Vala isikhangiso

Umagazini we-MarketingSalesMedia unomugqa wethegi wokufunda okubalulekile kokumaketha, ibhizinisi kanye nabantu bemidiya esihlokweni sawo esingezansi. Lesi sihloko savusa isithakazelo sami: I-Apple iphelelwa yimibono, kufanele behlise amanani ngu-Klára Čikarová.

Zihlulele wena:

Isithonjana sobuchwepheshe ngeke sisakwazi ukuqhubeka sikhipha imikhiqizo emisha yoguquko.

Enkulumweni eyisihluthulelo kaJuni, i-Apple yethule izinto ezintsha ezimbalwa, njengeMacBook Airs enempilo yebhethri ende kakhulu (ngo-25% kuya ku-45%). Ingabe uyazi nge-laptop ye-PC ongasebenza kuyo usuku lonke?

Ngemuva kweminyaka eminingi, ikhompyutha yobungcweti ye-Mac Pro ekugcineni ithole into eqanjiwe. Inguqulo entsha (eqhubekayo) yesistimu yokusebenza yamakhompyutha (OS X) kanye ne-iOS7 yamathebulethi namafoni nazo ziyalungiswa.

Ngesikhathi lapho inani elikhulu labakhiqizi (i-HP, i-Samsung) liphefumulelwe kakhulu, kunokuba libe ngaphansi, nganoma yini ene-apula elunywe egobolondweni layo, lapho inani elikhulu labakhiqizi be-PC libhekene nokwehla kokuthengiswa kwekhompyutha okungcono kakhulu, noma ukulahlekelwa okubi kakhulu. I-Apple ikhula njalo hhayi ekuthengisweni kuphela, kodwa minyaka yonke yethula ukuthuthukiswa okuncane noma okukhulu emikhiqizweni yayo.

Esigabeni esilandelayo sombhalo wakhe, nokho, umbhali uyasiphika isimangalo sakhe sangaphambilini mayelana nokusalela emuva kwe-Apple:

Nakuba inkampani isazama ukusungula izinto ezintsha - ngokwesibonelo, ilungiselela ukukhiqiza i-iWatch...

Ulwazi lokuqagela lukhona ukuze lushintshwe!

... kodwa ezinye izitayela, njengoba kwavela endabeni yokukhokha ngeselula, azinaso isikhathi sokubamba.

Kusukela ngo-April 2003, kube nesitolo somculo we-iTunes lapho ungakhokha khona ngekhadi. Kodwa umbhali wayesho izinkokhelo ze-NFC. Uma uthi nhlá, singathola amamodeli angamakhulu amaningana ama-smartphones ane-Android ne-Windows Phone, kodwa kuze kube manje akubonakali sengathi le ndlela yokukhokha ingasakazeka kangangokuthi i-Apple ingaphuthelwa isitimela. NgoSepthemba odlule ngalesi sihloko Kusho uPhil Schiller: "Akucaci uma i-NFC ixazulula noma iyiphi inkinga yamanje, i-Passbook ingenza izinto ezidingwa abantu namuhla." Kodwa kulo nyaka, i-Apple ingase iguqule umqondo wayo. Asilinde kuze kube uSepthemba 10.

Inkampani evela eCupertino ayithumeli i-NFC namafoni ayo ngokuzenzakalelayo, kodwa kukhona nezixazululo zezinkampani zangaphandle. Isib. I-Komerční banka inikeza amaklayenti ayo izixazululo zokukhokha kusetshenziswa ubuchwepheshe be-Near Field Communication (NFC) ngqo kuma-iPhones.

Lokhu kufakazelwa futhi ucwaningo lokuthandwa kwemikhiqizo phakathi kwentsha, eyanyatheliswa yi-ejensi yaseJalimane i-Bauer ekuqaleni kukaJulayi. Kuyo, indawo yokuqala ye-Apple yathathwa ngabakwaSamsung okokuqala ngqa.

Ukufaneleka kwenhlolovo kanye nokwethulwa kwemiphumela kungaba isihloko esihlukile. Yafakwa ocwaningweni cishe bangu-1200 abafundi nabafundi abaneminyaka engu-12 kuya ku-19. Ingabe bangamakhasimende akhetha futhi athenge i-iPhone noma i-Samsung?

Impendulo ye-Apple ekucindezelweni kokuncintisana iwukwehlisa amanani. NgoSepthemba, ngaphezu kwe-iPhone 5S entsha, izophinde yethule inguqulo eshibhile yamafoni ayo - i-iPhone Mini enombala wepulasitiki. I-Apple ibingakakuqinisekisi ukwethulwa kwe-iPhone encane.

Uma i-Apple inefoni eshibhile isilungile, izobe iqondiswe eqenjini eliqondiwe elihlukile futhi cishe ngeke inciphise i-iPhone 5S. Isimo kufanele sifane kakhulu nokwethulwa kwe-iPad mini.

Kodwa-ke, yaklanywa ngesikhathi sokuphila komphathi wesikhathi eside nomsunguli we-Apple, uSteve Jobs.

Umbhali ngokusobala unolwazi oluhle kakhulu oluvela ku-Apple?

Izilinganiso zentengo ye-iPhone Mini ziyahlukahluka kusuka ezinkulungwaneni ezimbili kuya kweziyisishiyagalombili...
Izindleko ezilinganiselwe zokukhiqiza i-iPhone 5 zisuka ku-$168 ziye ku-$207. Yini okufanele i-Apple "ikope" ukuze ilingane nenani le-CZK 2? Ngokubona kwami, intengo ye-iPhone eshibhile ingasukela ku-000 imiqhele ukuya phezulu.

... imodeli yakamuva ye-iPhone 5, intengo yayo evamise ukuba yimiqhele engaba ngu-20.

Intengo ku-Apple.com/cz iqala ku-CZK 16 enguqulweni engu-627 GB, ebiza kakhulu engu-16GB ibiza u-CZK 64. Kodwa ifoni ingabuye ithengwe eshibhile.

Futhi imibono "yezazi" ilandela.

"... ukwethulwa kwemodeli eshibhile kuyisinyathelo esinengqondo ngokuphelele esinqumweni sesu elilandelayo lomkhiqizo," kuphawula lowo owayengumphathi wakwa-SonyEricsson u-Dagmar Zweschperová mayelana nokuhamba kwe-Apple.

Umqondisi wezohwebo we-Creative Dock agency u-Ondřej Tomeš naye uyazi ukuthi inkinga ikuphi:

"Ngaphandle kweMisebenzi, inkampani kancane kancane ilahlekelwa isikhundla sayo njengomholi osungula izinto ezintsha ngenxa yezilwane ezidla ezinye ezivela e-Amazon, Google noma Samsung ...

Kumfundi ojwayelekile ongayazi imikhiqizo noma inkampani ye-Apple, kunzima ukuhlukanisa ingxube yemibono, ukuqagela okungenasisekelo kanye namaqiniso angamahhafu anenhloso.

Ngeke kusaba khona i-MarketingSalesMedia. Bambelela enselweni yakho.

.