Amaya Toman Ngaphandle kokuthandwa okukhulayo kwezinsizakalo zokusakaza ezifana ne-Apple Music noma i-Spotify, kunenani elikhulu labasebenzisi abalalela umculo ngenethiwekhi ye-YouTube. Abadali bayo bafuna ukusizakala ngalokhu futhi banikeze abasebenzisi ukulalela okungaphazamiseki ngenkokhelo.
Inhlanganisela ekahle?
Isu le-YouTube licacile, alinazihi futhi, ngandlela thize, liyakhazimula - iseva yamavidiyo omculo kancane kancane ingeza izikhangiso eziningi ezenza ukulalela kungathandeki kakhulu. Uma uthi nhlá, abalaleli empeleni abaphoqwa ukuba benze noma yini, kodwa iqiniso liwukuthi i-YouTube izama ukuthola ababhalisile abaningi ngenkonzo yayo esanda kulungiselelwa. Lokhu kungase kucatshangelwe ngokuhlanganisa i-YouTube Red kanye nezinkundla ze-Google Play Umculo. Kusukela ekuhlanganisweni kwazo zombili izinsiza ezishiwo, abasunguli benkundla entsha bathembisa ngaphezu kwakho konke ukwanda kwesisekelo sabasebenzisi. Nokho, eminye imininingwane ayikashicilelwa.
Kuyavunywa, i-ecosystem ye-YouTube iyinkimbinkimbi kakhulu kulezi zinsuku. Ngaphakathi kwayo, i-YouTube inikeza inqwaba yezinsizakalo, okuhlanganisa nalezo ze-premium, kodwa lezi zitholakala kuphela kuhlu oluthile lwabasebenzisi nangaphansi kwezimo ezithile.
Kungaba njalo okuthakaselayo
“Umculo ubaluleke kakhulu ku-Google futhi sihlaziya indlela yokuhlanganisa okunikezwayo kwethu ukuze sinikeze umkhiqizo ongcono kakhulu ongakhona kubasebenzisi bethu, ozakwethu namaciko. Akukho okushintshayo kubasebenzisi ngalesi sikhathi, futhi sizoshicilela ulwazi olwanele ngaphambi kwanoma yiziphi izinguquko," kusho isitatimende esikhishwe yi-Google.
Ngokusho kwabasunguli bayo, isevisi entsha yomculo kufanele ilethe abasebenzisi "okungcono kakhulu kwe-Google Play Music" futhi inikeze "ububanzi nokujula kwekhathalogi" efana nenkundla yevidiyo ekhona. Kepha abasebenzisi abaningi sebekujwayele, futhi njengoba wazi, umkhuba ihembe lensimbi. Kungakho i-YouTube ifuna ukuqinisekisa ukushintshela kwabo ensizeni entsha ngokubagcwalisa ngezikhangiso.
Usuku lokwethulwa kwenkonzo obeluqagulwa bekumele kube nguNdasa walo nyaka.
Igalari yezithombe
I-YouTube njengesevisi yomculo? Akusenjalo.
Inkundla eshiwo ngenhla ayikathulwa, kodwa ngokusobala i-YouTube isivele izama "ukuhlanganisa" abasebenzisi kuyo. Ingxenye yesu ngokuyinhloko iwukwengezwa kwevolumu enkulu yezikhangiso kumavidiyo omculo - ukungabikho kwezikhangiso kuzoba ngenye yezinto eziheha kakhulu isevisi entsha ezayo.
Abasebenzisi abasebenzisa i-YouTube njengohlobo lwesevisi yokusakaza umculo futhi badlale izinhlu zomculo ezinde kuyo kufanele babhekane nezikhangiso ezicasulayo kakhulu. “Uma ulalele i-‘Stairway to Heaven’ futhi isikhangiso silandela ingoma ngokushesha, awujabuli,” kuchaza uLyor Cohen, inhloko yomculo ku-YouTube.
Kodwa inethiwekhi ye-YouTube iphinde ibhekane nezikhalazo ezivela kubadali - bakhathazwa ukubekwa kokuqukethwe okungagunyaziwe, lapho abaculi nezinkampani zokuqopha zingaboni idola elilodwa. Imali engenayo yenethiwekhi ye-YouTube yayicishe ibe ngamaRandi ayizigidi eziyizinkulungwane eziyi-10 ngonyaka odlule, futhi iningi layo likhiqizwa ezikhangisweni. Ukwethulwa kokubhaliselwe kwesevisi yokusakaza kungalethela inkampani inzuzo ephezulu nakakhulu, kodwa konke kuncike kukhwalithi yezinsizakalo ezinikeziwe kanye nokusabela kwabasebenzisi.
Ingabe uyawasebenzisa amasevisi okusakaza umculo? Iyiphi oyikhetha kakhulu?
Umthombo: Bloomberg, I-TheVerge, I-DigitalMusicNews
