Vala isikhangiso

Umklami we-Elite uMarc Newson akesabi lutho. Usevele eklame amabhayisikili, izikebhe zezimoto, amajethi, amapayipi noma ojosaka, futhi usezuze impumelelo ngamaphrojekthi akhe amaningi. Owase-Australia oneminyaka engama-51 ubudala ngokwakhe uthi akufanele kube okungajwayelekile ukuthi abaklami babe nobubanzi obubanzi. “Idizayini imayelana nokuxazulula izinkinga. Uma ungeke ukwazi ukwenza lokho ngezifundo ezahlukene, angicabangi ukuthi ungumklami osezingeni eliphezulu,” usho kanje.

Kuphrofayili The Wall Street Journal noMarc Newson wayekhuluma mayelana nomsebenzi wakhe, ukuklama, abaculi abayizintandokazi kanye neminye yemikhiqizo yakhe. Umsebenzi womklami ohlonishwayo wase-Australia ucebile ngempela futhi muva nje kukhulunywa ngaye futhi mayelana ne-Apple. Umngane wesikhathi eside kaJony Ive, umklami omkhulu wenkampani yaseCalifornian, ubambe iqhaza ekwakhiweni kwe-Apple Watch.

Kodwa-ke, uNewson akasebenzi ngokugcwele kwa-Apple, ngezikhathi ezithile kuvela umkhiqizo onophawu oluhlukile kuye, njengepeni lomthombo lakamuva elihlaba umxhwele lohlobo lwaseJalimane iMontblanc. Phakathi neminyaka engamashumi amathathu esebenza, waphinde wasebenza kumaphrojekthi amakhulu: amabhayisikili e-Biomega, izikebhe ezinezithuthuthu ze-Riva, indiza ye-Fondation Cartier, amajakhethi e-G-Star RAW, indawo yokuphumula ye-Heineken noma ojosaka bakaLouis Vuitton.

Noma kunjalo, uphawu lomsebenzi kaNewson ngokuyinhloko isihlalo seLockheed Lounge, asiklama ngemuva nje kwezifundo zakhe futhi sibukeka sengathi sikhishwe ngesiliva eliwuketshezi. Eminyakeni engamashumi amabili nalokhu "ifenisha" wabeka amarekhodi amathathu omhlaba wesiphakamiso esibiza kakhulu somklamo wesimanje esidayiswa ngumklami ophilayo.

Umsebenzi wakhe wakamuva - ipeni le-Montblanc elishiwo ngenhla - lihlobene nothando lukaNewson lwethuluzi lokubhala. "Abantu abaningi abanamapeni abagcini nje ngokubhala, kodwa futhi badlale ngawo," kuchaza u-Newson, ukuthi kungani amapeni akhe alinganiselwe ane, isibonelo, ukuvala kazibuthe, lapho i-cap ihambisana kahle nalo lonke ipeni.

UNewson uthi uthanda ama-fountain pen ngoba ayakujwayela. “Isihloko sepeni siyashintsha kuye ngokuthi ubhala ngakuphi. Yingakho kungafanele uboleke omunye umuntu ipeni lakho lomthombo,” echaza, wengeza ngokuthi kufanele ahlale enencwadi yokubhalela eqinile engu-A4 ukuze abhale imibono yakhe.

I-Newson inefilosofi yokuklama ecacile. “Kuyiqoqo lezimiso ezingasetshenziswa kunoma yini emhlabeni wonke. Okuwukuphela kwento eshintshayo yizinto ezibonakalayo kanye nobubanzi. Empeleni, awukho umehluko phakathi kokuklama umkhumbi nokuklama ipeni,” kusho uNewson, ofana nozakwabo uJony Ive - othanda izimoto.

Ukube isakhamuzi saseLondon esiphinde sibe ngubaba wezingane ezimbili sasinezinkulungwane ezingu-50 zamaRandi (ama-crown ayizigidi ezingu-1,2), sasiyosichitha ekulungiseni enye yezimoto zakhe ezindala. “Ngaqala ukuqoqa izimoto eminyakeni emine edlule. Izintandokazi zami yiFerrari yango-1955 kanye neBugatti yango-1929,” kubala uNewson.

Ezinyangeni ezisanda kwedlula, izimoto ziye zaba yisihloko esikhulu uma kuqhathaniswa ne-Apple, okwenza kube nokwehlukana okuyimfihlo okuthi, ngemboni yezimoto. isebenzisana ne. Ngakho-ke kungenzeka ukuthi mhlawumbe kwakuseCupertino ukuthi uNewson angahileleka ekuklameni imoto yakhe yokuqala yangempela; kuze kube manje kuphela, isibonelo, umqondo we-Ford (osesithombeni ngenhla). Ngaphezu kwalokho, yena ngokwakhe akazithandi kakhulu izimoto zamanje.

“Kuke kwaba nezikhathi lapho izimoto bezithwele zonke izinto ezinhle ngenqubekela phambili, kodwa njengamanje imboni yezimoto ibhekene nenkinga,” kukholwa uNewson.

Umthombo: The Wall Street Journal
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