Philip Houska Kanjalo, ukulandwa komculo kusenkingeni ngenxa yokwehla okukhulu kokuthengiswayo, ikakhulukazi ngenxa yezinsizakalo zokusakaza-bukhoma ezihlala zikhuphuka. Ngokungangabazeki, ngisho ne-iTunes, osekuyisikhathi eside ikhokhele esinye seziteshi eziyinhloko zokuthengiswa komculo, ayikugwemi ubunzima. Ngakho-ke akumangalisi ukuthi abashicileli namaciko asebenza kule nkundla, abaningi kuyo, bahlalele ovalweni ngekusasa labo; ngaphezu kwalokho, lapho sekucatshangelwe izikhathi eziningana muva nje ukuthi i-Apple izovala le ngxenye ye-iTunes. Kodwa ngokusho kwabaphathi be-Apple, ayikho ingozi.
“Awukho umnqamulajuqu obekiwe wokunqanyulwa okunjalo. Eqinisweni, wonke umuntu - abashicileli nabaculi - kufanele bamangale futhi babonge imiphumela abayitholayo, ngoba i-iTunes yenza kahle impela," kuphendula u-Eddy Cue, inhloko ye-Internet Services yakwa-Apple, engxoxweni no-Eddy Cue. Billboard ezindabeni zokuthi inkampani yaseCalifornia ilungiselela ukuqeda ukuthengiswa komculo wesintu.
[su_pullquote align="right"]Ngezizathu ezingaziwa, abantu bacabanga ukuthi akudingeki bakhokhele umculo.[/su_pullquote]
Nakuba ukulandwa komculo kungakhuli futhi cishe ngeke kube okwekusasa elibonakalayo, awehli ngendlela okulindeleke ngayo. NgokukaCue, basebaningi abantu abancamela ukulanda umculo kunokuwusakaza ku-inthanethi.
Ngakolunye uhlangothi, u-Trent Reznor, umqondisi omkhulu wokudala we-Apple Music futhi ophambili weqembu le-Nine Inch Nails, uvumile ukuthi ukushabalala komculo olandiwe "akunakugwema" futhi ngokuhamba kwesikhathi kuzogcina kuyi-CD medium.
Ngakho-ke ukukhokhelwa kwamaciko kuyisihloko esikhulayo, ngoba izinsiza zokusakaza - futhi ngoba ezinye zimahhala, isibonelo - ngokuvamile azibenzeli imali eningi okwamanje. U-Reznor nozakwabo bayavuma ukuthi wonke umuntu kufanele akhathazeke ngesimo esinjalo, lapho abaculi kungase kungadingeki ukuba baziphilise ngendlela efanele esikhathini esizayo.
"Ngichithe impilo yami yonke kulo msebenzi, futhi manje, ngesizathu esingaziwa, abantu bacabanga ukuthi akudingeki bakhokhele umculo," kuchaza uReznor. Kungakho ithimba lakhe, elinakekela i-Apple Music, lizama ukunikeza abaculi izinketho ezinjalo ezingagwema ukuwa okungase kube khona kwemisebenzi eminingi. Ukusakaza-bukhoma kusaqala futhi abaningi abakakawaboni amandla ako.
[su_pullquote align="left"]Angicabangi ukuthi noma iyiphi isevisi yamahhala ilungile.[/su_pullquote]
Kodwa sekunezimo lapho abaculi bekwazile ukusizakala ngezitayela zakamuva. Ohamba phambili ngumrepha waseCanada uDrake, ophule wonke amarekhodi asakazwayo nge-albhamu yakhe entsha ethi "Views". “Obekunakekelwa nguDrake kubaluleke kakhulu futhi kufanele kubhekisiswe kahle. Iphule irekhodi lokusakaza futhi yafinyelela ukulandwa kwesigidi - futhi yakhokhelwa, "kusho uJimmy Iovine, esinye isikhulu eqenjini le-Apple Music.
U-Eddy Cue uphendule amazwi akhe ngokuthi okwamanje ziningi izinkonzo lapho umculi engakwazi ukuthola imali. Isibonelo, sikhuluma nge-YouTube, ibhizinisi layo u-Trent Reznor alithatha njengelingalungile. "Mina ngokwami ngithola ibhizinisi le-YouTube lingalungile kakhulu. Seyinkulu kangaka ngoba yakhelwe phezu kokuqukethwe okwebiwe futhi imahhala. Kunoma yikuphi, ngicabanga ukuthi akukho sevisi yamahhala efanelekile," uReznor akazange akugodle ukugxekwa. Ngamazwi akhe, abaningi bazophinde bafake, isibonelo, i-Spotify, okuthi, ngaphezu kwengxenye ekhokhelwayo, iphinde inikeze ukulalela kwamahhala, nakuba ngokukhangisa.
"Sizama ukwakha inkundla ehlinzeka ngenye indlela - lapho umuntu ekhokha khona ukuze alalele futhi umculi elawula okuqukethwe kwakhe," wanezela u-Reznor.
Ukwesaba!
ABACULI bazokuqonda nini lokhu? Kwangikhanyela vele lapho ama-CD eqala ukushiswa ukuthi umculo wawuzothengiswa kuphela ngentengo yocezu lwepulasitiki noma ngabe yini esatshalaliswa ngayo. Izosebenza kuphela njengesikhangiso kuCIKO, ozobe eseya emakhonsathini ukuze athole imali. Okusho ukuthi, uma ekwazi ukusabalalisa UMSEBENZI wakhe MAHHALA phakathi kwabantu abaningi kangangokuthi kukhona othanda ukwazi ngomkhiqizo wakhe. Ingabe iyinkimbinkimbi kangangokuthi ayiqondi?
Kunjalo nje, amaciko angathanda ukudalwa kwawo, uma ungakubiza kanjalo, kusatshalaliswe ngendlela elula.
Benza imali ngokwenza ama-gigs, lokho kuwubuciko, kodwa nokuthi abanye bazama ukukopela ngokudlala ukudlala, akubona abaculi.
Ngikhokhela i-itunes match, pho kungani kufanele ngiqhubeke ngikhokhela umculo we-Apple? Angidingi ukuba nezigidi zezincwadi enginazo.. Ngifuna ukuba nomtapo wolwazi wami nomkhulu wami..
Ngibona inzuzo enkulu yokusakaza-bukhoma okuningi ekutholeni umculo omusha kunokuba nomculo ku-inthanethi. Uma ngisemoyeni wento entsha noma ngizogijima futhi ngifuna umculo onesigqi, ngithola uhlu lwadlalwayo, ngiludlale futhi ngingakhathazeki nganoma yini.