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U-Eddy Cue noJimmy Iovine bajabule nge-Apple Music. Umncintiswano uzolile

Ondrej Holzman
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Isethulo sangoMsombuluko senkonzo entsha yokusakaza umculo evela kwa-Apple abukwanga ngesineke abalandeli bohlobo lwaseCalifornian kuphela, kodwa nangabaqhudelana abakhulu benkampani esanda kwakhiwa. I-Apple Umculo. Izokwethulwa ngoJuni 30, kodwa okungenani okwamanje, insizakalo eyimbangi ephambili kwaSpotify ayesabi kakhulu.

I-Apple Music iyimpendulo ka-Apple kuSpotify, Tidal, Rdio, YouTube, kodwa futhi Tumblr, SoundCloud noma Facebook. Isevisi entsha yomculo izohlinzeka ngokusakaza cishe yonke ikhathalogi ye-iTunes, isiteshi somsakazo se-1/XNUMX Beats XNUMX okuqukethwe kwayo kuzodalwa abantu, futhi ekugcineni kube ingxenye yomphakathi yokuxhuma umculi nomlandeli.

Kwa-WWDC, i-Apple inake kakhulu insizakalo yayo entsha yomculo. U-Eddy Cue, uJimmy Iovine kanye nomrepha uDrake babonakale esiteji. Abaqokiwe ababili bokuqala abaphethe i-Apple Music babe sebehlanganyela eminye imininingwane ezingxoxweni eziningi ezingahlangani nenkulumo eyisihluthulelo.

Ukusakaza-bukhoma sekuqalile

"Sizama ukudala into enkulu kunokusakaza lapha, enkulu kunomsakazo," kusho Pro The Wall Street Journal ngokungenasizotha u-Eddy Cue, othi ukusakazwa komculo kuseyinsakavukela umchilo wesidwaba ngoba “kunezigidigidi zabantu emhlabeni futhi bayizigidi eziyi-15 kuphela ababhalisile [abasakaza umculo]”. Ngesikhathi esifanayo, i-Apple ayizange ifike nanoma yikuphi ukuguqulwa. Okuningi akukhombise ngoMsombuluko sekukhona lapha ngendlela ethile.

Lona kanye iqiniso lokuthi i-Apple ayizange iqhamuke nanoma yini engenza wonke umuntu ashintshele kuyo ngokushesha kubonakala kushiye abaphathi bezinkampani eziqhudelanayo bezolile. “Angicabangi ukuthi ngike ngazethemba kakhulu. Sonke besilokhu silindile, kodwa manje sesizizwa singcono,” kusho isikhulu senkampani esakaza umculo esingadalulwanga.

Ngemuva kwenkulumo eyisihluthulelo yangoMsombuluko, u-Apple uxoxisane neseva I-Verge abantu abambalwa embonini yomculo, futhi bonke bavumelana ngento eyodwa: abakholelwa ukuthi i-Apple Music ingathinta umhlaba womculo ngendlela efanayo ne-iTunes eyenza eminyakeni engaphezu kweshumi edlule.

Indawo yawo wonke umuntu

Ingxenye ebalulekile ye-Apple Music izoba yisiteshi se-Beats 1 esishiwo ngaphambili, okufanele sigqame ngaphezu kwakho konke ngoba okuqukethwe kokusakaza ngeke kuhlanganiswe amakhompyutha, kodwa yi-trio yo-DJ abanolwazi. Kufanele bethule okuqukethwe kubalaleli abangakwazi ukukuthola kwenye indawo.

“Ngabona ukuthi imboni yokuqopha umculo iya ngokuya incane. Wonke umuntu uzama nje ukuthola ukuthi hlobo luni lwengoma okumele alenze ukuze ayifake emsakazweni, okungumsakazo owumshini nabakhangisi abakutshela ukuthi udlale ini." echaza Pro The Guardian UJimmy Iovine, u-Apple amthola ekutholeni amaBeats. “Ngokwami ​​ukubona abaculi abaningi abanohlonze bashaya udonga abakwazi ukudlula kulo, lokho kubacisha abaningi. Siyethemba ukuthi lesi simiso semvelo esisha sizosiza ekuguquleni lokho.”

KuBeats 1, i-Apple ibambe iqhaza ku-BBC u-DJ Zane Lowe, owaziwa ngokuvundulula ithalente elisha, futhi okholelwa ukuthi lesi siteshi sokusakaza esikhethekile singaheha amakhasimende. Kodwa-ke, umncintiswano awucabangi ukuthi i-Apple Music kufanele ibasongele nganoma iyiphi indlela. “Eqinisweni angicabangi ukuthi bazama ukukholisa noma ngubani ukuthi ashintshele kubo. Ngicabanga ukuthi bazama ukuthola abantu abangakaze basebenzise ukusakaza phambilini,” kusho lesi sikhulu somculo esingadalulwanga esithe kukhona indawo yawo wonke umuntu emakethe.

Ngisho nangaphambi kokuba i-Apple yethule insizakalo yayo, bekunamahlebezi okuthi ifuna ukuxoxisana ngamanani ashibhile okubhaliselwe kunomncintiswano. Ingena embangweni sekwephuzile futhi ingaheha amakhasimende ngemali ephansi. Kodwa u-Eddy Cue uthe akacabangi kakhulu nge-$10 edliwa yi-Apple Music ngenyanga. Okubaluleke kakhulu, uthe, kwakuyintengo yokubhalisela umndeni - amalungu omndeni angafinyelela kwayisithupha angasebenzisa i-Apple Music ngama- $ 15 ngenyanga, okungaphansi kweSpotify. Nakuba ukusabela okusheshayo kulindeleke abaseSweden.

“Ngicabanga ukuthi intengo yokubhaliselwe kwanyanga zonke njenge-albhamu eyodwa ilungile. Ungaphakamisa u-$8 noma u-$9, kodwa akekho onendaba.” kusho I-Cue for Billboard. Okubaluleke kakhulu kuye kwakuwuhlelo lomndeni. "Unenkosikazi, isoka, izingane... bekungeke kusebenze ukuthi ngamunye wabo azikhokhele izikhokhelo zakhe, ngakho-ke sachitha isikhathi esiningi sixoxisana nezinkampani zokuqopha futhi siziqinisekisa ukuthi lokhu bekuyiqiniso. ithuba lokuhlanganisa wonke umndeni,” kuchaza uCue.

I-Apple izoyisa yonke ingxenye phambili

Ngesikhathi esifanayo, ngokusho kwenhloko yezinsizakalo ze-intanethi ye-Apple, ayikho ingozi yokuthi ukusakaza kufanele kubhubhise ibhizinisi elikhona le-Apple, nakuba lisanda kumiswa - Isitolo se-iTunes. “Baningi abantu abakujabulela kakhulu ukudawuniloda, futhi ngicabanga ukuthi bazoqhubeka nokwenza njalo,” kusho uCue ebuzwa ukuthi kuzokwenzekani ngokudawunilodwa komculo uma bengadingi nhlobo ukulanda ngale ndlela yokusakaza. .

“Akumele ngabe sizame ukubulala i-iTunes Store noma ukubulala abantu abathenga umculo. Uma ujabulile ngokuthenga ama-albhamu ambalwa ngonyaka, qhubeka… Kodwa uma singakusiza uthole abaculi abasha noma i-albhamu entsha nge-Connect noma ngokulalela umsakazo we-Beats 1, kuhle,” kuchaza ifilosofi ye-Apple's Cue.

Isimo emhlabeni wokusakazwa komculo muhle impela ngemuva kokwethulwa kwe-Apple Music. I-Apple ngokuqinisekile ayizange idale insiza okufanele iqhube abanye abaqhudelana nabo ekuqothulweni. Isibonelo, uSpotify uphuthume ukumemezela ngemuva nje kwenkulumo eyisihluthulelo yangoMsombuluko ukuthi isivele ifinyelele kubasebenzisi abayizigidi ezingama-75, okuhlanganisa nabasebenzisi abakhokhayo abayizigidi ezingama-20, ukukhombisa ukuthi ingakanani ukuhola enakho njengamanje ku-Apple Music.

Nokho, ekugcineni, uRdio kuphela ophendule ngokuqondile kumdlali omusha embonini. Okusho ukuthi, uma ungabali i-tweet ezosuswa maduze evela ku-Sotify CEO uDaniel Ek, obhale kuphela ukuthi "Oh ok". U-Rdio akazange akususe okuthunyelwe kwakhe ku-Twitter. Ithi, “Siyakwamukela, Apple. Ngokujulile. #applemusic”, ihambisana nomlayezo omfishane futhi iyinkomba esobala eya ku-1981.

Khona-ke i-Apple ncamashi ngale ndlela "wamukelekile" embonini yayo i-IBM ngenkathi yethula ikhompyutha yayo yomuntu siqu. Kubonakala sengathi i-Rdio, kodwa futhi i-Spotify nezinye izimbangi bakholelwa komunye nomunye kuze kube manje. Kwenziwa kanjani I-Verge kusho isikhulu esingadalulwanga igama lenkampani yokuqopha, "uma i-Apple ikumdlalo, wonke umuntu ukhipha konke okusemandleni akhe, futhi ngicabanga ukuthi yilokho esizokubona". Ngakho singabheka phambili kuphela ukuthi ikusasa lokusakazwa komculo liyoba njani.

Umthombo: I-Verge, The Guardian, I-WSJ, Billboard, Apple Insider
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