UFiliphu Novotny Emasontweni asanda kwedlula, ibhendi ye-U2 ibilokhu kukhulunywa ngayo kaningi kanye nenkampani i-Apple. Sikwazile ukuxhuma lezi zinhlangano ezimbili okokuqala ngqa eminyakeni eminingi edlule ngenxa yohlelo olukhethekile olumnyama nokubomvu lwesidlali se-iPod. Muva nje, sibonga ukusebenza kwebhendi kwethulwa i-iPhone 6 kanye ne-albhamu entsha Songs of Innocence, okungenzeka nawe uyikho bathola ocingweni lwakho (yize wena babengafuni). U-frontman we-U2 u-Bono manje usekhulume mayelana nokuxhumana ne-Apple ku interview esiteshini sase-Ireland i-2FM.
Intatheli yase-Ireland u-Dave Fanning, ngemuva kwemibuzo yokuqala mayelana ne-albhamu ngokwayo, yaba nesithakazelo ekugxekweni u-U2 no-Apple ababhekane nakho ngenxa yendlela engakhethi yokunikela nge-albhamu. U-Bono, naye, wathembela ngokungakhethi ekuhlukunyezweni okuvela kuma-blogger:
Abantu abafanayo ababhala ezindongeni zangasese ngesikhathi sisebancane base-blogosphere namuhla. Amabhulogi anele ukukwenza udumale embusweni wentando yeningi (uhleko). Kodwa cha, mabasho abakufunayo. Kungani kungenjalo? Basakaza inzondo, sisakaza uthando. Asisoze savuma.
UBono uphinde wachaza ukuthi kungani enqume ukusebenzisana ne-Apple. Ngokusho kwakhe, inhloso yawo wonke umcimbi wukunikeza i-albhamu kubantu abaningi. Ngokombono wakhe, iqembu lakhe kanye nenkampani yaseCalifornian baphumelele kulokhu. Izingoma ze-Innocence sezivele zilandwe ngabasebenzisi abayizigidi ezingu-77, okubangele nokwehla kwe-rocket ekuthengisweni kwamanye ama-albhamu. Isibonelo ukukhetha Singles inyukele kwabayishumi abahamba phambili emazweni angu-10 ahlukene emhlabeni jikelele.
Abantu abebengajwayele ukuvezwa ngomculo wethu banethuba lokuzwa ngale ndlela. Uma bekufaka enhliziyweni, asazi. Asazi noma izingoma zethu zizobe zibalulekile yini kubona ngisho nangesonto. Kodwa basenayo leyo nketho, okuyinto ethakazelisa ngempela ibhendi osekunesikhathi eside ikhona.
Ingxoxo ayizange nje ihlale ezihlokweni zamanje ze-U2, uBono uphinde washo ngezinhlelo zakhe zekusasa. Kanye no-Apple, angathanda ukwethula ifomethi entsha ethi ayifane nephrojekthi ye-iTunes LP engaphumeleli ngokuphelele.
Kungani ngingakwazi ukusebenzisa ifoni yami noma i-iPad ukuze ngiduke emhlabeni odalwe abaculi abasebenzisa izithombe? Uma silalela u-Miles Davis, kungani singakwazi ukubuka izithombe zika-Herman Leonard? Noma thola ngokuchofoza okukodwa ukuthi wayekusiphi isimo ngesikhathi eqamba ingoma? Kuthiwani ngamazwi, kungani singakwazi ukufunda amazwi kaBob Dylan ngenkathi silalele umculo wakhe?
Kuthiwa uBono usexoxile noSteve Jobs ngalo mbono:
Eminyakeni emihlanu edlule, uSteve wayesemzini wami eFrance, futhi ngathi kuye, "Umuntu onendaba nokuklama angakwazi kanjani ukuklama kakhulu kunoma ubani emhlabeni ukuvumela i-iTunes ibukeke njengespredishithi se-Excel?"
Futhi ukusabela kukaSteve Jobs?
Wayengajabule. Futhi yingakho engithembise ukuthi sizosebenzisana kulokhu, osekuneminyaka sikwenza nabantu bakwa-Apple. Yize ibingakalungeli i-Songs of Innocence, kodwa Izingoma zokuzizwisa kuzoba njalo. Futhi kuyajabulisa ngempela. Lena ifomethi entsha; usazokwazi ukulanda i-mp3 noma uyintshontshe ndawana thize, kodwa ngeke kube isipiliyoni esigcwele. Kuzofana nokuhamba emigwaqweni yaseDublin ngeminyaka yama-70s ne-albhamu esandleni Iminwe enamathelayo ngabakwaRolling Stones; i-vinyl kuphela ngaphandle kwekhava ye-Andy Warhol. Nawe uzizwe sengathi awunayo yonke into.
U-frontman we-U2 ngokungangabazeki angajabula ngesihloko futhi asichaze kafushane kakhulu. Noma kunjalo, iphrojekthi yakhe yokubambisana ne-Apple isazwakala njenge-iTunes LP ehlulekile, okuthi, naphezu kwesithakazelo esikhulu sikaSteve Jobs ngokwakhe, yehlulekile ukuheha amakhasimende anele.
Nokho, uBono uyanezela, “I-Apple inama-akhawunti e-iTunes ayizigidi ezingu-885 njengamanje. Futhi sizobasiza ukuthi bafinyelele ebhiliyoni. ” Ngaphezu kokuthi umculi wase-Ireland uveze izinombolo i-Apple engakazivezi, kuyajabulisa futhi ukuthi ukubambisana phakathi kwalezi zinhlangano zombili kuzoqhubeka. Futhi hhayi kuphela ngephrojekthi yoMkhiqizo RED, uhlobo olusekela ngezimali ukulwa nengculazi.
Phela, ekupheleni kwenhlolokhono, u-Bono ngokwakhe wavuma ukuthi ukusebenzisana kwakhe ne-Apple akugcini nje ngokunikeza usizo. Umkhiqizi we-iPhone - ngaphezu kwanoma iyiphi inkampani yezobuchwepheshe - wenza isiqiniseko sokuthi abaculi bayakhokhelwa ngomsebenzi wabo.
Akukho ngokumelene Bono, kodwa futhi iTunes ver. 1 ngaphansi kwe-MacOS 9 ayingikhumbuzi ngisho nokude isipredishithi sakamuva se-Excel noma isipredishithi sokuqala se-3D-Calc noma i-Lotus 1-2-3 evela ku-Atari ST kusukela ngeminyaka yamashumi ayisishiyagalombili.
I-Lotus 1-2-3 ku-DOS yayifana nezinye izinhlelo zangaleso sikhathi (ngangisebenzisa i-PC Shell kakhulu), yayimangalisa. Ayelawulwa ngokumangalisayo ngezinhlamvu kukhibhodi, kungekho Ctrl noma Alt futhi agijima ngokushesha kakhulu... :-)