U-Michal Ždanský Lapho umusho uvela ku-biography kaSteve Jobs lokho Umboni ongasekho wadalula imfihlo yethelevishini esebenziseka kalula, kube khona ulwazi oluningi mayelana ne-"iTV", ithelevishini evela kwa-Apple. Kwaphela isikhathi eside izintatheli, onjiniyela, abahlaziyi nabaklami bedidekile ngokuthi umkhiqizo onjalo kufanele ubukeke kanjani, yini okufanele ukwazi ukuyenza nokuthi uzobiza malini. Kodwa kuthiwani uma ingekho ithelevishini ezokwenziwa futhi yonke le ngxabano yenziwe nje ngomcabango ongcono Apple TV?
Indaba yemakethe kamabonakude
Imakethe ye-HDTV ayikho esimeni esihle kakhulu, ukukhula konyaka nonyaka kwehle kusuka kumaphesenti ayi-125 kuya kumaphesenti angama-2-4 nje kuphela eminyakeni eyisikhombisa edlule. Ngaphezu kwalokho, abahlaziyi bacabanga ukuthi imakethe izothola ukwehla kusukela kulo nyaka, okubuye kuboniswe yizingxenye ezintathu zokuqala ze-2012. Mayelana nesabelo semakethe, emhlabeni jikelele, i-Samsung ihola ngesabelo esingaphezu kuka-21%, ilandelwa. nge-SONY enesabelo esilinganiselwa ku-15%, abanye abadlali ababalulekile i-LGE, i-Panasonic ne-Sharp. Ngokusho kwabahlaziyi, i-Apple ingathola u-2013% ngo-5 nge-TV engenzeka, inqobo nje uma iqala ukuthengisa isixazululo sayo se-TV maduze nje.
Kodwa-ke, imakethe ye-TV inezinkinga ezimbili ezinkulu. Esokuqala ukuthi siyisigaba esinama-margins aphansi futhi ngenxa yalokho izinkampani zenza ukulahlekelwa. NgoNdasa walo nyaka Reuters ibike ukulahlekelwa kwaminyaka yonke kwezigaba zethelevishini zePanasonic, i-SONY ne-Sharp, lapho inkampani yangaphambili ilahlekelwe amaRandi ayizigidi eziyizinkulungwane ezingu-10,2, ngesikhathi esifanayo i-SONY ibe nokulahlekelwa okuphelele kwe-$ 2,9 billion. Ngeshwa, imali etshalwe ekuthuthukisweni nasekukhiqizeni ngezinye izikhathi kunzima ukuyibuyisela emaphethelweni amancane.
[yenza isenzo=”caphuna”]Ngeke yini kube ukuhlakanipha okwengeziwe ukuthi i-Apple ishiye imakethe ye-TV yodwa futhi esikhundleni salokho igxile entweni engathengwa yinoma ubani osevele ongumnikazi we-TV?[/do]
Inkinga yesibili ukugcwala kwemakethe kanye neqiniso lokuthi, ngokungafani namalaptop noma amafoni, abantu abawathengi amathelevishini njalo. Njengomthetho, i-HDTV iyi-investment iminyaka emihlanu noma ngaphezulu, okuyisizathu sokukhula okubuthakathaka kwemakethe. Ukwengeza, kuyadingeka ukukhumbula ukuthi kunethelevishini eyodwa kuphela enefomethi enkulu emndenini owodwa ngokwesilinganiso. Ngakho-ke bekungeke yini kube ukuhlakanipha okwengeziwe ukuthi i-Apple ishiye imakethe ye-TV yodwa futhi esikhundleni salokho igxile entweni engathengwa yinoma ubani osevele engumnikazi we-TV?
Izinsiza esikhundleni se-TV
I-Apple TV iwukuzilibazisa othokozisayo. Kusukela kusengezo se-iTunes, iguquke yaba yibhokisi eligcwele izinsiza ze-inthanethi noxhumano lwe-HDMI okungenantambo. Ushintsho olubalulekile lwenziwa ubuchwepheshe be-AirPlay, ikakhulukazi i-AirPlay Mirroring, ngenxa yalokho manje usukwazi ukuthumela isithombe ku-TV ngaphandle kwentambo usuka ku-iPhone, i-iPad noma i-Mac (kusukela ngo-2011 nakamuva). Kodwa-ke, ividiyo ebalulekile ye-inthanethi ngezinsizakalo ezifunwayo ingena kancane kancane endaweni ye-Apple TV, Netflix muva nje kwengezwe IHulu Plus futhi abaseMelika njengamanje banezinketho eziningi zokubuka okuqukethwe kwevidiyo (njengokusakazwa kwezemidlalo kwe-NHL noma i-NBA).
Ngaphezu kwalokho, i-Apple njengamanje ngokusho kwephephabhuku Wall Street Journal izama ukuxoxisana nabahlinzeki be-cable TV ukuze inikeze ukusakazwa bukhoma ngaphezu kwezinsizakalo ezikhona. Ngokomthombo ongaziwa, umqondo wukuthi i-Apple TV, ngokwesibonelo, ingalayisha uchungechunge olubukhoma efwini, lapho umsebenzisi angakwazi ukuyidlala kamuva ngenkathi edlala iziqephu ezedlule ngenxa yochungechunge olukhona ku-iTunes. Ngakho-ke umuntu uzokwazi ukufinyelela ukusakaza bukhoma nevidiyo efunwayo kusixhumi esibonakalayo esisodwa. I-WSJ uqhubeka athi ifomu lesithombe kufanele lifane kakhulu nesixhumi esibonakalayo somsebenzisi se-iPad, futhi amadivayisi we-iOS nawo angasetshenziselwa ukubuka ukusakazwa.
Kodwa-ke, isivumelwano phakathi kwe-Apple nabahlinzeki sisasebenza I-WSJ kude, umenzi we-iPhone usenezingxoxo eziningi okufanele azenze, ikakhulukazi ngenxa yamalungelo. Ngaphezu kwalokho, inkampani ye-Cupertino bekufanele ibe nezidingo ezinzima, isibonelo isabelo se-30% sezinsizakalo ezithengiswayo. Kodwa-ke, i-Apple ayikho eduze nalapho yayikhona nemboni yomculo eminyakeni engaphezu kweshumi edlule. Abahlinzeki be-TV yamakhebula aseMelika ngokuqinisekile abekho enkingeni, ngokuphambene nalokho, balawula ngokuphelele imakethe futhi bangabeka imigomo. Kubo, isivumelwano ne-Apple akusona insindiso yengxenye yemakethe efayo, inketho yokukhulisa kuphela, okungenzeka ukuthi, nokho, ingase ingalethi ngempela amakhasimende amaningi amasha, njengoba iningi lingaguqulela kubasebenzisi bamabhokisi akhona. Ukuze sikunikeze umbono, e-US umhlinzeki unesikhundla esicishe sibe yedwa I-Comcast enababhalisele ababalelwa ezigidini ezingama-22,5, okuqhubekisela phambili amalayisense okusakaza amalungelo ezinkampanini ezincane.
I-Apple TV inamandla amaningi, ingaba lula kakhulu khuluma nemakethe ye-console futhi kungase kube umkhiqizo oyinhloko wokuthola "igumbi lokuhlala" labasebenzisi. Yonke into i-Apple engayinikeza ngethelevishini yayo ingena ebhokisini elincane elimnyama elingalawulwa njengesibonelo isilawuli kude sokuthinta esisebenzayo kumishini ejwayelekile (ngohlelo olufanele lwe-iPhone ne-iPad, kunjalo). Umsebenzi wethelevishini, owathengisa amayunithi angaphezu kwezigidi ezine ngo-2012, ungaba ibhizinisi elinenzuzo kanye nesikhungo sokuzijabulisa kwethelevishini. Kodwa-ke, umbuzo wokuthi i-Apple ingabhekana kanjani nokunikezwa kwe-TV okungenzeka ngaphandle kwe-US.
Okuningi nge-Apple TV:
[okuthunyelwe okuhlobene]
Nginomuzwa wokuthi i-Apple iyazi ukuthi ihloseni nge-ATV, nginomuzwa wokuthi akukhona lokho engikulindele. Kunezigidi zezinketho futhi ngeke benze lutho ngakho. I-AirPlay yinhle, kodwa ngokuhlanzekile nangobuhle ku-ML, i-Apple yagebenga abasebenzisi abathembeke kakhulu abathenge amayunithi okuqala, isibonelo i-MBA (kuhlanganise nami). Manje i-AirPlay ayitholakali kuphela ohlelweni (makube njalo) kodwa futhi nesib.
Ngasikhathi sinye, i-Apple TV izothengiswa kanje, futhi uma bekhipha amakhamera asekelwayo ayi-5 futhi bayinikeze i-FaceTime, bayoluma enye ingxenye yemakethe, futhi lokho kuyizingqungquthela zevidiyo lapho amanani entengo emishini ephezulu ngokuhlekisa, ngeqiniso lokuthi ukudluliswa komsindo kungaphathwa kalula ngumuntu othile ku-iPhone noma i-iPod elele etafuleni nesibambi esithile esinengqondo esihlanganisa imakrofoni efanelekile.
Ukubambisana okufanayo nezinhlelo zokuphepha (i-DVR) ukuvula i-airplay noma, ngokuphambene, ukunika amandla ukuthengiswa kwezinhlelo zokusebenza bese ufaka imali - futhi, lokhu kungaba amashumi ezinkulungwane zamabhokisi athengisiwe...
Ngokwezimali, akukho lutho olutheni, kodwa ukungena kuzogxuma ngokuzumayo futhi lapho i-IOS izoveza ubuso bayo bangempela ku-ATV futhi abathuthukisi abajwayelekile bazobandakanyeka, i-TV ingaba isesekeli esithakazelisayo esisebenzayo, kuhlanganise ne-automation yasekhaya, lapho uhlelo lokusebenza lwe-IOS luhlala lujwayelekile. endaweni ephezulu.
Ngicabanga ukuthi asikho isidingo sokuxoxisana nabahlinzeki, vele ubeke i-slot ye-CableCard yase-US ne-CI + yase-Europe ku-Apple TV.
Kodwa ngisacabanga ukuthi kuyisinyathelo sokuhlehla ku-VoD.
yebo, kodwa-ke kungaba i-tv ye-apula enebhokisi elivamile lokubeka phezulu elinamathiselwe. Cishe i-Apple ingathanda esinye isiteshi solwazi mayelana nezinto ezisakazwayo ukuze ikwazi ukuzihlanganisa ne-multimedia enayo kuma-itunes.
ngokuphambene nalokho, vele ngibheke ngabomvu ukuthi othile aphonse itshe esibonakalayo se-setobox yamanje. ezinye zaphakanyiswa inhlangano yabantu abakhubazekile.
Ngingathanda ukubheka lokho kuxhumana okungenantambo kwe-HDMI…
Ngalolo xhumo lwe-HDMI olungenantambo, sisho i-AirPlay
Yebo, kodwa i-Technisat T noma i-S iyi-supr. Cishe usengasebenzisa i-Technisat HDTV okuhlanganisa imodemu engu-C ukuze ubuke i-TV evamile.
Ngeshwa, ngeke kuxazulule okuqukethwe okufanele kube ngokuyinhloko ku-iTunes, kodwa ayikho i-STB engcono ngaphandle kwe-Dreamcast.