Libor Kubín UJay Elliot, owayeyiphini likamongameli omkhulu wakwa-Apple wabhala incwadi ethi The Steve Jobs Journey. I-Jablíčkár ikulethela isampula yokuqala efushanisiwe.
1. Intshiseko YOMKHIQIZO
Phakathi neminyaka eyishumi ngise-IBM, ngajwayelana ngokuseduze nososayensi abaningi abahlakaniphile be-PhD abenza umsebenzi oncomekayo kodwa nokho bakhungatheka ngenxa yokuthi kuncane kakhulu okokufaka kwabo okwamukelwa futhi kwenziwa umkhiqizo. Ngisho ngisePARC ngangizwa iphunga elibi lokukhungatheka. Ngakho-ke angimangalanga ukuzwa ukuthi inkampani inenani lenzuzo elingamaphesenti angamashumi amabili nanhlanu, elingelinye eliphezulu kakhulu embonini.
Lapho ngiqala ukusebenza kwa-Apple, umthombo oyinhloko wentshiseko yomsebenzi kwakuyiqembu lentuthuko elalisebenza kulokho okwakuzoba umkhiqizo ophumelelayo, ikhompuyutha kaLisa yesikhathi esizayo. Bekufanele kube wukusuka ngokuphelele kubuchwepheshe be-Apple II futhi kuyise inkampani endaweni entsha ngenkathi isebenzisa ezinye zezinto ezintsha ezabonwa onjiniyela bakwa-Apple e-PARC. USteve wangitshela ukuthi uLisa wayezoba isenzo sokuphayona "esizofaka umgodi endaweni yonke". Uma othile esho into enjalo, awukwazi ukuzibamba kodwa uzizwe unenhlonipho engcwele. Isitatimende sikaSteve saba ugqozi kimi kusukela ngaleso sikhathi, isikhumbuzo sokuthi ngeke ubenze abantu abakusebenzelayo bashise nomdlandla ngaphandle kokuthi uzishise ngokwakho...futhi ubazise bonke.
Ukukhula kukaLisa kwase kuqhubeke iminyaka emibili, kodwa lokho kwakungabalulekile. Ubuchwepheshe uSteve abubona e-PARC babuzoshintsha umhlaba, futhi umsebenzi we-Lisa kwadingeka uvumelane nendlela entsha yokucabanga. USteve uzame ukwenza iqembu likaLisa lijabule ngalokho akubona ePARC. “Kufanele ushintshe indlela,” wayelokhu ephikelela ngenkani. Onjiniyela bakaLisa nabahleli bezinhlelo babekhulekela uWoz futhi babengafuni uSteve abaqondise kabusha.
Ngaleso sikhathi, i-Apple yayifana nomkhumbi olima amanzi ngesivinini esigcwele abantu abaningi ebhulohweni kodwa kungekho buholi bangempela. Yize inkampani yayingakafiki iminyaka emine ubudala, yayijabulela imali yokuthengisa yonyaka elinganiselwa ezigidini ezingama-US $300. USteve, ongumsunguli wale nkampani, wayengasenalo ithonya njengasekuqaleni, lapho kwase kunama-Steve amabili kuphela, i-Woz idonsela ezobuchwepheshe kanye no-SJ enakekela yonke into. I-CEO yahamba, umtshali-zimali omkhulu uMike Markkula wasebenza njenge-CEO yesikhashana, kwathi uMichael Scott ("Scotty") waba ngumongameli. Bobabili babengaphezu kwamandla, kodwa bengenayo into edingekayo ukuqhuba inkampani yezobuchwepheshe ekhulayo. Ngikholwa ukuthi uMike, umnikazi wamasheya wesibili ngobukhulu, ubenentshisekelo enkulu yokushiya inkampani kunezinkinga zansuku zonke zenkampani yezobuchwepheshe ekhula ngokushesha. Laba ababili abathatha izinqumo abafuni ukulibazisa ukwethulwa kukaLisa, nokuyinto eyayizobangelwa yizinguquko zikaSteve. Iphrojekthi yayisivele ingemuva kwesheduli, futhi umbono wokuthi umsebenzi osuphelile kufanele ulahlwe futhi kuqalwe indlela entsha wawungamukeleki kubo.
Ukuze aphoqelele izimfuno zakhe eqenjini elalisebenza kuLisa namadoda aphethe inkampani, uSteve walungiselela icebo engqondweni yakhe. Uthola isikhundla sokuba iPhini Likamongameli Wokuthuthukiswa Komkhiqizo Omusha, okumenza umkhuzi oyinhloko wethimba lika-Lisa, onamandla okuyalela ukushintshwa kwendlela abona ngayo.
Kodwa-ke, uMarkkula noScott bashintsha ishadi lenhlangano banikeza uSteve isikhundla esisemthethweni sokuba ngusihlalo webhodi, echaza ukuthi lokhu kuzomenza abe phambili kule nkampani ku-IPO ezayo ye-Apple. Baphikisa ngokuthi ukuba nengane eneminyaka engu-25 enothando njengomkhulumeli kuzosiza i-Apple inyuse intengo yezabelo zayo futhi ithole ingcebo eyengeziwe.
Wayehlupheka ngempela uSteve. Wayengajabule ngokuthi uScotty wayemthungele ishede ngaphandle kokumazisa noma ukubonisana naye - kwakuyinkampani yakhe phela! Wayenengekile ngenxa yokungakwazi ukuhileleka ngokuqondile emsebenzini kaLisa. Eqinisweni, kwamthukuthelisa kakhulu.
Uhambo lwasho okukhulu nakakhulu. Inhloko entsha yeqembu likaLisa, uJohn Couch, ucele uSteve ukuba ayeke ukuvakashela onjiniyela bakhe futhi abaphazamise. Bekumele ame eceleni abayeke.
USteve Jobs akakaze ezwe igama elithi "cha" futhi wayeyisithulu ukuthi "ngeke sikwazi" noma "akumele".
Wenzani uma unomkhiqizo oguquguqukayo engqondweni kodwa inkampani yakho ingabonisi intshisekelo kuwo? Ngibonile ukuthi uSteve ugxile ngokuphelele ezimeni ezinjalo. Akazange enze okwengane ephucwa ithoyizi, wakhuza wathatha izinqumo.
Wayengakaze abe nomuntu enkampanini yakhe ukuthi, "Hambisa izandla!" Ngakolunye uhlangothi, emihlanganweni yebhodi uSteve angiyisa kuyo, ngabona ukuthi angakwazi ukuqhuba izikhathi ezinjalo ngokukhalipha njengosihlalo kunama-CEO amadala, ahlakaniphe kakhulu, kanye nama-CEO anolwazi kakhulu ahlezi etafuleni. Wayenemininingwane eminingi yakamuva mayelana nesimo sezimali sika-Apple—inzuzo, ukungena kwemali, ukuthengiswa kwe-Apple II ezingxenyeni ezihlukahlukene zezimakethe nezindawo zokuthengisa—kanye nenqwaba yeminye imininingwane yebhizinisi. Namuhla, wonke umuntu ucabanga ngaye njengochwepheshe omangalisayo, umdali womkhiqizo oyingqayizivele, kodwa ungumuntu omkhulu kakhulu, futhi ubelokhu kusukela ekuqaleni.
Noma kunjalo, bamphuca ithuba lokuzibonakalisa njengomuntu onobuchopho obukhanyayo nomqambi wemikhiqizo emisha. USteve wayenombono ocacile wekusasa le-computing ekhanda lakhe, kodwa wayengenandawo yokuya nakho. Umnyango weqembu likaLisa wabhaklaza ebusweni bakhe wahluthulela.
Yini manje?
Kwakuyisikhathi lapho i-Apple yayigcwele ukheshi, izigidi zamaRandi ebhange ngenxa yokuthengisa okukhulayo kwe-Apple II. Imali esele isilungile ikhuthaze ukwakhiwa kwemiklamo emincane emisha kuyo yonke inkampani. Noma yimuphi umphakathi uyazuza esimweni esinjalo sengqondo, ngisho nalowo onesiqubulo sakhe siwukuzama ukwakha izwe elisha elinesibindi ngokusungula into entsha ngokuphelele, into engakaze ibe khona ngaphambili.
Kusukela ngesonto lami lokuqala e-Apple, ngangikwazi ukuzwa uthando nokushayela okunikeza wonke umuntu amandla. Ngibone ngeso lengqondo onjiniyela ababili behlangana ephasishi, omunye wabo echaza umbono abedlala nawo, nozakwabo esho into efana nale, "Kuhle lokho, kufanele wenze okuthile ngakho." ubiza iqembu futhi achithe izinyanga ethuthukisa umbono wakhe. Bengingangabazi ukubheja ukuthi lokhu kwakwenzeka emphakathini wonke ngaleso sikhathi. Iningi lamaphrojekthi alihambanga ndawo futhi alizange lilethe inzuzo, amanye akopisha lokho elinye iqembu elalivele lisebenza kukho. Kodwa lokho akubanga nandaba, imibono eminingi yaphumelela futhi yaletha umphumela obalulekile. Inkampani yayigcwele imali futhi igcwele imibono yokudala.
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ukuqala kabusha kwe-isacson akwanele? Ucabanga ukuthi lokhu kuzokufanelekela ukunakwa?
UWalter Isaacson ugxile kakhulu kubuntu beMisebenzi, uJay Elliot ubhala ngabaphathi benkampani. Incwadi ngayinye ihluke kancane - kokubili ngesitayela nokuqukethwe, kodwa ngeke ngichithe noma iyiphi yazo.
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