U-Michal Ždanský Unyaka kwakungu-2006. I-Apple yayimatasa ithuthukisa i-Project Purple, eyayibazi abambalwa kuphela abangaphakathi. I-COO yeCingular, inkampani eyaba yingxenye ye-AT&T ngonyaka olandelayo, uRalph de la Vega, wayengomunye wabo. Nguye owenza isivumelwano phakathi kwe-Apple neCingular sokusabalalisa okukhethekile kwefoni ezayo. U-De la Vega wayengumxhumanisi ka-Steve Jobs kwa-Cingular Wireless, imicabango yakhe yayiphendukela ekuguquleni imboni yeselula.
Ngolunye usuku uSteve Jobs wabuza de la Vega: “Uwenza kanjani lo mshini ube yifoni ekahle? Angiqondile ukwenza ikhibhodi nokunye okunjalo. Iphuzu lami ukuthi izingxenye zangaphakathi zomsakazo zisebenza kahle.' Kulezi zindaba, i-AT&T yayinemanyuwali enamakhasi ayi-1000 echaza ukuthi abakhiqizi bezingcingo kufanele bakhe futhi balungiselele kanjani umsakazo kunethiwekhi yabo. USteve ucele leli bhukwana nge-imeyili nge-imeyili.
Imizuzwana engama-30 ngemuva kokuthi u-de la Vega ethumele i-imeyili, uSteve Jobs uyambiza: “Hey, yini…? Kufanele kube yini? Ungithumele lowo mbhalo omkhulu futhi amakhasi ayikhulu okuqala amayelana nekhibhodi evamile!'. UDe la Vega wahleka futhi waphendula kuMisebenzi: “Uxolo Steve asizange siwaphise amakhasi angu-100 okuqala. Akusebenzi kuwena.” Avele aphendule uSteve "Kulungile" wavala ucingo.
U-Ralph de la Vega uyena yedwa kwa-Cingular owayazi cishe ukuthi i-iPhone entsha izobukeka kanjani futhi kwadingeka asayine isivumelwano sokungadalulwa esimenqabela ukuthi aveze noma yini kwabanye abasebenzi benkampani, ngisho nebhodi labaqondisi lalingazi ukuthi kwenzekani. I-iPhone empeleni yayizoba futhi bayibona kuphela ngemuva kokusayina inkontileka ne-Apple. I-De la Vega ingabanikeza ulwazi olujwayelekile kuphela, olungazange lufake lolu olumayelana nesikrini esithintwayo esikhulu esinamandla. Emuva kokuphuma kwezwi kumphathi omkhulu wezobuchwepheshe wakwaCingular, ngokushesha wabiza u-de la Vega wambiza ngesiphukuphuku ngokuzinikela kwakhe ku-Apple kanje. Wamqinisekisa ngokuthi: "Themba, lefoni ayiwadingi amakhasi ayikhulu okuqala."
Ukuthembana kubambe iqhaza elikhulu kulobu budlelwano. I-AT&T bekuyi-opharetha enkulu kunazo zonke e-US, nokho ibhekane nezinkinga eziningi, njengokuncipha kwenzuzo evela kuzingcingo zasekhaya, okwaze kwaba yileso sikhathi ihlinzeka ngeningi lemali. Ngesikhathi esifanayo, inkampani yenethiwekhi yesibili ngobukhulu, i-Verizon, yayishisa izithende zayo, futhi i-AT&T yayingakwazi ukuthwala izingozi eziningi kakhulu. Noma kunjalo, inkampani ibheje i-Apple. Ngokokuqala ngqa emlandweni, umkhiqizi wefoni ubengekho ngaphansi kokuyalelwa ngu-opharetha futhi bekungadingeki aguqule ukubukeka nokusebenza ngokuvumelana nezifiso zakhe. Ngokuphambene nalokho, inkampani yama-apula ngokwayo yabeka imibandela futhi yaqoqa okweshumi ukuze kusetshenziswe intela ngabasebenzisi.
"Kade ngitshela abantu ukuthi awubhejeli emshinini, ubheja kuSteve Jobs," kusho uRandalph Stephenson, oyi-CEO ye-AT&T, owathatha i-Cingular Wireless ngesikhathi uSteve Jobs ethula okokuqala i-iPhone emhlabeni. Ngaleso sikhathi, i-AT&T nayo yaqala ukuba nezinguquko ezibalulekile ekusebenzeni kwenkampani. I-iPhone yabhebhethekisa intshisekelo yabaseMelika kudatha yeselula, okuholele kukho kokubili ukuminyana kwenethiwekhi emadolobheni amakhulu kanye nesidingo sokutshala imali ekwakheni inethiwekhi nokuthola i-spectrum yomsakazo. Kusukela ngo-2007, inkampani itshale imali engaphezu kwezigidigidi eziyi-115 zamadola aseMelika ngale ndlela. Kusukela ngalolo suku, inani lokudluliselwa liphindeke kabili njalo ngonyaka. UStephenson wengeza kulolu shintsho:
“Isivumelwano se-iPhone siguqule yonke into. Kushintshe isabelo-mali sethu. Kwashintsha indlela esicabanga ngayo nge-spectrum. Kushintshe indlela esicabanga ngayo ngokwakha nokuklama amanethiwekhi omakhalekhukhwini. Umbono wokuthi imibhoshongo yezinti ezingama-40 izokwanela ngokuzumayo uphenduke umqondo wokuthi kuzofanele siphindaphinde lelo nani. ”
Ngemuva kokuthi izindaba zifinyelele ku-CTO kaCingular,
wavele wabiza ude la Vega wambiza ngesiphukuphuku ngokudlalisa u-apula kanjalo
uyahambisa. Wamqinisekisa ngokuthi: "Thembela, lolu cingo aludingi amakhasi angu-100 okuqala."
Indaba emnandi :) angisakwazi ukulinda ukufunda umlando kaSteve Jobs ka-Waleter Isaacson ku-AJ engiwutholele uKhisimusi;)
Kuhle.. Akumangalisi ukuthi i-Apple yafuna ikhomishini emalini esetshenzisiwe, lapho i-AT&T isize ukuqinisekisa inzuzo eminyakeni engu-x elandelayo.
Izindaba ezinjalo zinhle kakhulu, ngiyabonga ngaye :-)