Jaromir Miko Namuhla kuwusuku emhlabeni womculo ngezindaba ezimbili ezihlobene eduze nendlela u-Apple asize ngayo ekulolongeni umhlaba. KwakungoFebhuwari 26, 2008, lapho i-Apple, nesitolo sayo se-iTunes, iba umthengisi womculo wesibili ngobukhulu e-US, idlulwa yi-Walmart kuphela.
Kungaba njalo okuthakaselayo
Amaya Toman Esikhathini esifushane, i-Apple ithengise izingoma ezingaphezu kwezigidi eziyizinkulungwane ezine futhi yasebenzela amakhasimende angaphezu kwezigidi ezingu-4. Phakathi neminyaka emihlanu yokusebenza, inkampani yathengisa isilinganiso sezingoma ezingu-50 kumsebenzisi ngamunye. Ngenxa yokuthi i-Apple yayinemodeli yebhizinisi ehlukile kunabanye abathengisi, ithengisa amathrekhi ngamanye ngaphezu kwama-albhamu agcwele, abahlaziyi be-NPD Group kwadingeka "baguqule" izinombolo zeSitolo se-iTunes zibe ama-albhamu amathrekhi angu-80. Bathola kanjalo ukuthi isitolo somculo se-iTunes singesesibili esitolo somculo esidumile kuleli.
U-Apple wayeyazi ngempumelelo futhi wayilandela ngokuvula isitolo samamuvi esasihlinzeka - futhi esahlinzeka - inketho yokuqasha amamuvi ngaphezu kokuthengiswa okuvamile. Kodwa njengoba i-Apple ikwazile “ukubulala” ama-CD angokwenyama phakathi neminyaka eyishumi yokuqala, kamuva “yakwazi” ukubamba iqhaza ekubulaleni ibhizinisi layo lomculo.
Igalari yezithombe
iTunes eminyakeni edlule
Sekungu-2020 futhi abalaleli abaningi ngokwengeziwe bathembela ekusakazeni umculo kusuka ezinkonzweni ezifana ne-Apple Music, Spotify noma i-Tidal. Izindaba zakamuva I-Recording Industry Association of America (RIAA) ibika ukuthi umculo osakazwayo namuhla wenza u-79% wakho konke ukuthengiswa. Ukuthengiswa kwemidiya ebonakalayo njengama-CD noma amarekhodi kwenza u-10% futhi kuyindlela yesibili edume kakhulu yokusabalalisa.
Indawo yokugcina manje ingeyezitolo zedijithali njenge-iTunes Music Store. Baye babhekana nokwehla okukhulu kakhulu, ukuthengiswa okuvela kubo manje kwenza u-8% kuphela. Kungokokuqala ngqa kusukela ngo-2006 ukuthi izitolo zedijithali zenze imali engaphansi kuka-$XNUMX billion. Isikhathi lapho i-iTunes yaba isitolo esikhulu somculo emhlabeni esinezingoma eziyizigidi eziyizinkulungwane eziyishumi yayiyiminyaka eyishumi edlule. Futhi yisikhathi esiyingqopha-mlando ukuthi - kubonakala - ngeke siphinde senzeke.
Kungaba njalo okuthakaselayo
Njengamanje, izinsiza zomculo ezidume kakhulu yi-Apple Music neSpotify. Owokuqala oqanjwe wayenawo Ababhalisile abayizigidi ezingu-60 ngonyaka odlule nje, inani labo lenyuke ngo-80% okwamanje. Ngokuphambene nalokho, iSpotify, ebike abasebenzisi abakhokhayo abayizigidi eziyi-2019 ekupheleni kuka-124, ikhule unyaka nonyaka ngama-29%. Kuyathakazelisa ukuthi i-Apple yaziba iSpotify kwaze kwaba sekwephuze kakhulu, ngokusho kwesikhulu sangaphambili se-App Store.
