isengezo esisha kubalingani bomkhankaso. Ukulandwa kwesigidi sokuqala kufinyelelwe phakathi nehora ngemva kokwethulwa kwesikhangiso.
Ukwakheka Ayibonakali into entsha yokuqala ye-albhamu ka-2009 ethi "No Line on The Horizon". Iyatholakala ukuze ilandwe lapha, kodwa akusenani mahhala, yonke imali etholwayo iya ku-Global Fund yokuLwa nomdlavuza.
