U-Michal Ždanský UJimmy Iovine, umakadebona embonini yomculo, umsunguli weBeats Electronics futhi njengamanje oyisisebenzi sakwa-Apple ubengumagazini. GQ iqanjwe phakathi kwe "Man of the Year". Kulesi senzakalo, unikeze inhlolokhono kumagazini ofanayo lapho ekhuluma khona ngomsebenzi wakhe emculweni kuze kube yiminyaka yakhe e-Beats. U-Iovine waqala eneminyaka engu-19 njengokuhlanza iphasishi endaweni yokuqopha. Eminyakeni engu-36 kamuva, wasungula inkampani ephumelela kakhulu yama-headphone. Kungekudala ngemuva kokuthi amaBeats ethule eyabo insizakalo yokusakaza, u-Apple wabathenga ngamaRandi ayizigidi eziyizinkulungwane ezintathu.
UJimmy Iovine uye waqiniseka isikhathi eside ukuthi amaBeats kufanele athengwe yi-Apple. Kwakuwuhlelo lwakhe lwesikhathi eside futhi waqhubeka eqinisekisa inkampani yaseCalifornian ukuthi imthole. “Angifuni ukusebenzela omunye umuntu. Ngifuna ukusebenza ngakho kwa-Apple. Ngiyazi ukuthi ngingakufeza lokho ku-Apple, ”kusho yena. "Ngifuna ukuhamba lapha, enkampanini kaSteve." Ngokusho kukaSteve Jobs, umculo ubulokhu uku-DNA ye-Apple, u-Iovine futhi ayazisa, kodwa ufuna ukuthatha imizamo yomculo ngisho nangaphezulu, ngakho watshela abameleli be-Apple: "Ngiyazi ukuthi i-Apple iyasiqonda isiko elithandwayo. Ngiyazi ukuthi usenembobo emculweni manje. Ake ngimxhume.'
Ngokuxhuma imbobo, i-Iovine isho ukwandisa iminikelo yomculo ye-Apple ngesevisi yokusakaza ebingekho ngokuphawulekayo enkampanini, naphezu kokuzama kwayo umsakazo we-inthanethi womuntu siqu. “Ngesikhathi ngifika kwa-Apple ngiyosebenza kule nkonzo yomculo esiyenzayo, ngingena ngaphakathi. Bengilokhu ngisebenza ngakho kusukela ngo-1973, ngenkathi ngisestudiyo ngicabanga ukuthi 'kufanele ngikuthole lokhu'. Kodwa senginayo futhi ayinami. Ukuzola, kodwa ngesifiso sokuvelela, lokho kuyisihluthulelo esingcwele. Ngaphandle kwalokho uzomosha impilo yakho.”
Kunezinye iziqephu eziningi ezithakazelisayo ku-interview, kodwa azihlobene ngokuqondile ne-Apple. U-Iovine usakhuluma ngokuthi bamthole kanjani u-Eminem, noma ukuthi badlala kanjani noJohn Lennon, noma kungani baqala umculo (ngenxa yabesifazane). Ungathola yonke inhlolokhono (ngesiNgisi). lapha.
