Vala isikhangiso

Izinyanga neminyaka eminingi bekukhulunywa ngewashi le-Apple. Kodwa lapho nje uTim Cook esezethulile ngempela, aqala ukufuna esinye isihloko. Kulokhu bakhuluma ngomkhiqizo omkhulu ngempela - i-Apple kusolakala ukuthi yakha imoto kagesi endaweni eseceleni, elabhorethri egadwe ngokuqinile.

Akuyona imfihlo ukuthi i-Apple ithuthukisa futhi idizayine amakhulu emikhiqizo ngaphakathi kwamalebhu ayo egcina ingakwenzi ukuthi imakethwe. Kuphrojekthi ebizwa nge-Titan, kanjani ukwaziswa The Wall Street Journal, nokho, isetshenziswa ezinkulungwaneni zochwepheshe, ngakho-ke akukwazi nje ukuba yizisusa ezithile ezicashile.

Ukuqala kwalo msebenzi, okungenzeka noma kugcine kuyimoto kagesi enophawu lwe-Apple, bekufanele ngabe kunikezwe imvume yokuthi iqhubeke cishe unyaka odlule yisikhulu esiphezulu sale nkampani, uTim Cook. Ilebhu eyimfihlo engaphandle kwekhempasi ye-Apple's Cupertino, eholwa nguSteve Zadesky, bekulindeleke ukuthi isebenze ngokugcwele ekupheleni konyaka, ngemuva nje kokwethulwa kwe-Watch, ukwaziswa ecaphuna nemithombo yakhe Izikhathi Zezezimali.

Iqembu elikhulu laqala ukubhekana nezimoto

UZadesky akazange afinyelele imfihlo futhi ngesikhathi esifanayo iphrojekthi yokuvelela kakhulu ngenhlanhla. Usebenze kwa-Apple iminyaka engu-16, ubeyinhloko yamaqembu athuthukisa i-iPod ne-iPhone yokuqala, futhi ngesikhathi esifanayo unolwazi embonini yezimoto - wasebenza njengonjiniyela kwaFord. Kubikwa ukuthi uTim Cook wenze ukuthi uZadesky ahlanganise ithimba lamakhulu abantu ababebuthelwe kuye bevela ezikhundleni ezahlukene.

Okwamanje, ilabhorethri, eqhele ngamakhilomitha ambalwa ukusuka endlunkulu yenkampani yaseCalifornia, kufanele yenze ucwaningo ngobuchwepheshe obuhlukahlukene be-robotic, izinsimbi nezinye izinto ezihlobene nokukhiqizwa kwezimoto. Akukacaci okwamanje ukuthi imizamo ye-Apple izoholela kuphi, kodwa umphumela ungase ungabi "inqola yama-apula".

Izingxenye ezinjengamabhethri noma ama-electronics angaphakathi ebhodini nazo zingasetshenziswa ngokuzimela yi-Apple, kungaba kweminye imikhiqizo noma njengentuthuko eqhubekayo yohlelo lwayo lwe-CarPlay. Bekuyisinyathelo esikhulu sika-Apple esibheke ezimotweni kuze kube manje, lapho u-Tim Cook ehlela ukuphatha amakhompyutha angaphakathi ezimoto zethu eminyakeni ezayo ngesixazululo sakhe.

Inhloko yakwa-Apple ayikufihli ukuthi izimoto zingomunye wemikhakha lapho i-Apple inesikhala esibalulekile sokukhangisa imikhiqizo yayo. I-CarPlay, kanye ne-HealthKit ne-HomeKit, zize zachazwa ngu-Goldman Sachs "njengokhiye bekusasa lethu" engqungqutheleni yakamuva yezobuchwepheshe. Yingakho ithimba elisha lokuthuthukisa izimoto linganikeziwe umsebenzi wokuthuthukisa imoto yonke. Isibonelo, i-Apple ingahlola kuphela izingxenye ezahlukahlukene ezindaweni zayo zokucwaninga ukuze ithuthukise inkundla ye-CarPlay ngendlela ephumelelayo ngangokunokwenzeka.

Cishe ingaphezu kwe-CarPlay

Ngokwemithombo Reuters kodwa kuphela ngeCarPlay ngeke ihlale. I-Apple ihlela ukuqhubekela phambili kunokuxhuma nje amadivaysi ayo eselula kumakhompyutha asemotweni, futhi onjiniyela bayo sebevele baqoqa imininingwane yokuthi bangayenza kanjani imoto kagesi engashayeli. Lo mbono uzosekelwa ithimba elikhulu elishiwo ngenhla, abameleli balo okuthiwa bavame ukundiza, isibonelo, e-Austria, lapho behlangana khona nabantu abavela enkampanini yezimoto iMagna Steyr.

Ngaphandle kukaZadesky, abanye abantu abaningi ophikweni olusanda kwakhiwa kulindeleke ukuthi babe nolwazi ngezimoto. Isibonelo, uJohann Jungwirth, owayengumongameli kanye nomqondisi omkhulu wezocwaningo nokuthuthukiswa kwegatsha laseNyakatho Melika laseMercedes-Benz, u-Apple amqasha ekupheleni konyaka odlule, uyisiqiniseko esibalulekile. Abanye kuthiwa banolwazi ezinkampanini zezimoto zase-Europe.

Ngaphezu kwalokho, abaphathi bezinga eliphezulu bakwa-Apple nabo baxhunywe ezimotweni. Umklami omkhulu uJony Ive nomunye umklami obalulekile uMarc Newson, owafika e-Apple ngonyaka odlule, bathanda amabhayisikili asheshayo. Uze wenza nemoto ewumqondo wakwaFord ngo-1999. Isikhulu sezinsizakalo ze-inthanethi u-Eddy Cue, naye, uhlala ebhodini labaqondisi bakwaFerrari.

Ukuthuthukiswa kwemoto, kungakhathaliseki ukuthi hlobo luni lomkhiqizo oludalwe ekugcineni, kungaba enye inselele enkampanini ebaluleke kakhulu emhlabeni ngemuva kwe-iPod, i-iPhone noma i-iPad, ukuthi ungayishintsha kanjani i-oda elimisiwe, noma ngabe i-Apple ingena. imvelo ehluke kakhulu kunalapho kuthuthukiswa amadivaysi eselula namakhompyutha. Amathuba athokozisayo nje i-Apple enawo ngezinsiza zayo, kepha ngokusho kolwazi I-WSJ waqinisekisa abasebenzi abaningi ukuthi bangayishiyi inkampani.

I-Google, izimbangi ezinkulu ze-Apple, sekuyiminyaka eminingi isebenzela ukuthuthukiswa kwezimoto ezizishayelayo futhi ingathanda ukwethula imoto ezishayelayo eminyakeni ezayo ngokubambisana nabakhi bezimoto asebekhulile. Akuzona ezingenamshayeli, kodwa izimoto zikagesi ezisebenza ngebhethri ziye zaboniswa yi-Tesla Motors iminyaka eminingana, okungamakhilomitha amaningi ngaphambi kwemboni yonke.

Izimoto zangomuso ziyibhizinisi elihehayo kodwa elibizayo

Abanye bakhuluma ngokuthi i-Apple ifuna ukwakha izimoto ezizishayelayo, kanti abanye bathi bahlela ukuthuthukisa imoto kagesi. Kodwa into eyodwa izofana kuzo zombili izimo: ukukhiqiza izimoto kuyibhizinisi elibiza kakhulu. Kungabiza amakhulu ezigidi zamaRandi ukuklama imoto ngokwayo, kanye namathuluzi nezimboni zokuyikhiqiza futhi, okokugcina, nezitifiketi ezidingekayo.

Ukudweba imoto ye-prototype kuyinto eyodwa, kodwa kukhona ukugxuma okukhulu phakathi kwe-prototype ephepheni kanye nokukhiqizwa kwayo kwangempela. I-Apple okwamanje ayinazo izitshalo zokukhiqiza ngisho nemishini yayo yamanje, ingasaphathwa eyezimoto. Ifekthri eyodwa ingabiza amaRandi ayizigidi eziyizinkulungwane ezimbalwa, futhi kuzodingeka kudalwe uchungechunge olukhulu lwezinto zokwakha izimoto ezingaphezu kuka-10.

Yizindleko ezinkulu eziyisithiyo esingenakunqotshwa kwabaningi abangathanda ukukhiqiza izimoto zikagesi noma ezinye izimoto, kodwa kwa-Apple, cishe ngamaRandi ayizigidi eziyizinkulungwane eziyi-180 ku-akhawunti, kungase kungabi yinkinga. Kodwa-ke, i-Tesla eshiwo kakade imele isibonelo esisobala sokuthi lo msebenzi ubiza kangakanani.

Kulo nyaka, i-CEO u-Elon Musk ulindele ukusebenzisa amaRandi ayizigidi eziyizinkulungwane ezingu-1,5 ekusetshenzisweni kwezimali ezinkulu, ucwaningo kanye nentuthuko kuphela. U-Musk akafihli ukuthi ukukhiqiza izimoto zakhe zikagesi kuyinkimbinkimbi ngempela, futhi naphezu kokutshalwa kwezimali okuphawulekayo ngokulandelana kwamashumi kuya kumakhulu ezigidi zamaRandi, uTesla angakhiqiza amashumi ambalwa ezinkulungwane zezimoto ngonyaka. Phezu kwalokho ibomvu gebhu futhi akukacaci ukuthi kuzothatha isikhathi esingakanani ukwenza inzuzo ngokukhiqizwa kwezimoto zikanokusho.

Kanye nezidingo zezimali, kuqinisekile futhi ukuthi uma i-Apple inemoto yayo kagesi ngempela ehleliwe, ngeke siyibone kuze kube iminyaka embalwa kusukela manje. Lokhu kuzothatha kokubili ukuthuthukiswa, ukukhiqiza kanye nokuthola zonke izimvume zokuphepha. Kodwa-ke, kungenzeka ukuthi i-Apple ayithuthukisi imoto kanjalo, kodwa ifuna ukugxila kakhulu ekulawuleni amakhompiyutha asebhodini nezinye izinto zikagesi ezimotweni, okufanele iplatifomu yeCarPlay isize ngayo.

Umthombo: Izikhathi Zezezimali, The Wall Street Journal, Reuters
Photo: busie22, ekuseni, Lokan Sardar, Pembina Institute
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