Ondrej Holzman UWalter Isaacson, umbhali we-Steve Jobs biography, wenze inhlolokhono ethokozisayo yesiteshi se-TV saseMelika i-CNBC. Ukhulume nge-Apple ne-Google, kumongo wezinyathelo zakamuva zezinkampani zombili - izivumelwano ne-China Mobile a ukutholwa kwe-Nest.
Ku-Apple, ukufinyelela esivumelwaneni no-opharetha weselula omkhulu wase-China kanye nenkampani kamakhalekhukhwini enkulu kunazo zonke emhlabeni kwakuyiphuzu elibalulekile ekuvuleni ukufinyelela kumakhulu engeziwe ezigidi zabasebenzisi e-China ababengakwazi ukusebenzisa ama-iPhone ngaphambilini. Kodwa u-Isaacson ucabanga ukuthi lesi sinyathelo sesisibekele umnyakazo wakamuva we-Google -- ukuthenga i-Nest.
"Ukuthenga i-Nest kubonisa ukuthi i-Google inamasu aqine ngendlela emangalisayo futhi ahlanganisiwe. I-Google ifuna ukuxhuma wonke amadivaysi ethu, impilo yethu yonke, "kusho uWalter Isaacson, obonga ngokubhala umlando kaSteve Jobs, wazi okuningi nge-Apple kunomuntu oshonile noma intatheli. Nokho, okwamanje i-Google iyakha phezulu.
"Indlela entsha enkulu namuhla yethulwe yi-Google. UFadell ubeyingxenye yeqembu elakha i-iPod. Kwakugxiliswe ekujuleni kwesiko le-Apple, ngesikhathi lapho i-Apple yenza izinto ezintsha. Manje uTony Fadell ulibangise ku-Google njengenhloko ye-Nest,” kukhumbula u-Isaacson, mhlawumbe enye yezinto ezinkulu abazenzayo ku-Googleplex ngenxa yokutholwa komkhiqizi we-thermostat - bathola u-Tony Fadell, uyise wama-iPod kanye nokhiye wangaphambili. ilungu lentuthuko kwa-Apple.
U-Apple angaphendula, kusho u-Isaacson, kodwa kufanele ethule okuthile okusha kulo nyaka, into eshintsha yonke into futhi. Umbhali waseMelika wathi uma i-Apple iholwa nguSteve Jobs, ubeyofuna ngokusobala ukudala okuthile okungaphazamisa ngokuphelele amanzi amile.
“USteve Jobs ubengusiphazamisi. Ngicabanga ukuthi kunezinto ezimbili u-Tim Cook okufanele azenze manje - ngemuva kokuba enze into enkulu eChina. Okokuqala, thatha inkampani. Ekupheleni kukaFebhuwari, kunomhlangano wabanikazi bamasheya, okungenzeka ukuthi baqale bacabange ukuthi ngubani ozoqhubeka nokuhlala ebhodini labaqondisi. Bonke abantu beMisebenzi basebhodini labaqondisi lamanje. Akuyona impela ikilabhu yabalandeli bakaTim Cook,” kusho u-Isaacson eveza iqiniso elithokozisayo.
“Okwesibili, uCook kufanele azitshele, 'Yini engizoyiphazamisa manje? Ingabe lezi kuzoba yizinto ezigqokekayo? Ingabe kuzoba iwashi? Ingabe kuzoba umabonakude?' Ngo-2014, kufanele silindele okuthile okukhulu ku-Apple," kusho u-Isaacson. Ukube uCook akazange aqhamuke nomkhiqizo omuhle kulo nyaka, angaba senkingeni. Kodwa uma sibala ukuthi ungumuntu wezwi lakhe, sizobona into enkulu kulo nyaka. U-Cook ubelokhu esimemela emikhiqizweni emisha ngo-2014 isikhathi esingaphezu konyaka.
Ngingaphazamisa ngokusobala ukudlala kwekhonsoli nge-AppleTV njengenketho entsha yokudlala, futhi ngonyaka olandelayo i-Apple Classic TV enesinqumo esingu-4K ngokwesibonelo. Kulo nyaka, ngilindele i-iPhone enkulu kakhulu, mhlawumbe i-iPad enkudlwana (engabaza kakhulu), i-MacBooks ethuthukisiwe, isibonelo ngokungeza umsebenzi wokuthinta ku-touchpad. Futhi mhlawumbe newashi...kodwa vumela i-Apple ilinde kuze kube yilapho intuthuko isikude ngokwanele ukuze kungadingeki ukuthi siyishaje kabusha njalo ezinsukwini ezi-4.
Sekuphele oLwesihlanu abambalwa ngingekho esikoleni, kodwa ngingacabanga ukuthi kuzoba nokuthambekela okukhulu kule ndawo. Ngisacabanga ukuthi umthetho uthi lokho engikufundayo ukukusebenzisa, angithandi ukukushiya. Yebo, uma yamukeleka njengokushintshela emikhiqizweni ye-Apple "ethinta inhliziyo", ikhokha kancane. Ngakho ngibona amandla amakhulu ekulungiseleleni ngokukhulula izinhlelo zokusebenza "zehhovisi". Yini ezolandela?
Ingabe u-Isaacson usevele ungenwe yi-rhetoric eshibhile "uma kulo nyaka i-Apple ingathuli u-X, u-Y uzokwenzeka"? Ukungaboni kahle nokungaboni ngaso linye ngokombono wami.
Uzokwethula ini u-Apple kulo nyaka? Anginalwazi. Futhi ngeke ngenze sengathi ngiyazi ukuthi yini edingekayo nokuthi yini engekho, engaphansi kwezinga lami. Ukuthi 'angiboni' kulungile futhi abanye abantu kufanele bakubone lokho.
Futhi yini engingathanda? Ngingaluthokozela uhlobo oluthile lokugqokwa, kodwa ngingathanda ukubonisana nawe ngaphambi kokuthi ngikukhulule. Ngizolinda omunye unyaka, lapho kuzoba ibhomu langempela. Futhi ngibheke ngabomvu ukusabela ekupheleni kuka-2014: "i-apula alikafaki umthombo wamanzi okwamanje, u-Cook kufanele ashiye phansi" - kodwa akekho okhumbula imikhiqizo ebambezelekile nengaqediwe eyathunyelwa ngaphansi kweMisebenzi - ngoba ayizange 'Chofoza kuso kakhulu.
Ngakho-ke uMnu. Isaacson kanye nawo wonke umhlaba ohlakaniphile - yehlisa umoya futhi uvume ukuthi awazi ukuthi ungenzani ezicathulweni zikaCook, ukuthi empeleni awazi lutho mayelana nokwenza i-hw nokwenza, ukuthi ufana nje, thina sonke, silinde nje , okuzokwethulwa yi-Apple - ungazizwa uphansi uma ungengezi ukuphawula kwakho okuhlakaniphile.
Ngokubona kwami, izinto zikagesi ezigqokekayo azinamsebenzi. Kuze kube yilapho i-miniaturization isithuthuke kakhulu kangangokuthi ithatha indawo yocingo abantu abaningi abanalo, kuze kube yilapho kuyoba yimfashini futhi ukujaha amahembe abakhiqizi ngabanye Ngingathanda ukuthi i-Apple yenze okuthile ngamaphrinta. Lawa amabhokisi abefana cishe iminyaka engama-20 futhi angabonakali ngokuphelele.
Amazwi ami ngqo. Ngivumelana naye ngokuphelele. Angisho ukuthi i-Apple idinga ngempela ukuketula umbuso kulo nyaka, kodwa i-Google ingase inganele ngokuzayo. Ngingamane ngilindele ukuthi i-Apple ithenge i-Nest. Izinto zikagesi ezigqokekayo kanye ne-TV ngeke kusaba isimanga.