Libor Kubín Kusampula elilandelayo lencwadi ethi The Journey of Steve Jobs kaJay Elliot, uzofunda ukuthi ukukhangisa kudlale yiphi indima ku-Apple.
1. ISIVULI SOMNYANGO
zokuphawula
USteve Jobs noSteve Wozniak basungula i-Apple kusiko elikhulu laseSilicon Valley elishiwo ngabasunguli be-HP uBill Hewlett noDave Packard, isiko lamadoda amabili egaraji.
Ingxenye yomlando weSilicon Valley ukuthi ngolunye usuku phakathi naleso sikhathi sakuqala segaraji, uSteve Jobs wabona isikhangiso se-Intel esinezithombe zezinto wonke umuntu angase ahlobane nazo, izinto ezifana nama-hamburger nama-chips. Ukungabikho kwamagama obuchwepheshe nezimpawu kwakumangalisa. USteve wamthakasela kakhulu le ndlela waze wanquma ukuthola ukuthi ubani umbhali walesi sikhangiso. Wayefuna le wizadi yakhe isimangaliso esifanayo kumkhiqizo we-Apple ngoba "yayisandiza kahle ngaphansi kwe-radar."
USteve wafonela u-Intel wabuza ukuthi ngubani ophethe ezokukhangisa kanye nobudlelwano bamakhasimende. Uthole ukuthi ungqondongqondo ngemuva kwalesi sikhangiso yindoda egama layo linguRegis McKenna. Ufonele unobhala kaMcKenna ukuthi ahlangane naye, kodwa wenqaba. Nokho akazange ayeke ukufona, efona izikhathi ezine ngosuku. Unobhala wagcina ecele umphathi wakhe ukuba avume ukuba nomhlangano, wagcina emxoshile uSteve.
USteve noWoz babonakale ehhovisi likaMcKenna bezokwethula inkulumo yabo. UMcKenna wabalalela ngenhlonipho futhi wabatshela ukuthi akanandaba. USteve akazange anyakaze. Ubelokhu etshela uMcKenna ukuthi i-Apple izoba muhle kangakanani—yonke intshi njenge-Intel. UMcKenna wayenesizotha kakhulu ukuvuma ukuthi axoshwe, ngakho ukuphikelela kukaSteve ekugcineni kwaba nemiphumela emihle. UMcKenna uthathe i-Apple njengeklayenti lakhe.
Indaba emnandi. Nakuba kukhulunywa ngakho ezincwadini eziningi, akuzange kwenzeke.
URegis uthi waqala ukusebenza ngesikhathi lapho izikhangiso ze-tech ziveza imininingwane yezobuchwepheshe yemikhiqizo. Lapho ethola i-Intel njengeklayenti, wakwazi ukuthola imvume yabo yokukhiqiza izikhangiso "ezinemibala futhi ejabulisayo". Kube yinhlanhla ukuqasha "umqondisi oqanjiwe ovela embonini yabathengi owayengakwazi ukuhlukanisa phakathi kwama-microchips nama-chips amazambane" futhi ngaleyo ndlela akhiqize izikhangiso ezidonsa amehlo. Kodwa bekungelula ngaso sonke isikhathi ku-Regis ukukholisa amakhasimende ukuthi awavumele. "Kuthathe kanzima ukukholisa u-Andy Grove nabanye e-Intel."
Yilolo hlobo lobuciko uSteve Jobs abelufuna. Emhlanganweni wokuqala, u-Woz wabonisa u-Regis incwajana njengesisekelo sesikhangiso. Babegcwele ulimi lobuchwepheshe futhi uWoz "wayemanqikanqika ukuthi kube khona umuntu ozibhalayo". URegis uthe akakwazi ukubasebenzela.
Kuleli qophelo, kwaqhamuka uSteve ojwayelekile - wayazi into ayifunayo futhi akazange adikibale. Ngemva kokwenqaba kokuqala, wafona futhi wahlela omunye umhlangano, kulokhu engamtshelanga uWoz ngakho. Emhlanganweni wabo wesibili bendawonye, uRegis waba nombono ohlukile ngoSteve. Kusukela lapho, usekhulume ngaye izikhathi eziningi eminyakeni edlule: “Bengivame ukusho ukuthi ababoni beqiniso engihlangane nabo eSilicon Valley nguBob Noyce (we-Intel) noSteve Jobs. Imisebenzi iyamncoma kakhulu uWoz njengengcweti kwezobuchwepheshe, kodwa kwaba yiMisebenzi eyazuza ukwethenjwa ngabatshalizimali, yakha njalo umbono we-Apple, futhi yaqondisa inkampani ekugcwalisekeni kwayo.”
USteve uthathe emhlanganweni wesibili inkontileka neRegis yokwamukela i-Apple njengeklayenti. “USteve ubelokhu ephikelela futhi namanje uma kuziwa ekuzuzeni okuthile. Kwesinye isikhathi bekuba nzima ukuthi ngishiye umhlangano naye,” kusho uRegis.
(Inothi eseceleni: Ukuqinisa ezezimali zakwa-Apple, uRegis uncome ukuthi uSteve akhulume nonxiwankulu uDon Valentine, owayengumsunguli kanye nozakwethu eSequoia Capital. labo bahlubuki esizweni?'" Nokho, uSteve wamkholisa. Nakuba u-Valentine ayengafuni ukutshala izimali "kulabo abahlubukayo", wadlulisela kuMike Markkul, owasiza ekuqaleni i-Apple ngokutshalwa kwezimali kwakhe, okwamenza walingana. Uzakwethu wabo bobabili abakwaSteves
Ngokubona kwami, isiqephu esimayelana noSteve efuna uRegis bese emkholisa ukuthi athathe i-Apple njengeklayenti sinesici esisodwa esibalulekile. Kuyiqiniso ukuthi uSteve, esemncane kakhulu futhi enolwazi oluncane kakhulu ngaleso sikhathi kunawe, mfundi, mhlawumbe, ngandlela-thile waqonda ukubaluleka kokubaluleka kokubeka uphawu, ukwakha uphawu. Ekukhuleni kwakhe, uSteve wayengenazo iziqu zasekolishi noma zebhizinisi futhi engenamphathi noma isikhulu kwezamabhizinisi angafunda kuso. Kodwa ngandlela thize waqonda kwasekuqaleni ukuthi i-Apple yayingathola impumelelo enkulu kuphela uma yaziwa njengomkhiqizo.
Abantu abaningi engiye ngahlangana nabo abakasiqondi lesi simiso esibalulekile.
USteve kanye nobuciko bokwenza uphawu
Ukukhetha i-ejensi yokukhangisa ezosebenzisana ne-Regis ukwethula i-Apple njengophawu, igama elalizoba igama lasekhaya, kwakungewona umsebenzi onzima. I-Chiat/Day ikhona kusukela ngo-1968 futhi ikhiqize izimakethe ezikhangayo ezibonwe yiwo wonke umuntu. Intatheli uChristy Marshall wayichaza kahle le nhlangano ngala mazwi: “Indawo lapho impumelelo izala khona ukuzikhukhumeza, lapho intshiseko igxile ekushisekeleni ngokweqile nalapho umfutho ubonakala ngokusolisayo njengokungathi unesifo sezinzwa. Kuphinde kube ithambo entanyeni kaMadison Avenue, ehlekisa ngokusungulwa kwayo, evame ukuhlekisa izikhangiso njengokungaphenduleki nokungaphumeleli—bese iyazikopisha.” (Isikhungo esakhiqiza isikhangiso sika-Apple sika-"1984" saphinde saba yiChiat/Day, futhi amazwi entatheli aphakamisa ukuthi kungani uSteve. wamkhetha.)
Kunoma ubani oke adinge ukukhangisa okuhlakaniphile, okusha futhi onesibindi sokukhuluma ngokukhululekile, amazwi entatheli awuhlu olungajwayelekile kodwa oluhehayo lwalokho okufanele ukubheke.
Indoda eyasungula u-"1984", uchwepheshe kwezokukhangisa u-Lee Clow (manje oyinhloko yenhlangano yokukhangisa yomhlaba wonke i-TBWA), unemibono yakhe mayelana nokukhulisa nokweseka abantu abanobuhlakani. Uthi "bangama-50% ego kanye namaphesenti angu-50 wokungavikeleki. Kufanele batshelwe ngaso sonke isikhathi ukuthi balungile futhi bayathandwa”.
Lapho uSteve ethola umuntu noma inkampani ehlangabezana nezimfuneko zakhe eziqondile, uba qotho ngokuthembekile kubo. U-Lee Clow uchaza ukuthi kuvamile ukuthi izinkampani ezinkulu ziguqule ama-ejensi wezikhangiso kungazelelwe, ngisho nangemva kweminyaka eminingi yemikhankaso eyimpumelelo. Kodwa uSteve uthi isimo besihluke kakhulu kwa-Apple. "Kwakuyindaba yomuntu siqu kusukela ekuqaleni". Isimo sengqondo sika-Apple besilokhu sithi: “Uma siphumelela, uyaphumelela... Uma senza kahle, uzokwenza kahle. Uzolahlekelwa yinzuzo kuphela uma siqothuka.''
Indlela kaSteve Jobs kubaklami namaqembu okudala, njengoba uClow ayichaza, yayingeyokwethembeka kusukela ekuqaleni bese iminyaka. UClow ubiza lokhu kwethembeka "indlela yokuhlonishwa ngemibono kanye negalelo lakho."
USteve ubonise umuzwa wakhe wokwethembeka ochazwe nguClow ngokuphathelene nenkampani yakwaChiat/Day. Lapho eshiya i-Apple ukuze athole i-NeXT, abaphathi be-Apple banqabe ngokushesha i-ejensi yokukhangisa uSteve ayeyikhethile ngaphambilini. Lapho uSteve ebuyela e-Apple ngemva kweminyaka eyishumi, esinye sezenzo zakhe zokuqala kwaba ukuphinde ahlanganyele ne-Chiat/Day. Amagama nobuso kuye kwashintsha phakathi neminyaka, kodwa ubuciko buhlala, futhi uSteve usenenhlonipho eqotho ngemibono neminikelo yabasebenzi.
Ubuso bomphakathi
Bambalwa abantu abake bakwazi ukuba ngubuso obujwayelekile bowesifazane noma owesilisa kusukela kumakhava omagazini, izihloko zamaphephandaba kanye nezindaba zethelevishini. Yebo, abantu abaningi abaye baphumelela ngosopolitiki, abasubathi, abadlali noma abaculi. Akekho ebhizinisini ongalindela ukuba yilolu hlobo losaziwayo olwenzeka kuSteve ngaphandle kokuzama.
Njengoba i-Apple iphumelela, u-Jay Chiat, inhloko ye-Chiat/Day, usize inqubo eyayivele isebenza yodwa. Weseka uSteve “njengobuso” be-Apple nemikhiqizo yayo, njengoba nje u-Lee Iacocca aye waba ngesikhathi sezinguquko e-Chrysler. Kusukela ezinsukwini zokuqala zenkampani, uSteve - ohlakaniphile, oyinkimbinkimbi, ophikisanayo - wayenguSteve ubuso I-apula.
Ezinsukwini zakuqala, lapho iMac yayingathengisi kahle, ngatshela uSteve ukuthi inkampani kufanele yenze naye izikhangiso ngekhamera, njengoba u-Lee Iacocca ayeyenzele uChrysler ngempumelelo. Phela, uSteve uvele emakhasini angaphambili izikhathi eziningi kangangokuthi abantu bambona kalula kuno-Lee ezikhangisweni zakuqala ze-Chrysler. USteve ubewuthakasela lo mbono, kodwa abaphathi be-Apple abanqume isabelo sesikhangiso abavumanga.
Kuyacaca ukuthi amakhompyutha e-Mac okuqala ayenobuthakathaka, avamile emikhiqizweni eminingi. (Cabanga nje isizukulwane sokuqala cishe sayo yonke into evela ku-Microsoft.) Nokho, ukusebenziseka kalula kwasibekela kancane inkumbulo elinganiselwe ye-Mac kanye nokuqapha okumnyama nokumhlophe. Inani elibalulekile labalandeli be-Apple abathembekile nezinhlobo zobuciko kwezokungcebeleka, ukukhangisa kanye nebhizinisi lokuklama linikeze idivayisi ukuthengisa okuphumelelayo kusukela ekuqaleni. I-Mac yabe isidalula yonke into eshicilelwe kwideskithophu phakathi kwabasafufusa kanye nezingcweti.
Iqiniso lokuthi iMac iphethe ilebula ethi "Made in the USA" nayo yasiza. Imboni yokuhlanganisa iMac eFremont yavela lapho imboni yakwaGeneral Motors - eyake yaba insika yezomnotho yendawo - isizovala. U-Apple waba yiqhawe lendawo nelesizwe.
I-Macintosh ne-Mac brand, vele, idale i-Apple entsha. Kodwa ngemva kokuhamba kukaSteve, i-Apple yalahlekelwa ukucwebezela kwayo njengoba yayihambisana nezinye izinkampani zamakhompiyutha, ithengisa ngamashaneli okuthengisa endabuko njengazo zonke izimbangi kanye nokulinganisa isabelo semakethe esikhundleni sokusungula izinto ezintsha. Okuwukuphela kwezindaba ezinhle ukuthi amakhasimende e-Macintosh athembekile awazange alahlekelwe ubuhlobo bawo nayo ngisho nangalenkathi enzima.
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Uxolo Libor, kodwa ubukeka njengombulali othile kuleso sithombe :D
Ngiyazi bathi ungahluleli incwadi ngekhava yayo futhi angifuni ukwehlisa umsebenzi womshicileli nabanye abantu. Kodwa angikwazi ukuzixolela. Yincwadi ekhuluma ngoSteve Jobs futhi isembozo singabonisa lokho. Ikhava yencwadi iyesabeka neze.
Ngivumelana ngokuphelele…..Steve Jobs emuva ezinsukwini zokuqala ze-Apple Computer Inc. wafunda kumeluleki wakhe uMike Markkula ukuthi incwadi iyathengiswa futhi yahlulelwa ngekhava yayo. U-Steve wenze lo mbono waphelela, noma waze wagxila kakhulu….yingakho namuhla sinemikhiqizo ephelele emaphaketheni ahlukile futhi asezingeni eliphezulu, okusinika umuzwa wokuhluka nokuhlukile uma sisusa ibhokisi.
Isembozo sale ncwadi siwukucekelwa phansi okuphelele kobuntu nengqondo kaSteve Jobs. Umuntu owayenomuzwa omangalisayo wokuklama okuhle nokuphelele, owayekhathalela yonke imininingwane engenzeka.
Ngokuqinisekile le ncwadi ibingakufanelekela ukuhumusha okungcono kwesembozo uma kucatshangelwa ubuntu obungumlingiswa oyinhloko wale ncwadi.
Kuya: m. + Maros Kadlec:
Ungathanda noma ungathandi ikhava. Mina ngokwami anginankinga enkulu naye. Angazi ukuthi yini eyaholela umshicileli waseCzech ukuthi enze umklamo wakhe siqu, kodwa ekhuluma ngokugxeka ... Uke wayibona isembozo sokuqala? Ngakho hamba uye kuye Bheka...
yona: Libor http://thestevejobsway.com/ Ngiyabheka futhi kuyi-hit parade :-)