Philip Houska Kancane kancane isondela emgubhweni wesibili wokwethulwa kwe-Apple Watch, eyenzeka ngoSepthemba 9, 2014. U-Tim Cook, owabonisa isixuku esibukele ngqo esihlakaleni sakhe ngesikhathi senkulumo eyisihluthulelo, wethula i-Apple engxenyeni entsha, imikhiqizo egqokekayo. Bekunomsebenzi omningi ngemuva kokuthuthukiswa kwe-Watch, okuhlanganisa nezimpikiswano ezinkulu phakathi kwamaqembu ahlukahlukene akwa-Apple. Unjiniyela onolwazi u-Bob Messerschmidt, ongemuva kwesinye sezici ezibaluleke kakhulu ze-Apple Watch yamanje, ukhulume ngalokho.
Akakhulunyelwa kakhulu (njengabaningi bonjiniyela abasezikhundleni eziphansi bakwa-Apple), kodwa u-Messerschmidt ufanelwe yikhredithi yakhe. Unjiniyela owajoyina i-Apple ngo-2010 futhi wayishiya inkampani ngemuva kweminyaka emithathu (wasungula eyakhe inkampani Cor), ingemuva kwenzwa yokhiye wokushaya kwenhliziyo, okuyingxenye ebalulekile yakho konke ukuzizwisa kokubuka. Kwaqala ngalesi sihloko inhlolokhono fast Company.
Ekuqaleni, u-Messerschmidt waveza ukuthi wasebenza njengomakhi ophethe ucwaningo ngobuchwepheshe obuhlukahlukene obungase bufakwe i-Apple Watch. Ekanye nozakwabo, wayevame ukuqhamuka nombono wokuqala, owabuye wathuthukiswa abanye onjiniyela abakhethekile. “Sathi sicabanga ukuthi izosebenza, base bezama ukuyakha,” kukhumbula u-Messerschmidt. Imicabango yokuqala mayelana newashi igxile kakhulu olwazini lomsebenzisi, obekumele luphelele.
[su_pullquote align="right"]Bekungelula ukulenza lisebenze.[/su_pullquote]
Yingakho futhi u-Messerschmidt ahlangabezane nezingqinamba eziningi lapho ethuthukisa izinzwa zokushaya kwenhliziyo. Okokuqala wawaklama ukuthi abekwe phansi kwebhande ukuze athintane kangcono (eseduze) nesandla. Kodwa-ke, wagijimela kulesi siphakamiso emnyangweni wokuklama izimboni, owawuqondiswa esikhundleni esiphezulu nguJony Ive. “Bekungelula, uma kubhekwa izidingo zomklamo, ukuwenza usebenze. Lokho bekukhethekile ngakho konke,” kuvuma u-Messerschmidt.
Isiphakamiso esinezinzwa ebhande sanqatshwa ngoba asizange sihlangabezane nomklamo wamanje noma izitayela zefashini futhi, ngaphezu kwalokho, ukukhiqizwa kwamabhande ashintshwayo kwakuhlelwe, ngakho inzwa ebekwe ngale ndlela ayizange ibe nengqondo. Ngemuva kokuthi u-Messerschmidt kanye nethimba lakhe balethe isiphakamiso senombolo yesibili etafuleni, esaxoxa ngokubeka izinzwa phezu kwamateyipu, bethi kuzodingeka ukuthi kuqine kakhulu ukuze kuvunyelwe ukutholwa kwedatha okunembile, baphinde bahlangana nokuphikiswa.
“Cha, abantu abawagqoki amawashi kanjalo. Bawagqoka ngokukhululeka kakhulu ezihlakaleni,” ezwe ngabaklami kwesinye isiphakamiso. Ngakho u-Messerschmidt kwadingeka abuyele endaweni yakhe yokusebenzela futhi acabange ngesinye isixazululo. “Bekumele senze abakushoyo. Kwadingeka sibalalele. Yibo abasondelene kakhulu nabasebenzisi futhi bagxile ekunethezekeni kwabasebenzisi, ”kwengeza u-Messerschmidt, ethi uyaziqhenya ngalokho yena nethimba abagcine bekudalile. Ngokungafani nomncintiswano-usho uFitbit, okwamanje obhekene namacala ngezinzwa ezinganembile-izinzwa eziku-Watch ngokuvamile zibhekwa njengezinembe kakhulu, esho.
Ngaphandle kokubambisana phakathi kwamaqembu ahlukene ngaphakathi kwe-Apple, u-Messerschmidt uphinde wakhuluma ngoSteve Jobs, owabhekana nakho ngesikhathi sakhe esifushane e-Apple. Ngokusho kwakhe, abasebenzi abaningi babengaqondi isiko lenkampani ethile kanye nezimo zengqondo nezimo zengqondo ezikhuthazwa yiMisebenzi.
“Abanye abantu bebecabanga ukuthi uma unohlelo lwentuthuko kukhona izinto eziyinkulungwane ezahlukene okumele zixazululwe kumele zonke zibhekwe ngendlela efanayo. Kodwa lokhu kuwukungaqondi ngokuphelele indlela yeMisebenzi. Bonke abalingani. Konke kufanele kube ngendlela efanele, kodwa kunezinto ezibaluleke kakhulu kunezinye, futhi ezidonsela ekuhlangenwe nakho komsebenzisi nokuklama," kuchaza u-Messerschmidt, okuthiwa ufunde ukwenqaba kweMisebenzi. "Uma umkhiqizo wawungamangalisa ngempela, awuzange udlule Imisebenzi."
Ngokusho kukaMesserschmidt, i-Apple ayiyona indawo efanayo namuhla njengoba yayinjalo ngenkathi uSteve Jobs eyi-CEO. Kodwa-ke, unjiniyela onolwazi ubengaqondile noma iyiphi indlela embi, kodwa ngokuyinhloko wayechaza isimo sokuthi inkampani yaseCalifornian yabhekana kanjani nokuhamba komphathi wayo oyisakhiwo sodumo. "Kube nemizamo yokuhlanganisa ukuthi yini eyenza i-Apple Apple," kusho u-Messerschmidt, kodwa ngokusho kwakhe, into efana naleyo - ukuzama ukudlulisa nokufaka indlela yeMisebenzi kwabanye abantu - akuzange kube nengqondo.
“Ufuna ukucabanga ukuthi ungaqeqesha abantu ukuba bacabange kanjalo, kodwa angicabangi ukuthi yilokho abanakho nhlobo. Lokho akukwazi ukufundiswa,” kwengeza u-Messerschmidt.
Inhlolokhono ephelele iyatholakala kuwebhu fast Company (ngesiNgisi).
