Vala isikhangiso

Sekuyiminyaka eminingi u-Apple ephishekela isu lokungavezi nelilodwa igama mayelana nemikhiqizo ehleliwe, ethi izoboniswa emhlabeni ngenkazimulo yayo kuphela ngesikhathi sokwethulwa okusemthethweni. Kodwa ingabe kuyisu elihle uma sesivele sazi konke ngabo kudala ngaphambi komcimbi? Abanye bakwenza ngendlela ehlukile, futhi mhlawumbe kangcono. 

Abakhiqizi ababili abakhulu bamafoni omakhalekhukhwini, okungukuthi i-Samsung ne-Apple, balandela isu elifanayo - ukuphika nokuphika. Abafuni ukukhiphela ucezu olulodwa lolwazi mayelana nemikhiqizo yabo ezayo emhlabeni ngaphambi kokuba imenyezelwe ngokusemthethweni kunkulumo eyisihluthulelo ehleliwe. Yebo, bekungeke kube khona okungalungile ngalokho ukube besingazi cishe yonke into ngabo.

Ukuqagela nokuvuza kubusa umhlaba 

Sinabahlaziyi abahlukahlukene lapha abaxhumene ne-supply chain yezingxenye ezisetshenziswa izinkampani emikhiqizweni yazo, "abasiphakela" ngokwethembeka ulwazi mayelana nokuthi yini okufanele siyilindele. Isikhathi esiningi imininingwane ilungile, kodwa kwesinye isikhathi ayilungile. Lokhu manje kufakazelwa iqiniso lezingcingo eziguquguqukayo ezisanda kwethulwa zakwaSamsung, lapho i-Galaxy Z Flip4 kufanele ngabe inesibonisi sangaphandle esikhulu, kuyilapho igcina icishe ifane nesizukulwane esedlule. Kodwa kukho konke okunye, izindaba zazikhuluma iqiniso.

Uma ulwazi luputshuzwa ngomkhiqizo ovela kumkhiqizi ongadumile kangako, akekho onendaba ngempela. Kepha uma kukhulunywa nge-Samsung noma i-Apple, abalandeli babo balambele izindaba mayelana nokuthi yini abangayilangazelela. Ngaphezu kwalokho, namuhla kubonakala sengathi akunakwenzeka ukufihla lonke ulwazi, kungakhathaliseki ukuthi izinkampani zizama kanzima kangakanani. Ngu-Apple ozama ngoba akafuni ukuthi kukhishwe imininingwane. I-Samsung, ngakolunye uhlangothi, inikeza umbono wokuthi ayinandaba, nokuthi empeleni kuyafiseleka ukuthi ukuvuza kukhona. Kungani?

Ngoba kwenza imikhiqizo kukhulunywe ngayo kudala ngaphambi kokuthi yethulwe. Intshisekelo yabezindaba iyadalwa futhi imvamisa nobuqiniso bolwazi bukhula kancane kancane. Futhi yilokho ofuna ukuthi idivayisi yakho ezayo ilindeleke ukuthi ibe yikho. Kodwa lokho bekungenzeka futhi ngokusemthethweni, okungaba indlela engcono kakhulu. Lokhu, isibonelo, i-Google noma inkampani entsha Nothing.

Umzuzwana wokumangala 

I-Apple ifuna ubumnyama bolwazi oluphelele, bese ilindela ukuthi umkhiqizo owethulwe uzosula wonke umuntu amehlo. Kodwa lapho sazi ukuthi kuzoba yini, ukuthi izobukeka kanjani nokuthi izokwazi ukwenzani, khona-ke ukwethulwa kwemizamo yomkhiqizi kuba sivivi. Ngakho-ke lowo mphumela we-"wow" kungenzeka ukuthi ungenzeki, futhi yi-Apple impela efuna ama-iPhones ayo, ama-iPads nama-Macs ukuthi asenze sihlale phezu kwezimbongolo zethu.

Nakuba i-Samsung ifuna ukuthi izintatheli zisayine zonke izivumelwano zokungadaluli, noma kunjalo, lonke ulwazi luzophuma kwezinye iziteshi, ngakho-ke isethulo ngokwaso sizoqinisekisa kuphela konke. Kepha iGoogle isivele ikhombisile iPixel 7 yayo entwasahlobo yalo nyaka, esingeke siyibone kuze kube ekwindla, kanye nePixel Watch noma ithebhulethi yayo. Ngeke sikubone lokho kuze kube unyaka ozayo. Ngokusemthethweni, washo lokhu akuhlelayo, wakhombisa ukuthi izobukeka kanjani, futhi ngokwezinga elithile wanqamula ithiphu kwabangase babe abaqagela.

Akukho okwenze kangcono nakakhulu. Wakha i-aura enkulu ngempela yokulindela umakhalekhukhwini wakhe wokuqala, ngisho noma amagama amakhulu enza okuningi. Ngokuhamba kwesikhathi, waqala ukusekela lezi ngokubukeka kwangempela kwefoni kanye nemisebenzi yayo phakathi nesikhathi esisele kuze kube umbukiso. Kungashiwo ukuthi lokhu akuzange kuphunyuke kunoma yimuphi umlandeli wezobuchwepheshe. I-Nothing Phone (1) bekufanele kube yi-iPhone entsha phela, ngakho ibigcina abaningi bephapheme. Besivele sazi yonke into ngosuku olwandulela ukwethulwa okusemthethweni, emithonjeni esemthethweni.

Ukushintsha isu 

Kule nkathi yanamuhla enamanzi angapheli e-Internet, kuncane okungafihlwa. Futhi u-Google no-Nothing sebekwazi lokho, yingakho bazivumelanisa nezimo. Mhlawumbe kungaba yisikhathi sokuthi sithole ku-WWDC elandelayo nokuthi imiphi imishini emisha izinhlelo zokusebenza ezintsha ezizokwethulwa ngayo. Uma i-Apple ingasakwazi ukugodla ulwazi, ingalulawula okungenani ngokuqaphela. Phela, sesivele sazi cishe yonke into mayelana ne-iPhone 14 ehleliwe, asazi nje ukuthi i-Apple izobenza babize kangakanani ngempela, futhi uma izosibonisa ezinye izici ezintsha ezihlukile zohlelo, okungaba ukuphela kwazo. into eyayingakhanya. Phela, ngonyaka odlule kwaba, isibonelo, umbuso wefilimu. 

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