Vala isikhangiso

U-Tim Cook ubelokhu ehaya izinkondlo ngabo cishe iminyaka, futhi manje u-Eddy Cue, inhloko yophiko lwe-iCloud ne-iTunes, usejoyine umphathi wakhe. Engqungqutheleni yeKhodi eqhubekayo eCalifornia, uthe kulo nyaka u-Apple uzokwethula imikhiqizo engcono kakhulu ake wayibona…

“Kulo nyaka sinemikhiqizo ehamba phambili engake ngayibona eminyakeni engu-25 ngise-Apple,” kusho u-Eddy Cue, obekumele abe sesiteji nozakwabo uCraig Federighi, engxoxweni abe nayo noWalt Mossberg noKara Swisher. I-Apple, noma kunjalo, ngaphambi nje kokusebenza umemezele ukutholwa kwamaBeats futhi uCue ekugcineni wajoyinwa yi-CEO entsha ye-Apple, uJimmy Iovine.

[yenza isenzo=”caphuna”]Okubalulekile ukuthi i-Apple ne-Beats ingakudala ndawonye.[/do]

U-Tim Cook ubelokhu ekhuluma ngemikhiqizo emisha, emangalisayo u-Apple anayo emisebenzini isikhathi eside manje. Amakhasimende agcina ngoFebhuwari ihehe izigaba zemikhiqizo emisha, kodwa kuze kube manje asikaboni okuningi okuvela ku-Apple kulo nyaka. Kodwa-ke, konke kufanele kuqale ngoMsombuluko ozayo e-WWDC, lapho kulindeleke khona izindaba ezinkulu zokuqala ezivela enkampanini yaseCalifornian, futhi ezinyangeni ezilandelayo - okungenani ngokusho kukaCue - amaphrojekthi abalulekile nakakhulu kufanele alandele.

Engqungqutheleni yeKhodi, u-Eddy Cue naye wavumelana nomphathi wakhe ekutholeni ama-Beats, okuphakamisa imibuzo eminingi. U-Tim Cook kakade wachaza ukuthi kungani ethenge inkampani eyenza amahedfoni angokomfanekiso futhi engumnikazi wenkonzo yokusakaza umculo, wavuma ngokushesha uCue. “Ngicabanga ukuthi esizokwakha ngokubambisana kuzoba yinto emangalisayo. Akukhathalekile ukuthi amaBeats enzeni kuze kube manje. Kumayelana nokuthi i-Apple ne-Beats ingakha ndawonye,” kusho uCue ebheke ngabomvu ikusasa.

Lapho uMossberg ebuza ukuthi kungani i-Apple ingazakhelanga ama-headphone kanye nenkonzo yayo yomculo, kodwa kwadingeka ithenge ama-Beats ngamadola ayizigidi eziyizinkulungwane ezintathu, uCue unikeze impendulo ecacile. "Kithina kwakuyindaba ecacile, into ecacile," ephawula ngokutshalwa kwezimali kwezigidigidi ezintathu zamaRandi, athi "ihluke kakhulu" mayelana nabantu abazuziwe kanye nobuchwepheshe. “Akuyona into ezobhakwa ngobusuku obubodwa. UJimmy (Iovine - inothi lomhleli) futhi ngikhulume ngokusebenza ndawonye iminyaka eyishumi."

U-Eddy Cue uqinisekile ngekusasa eliphumelelayo, ngokusho kwakhe, umculo njengoba siyazi namuhla uyafa futhi yonke imboni ayikhuli njengoba u-Apple wayecabanga. UJimmy Iovine kanye noDkt. Dre uthole usizo. "Ngalesi sivumelwano, akufani no-2 + 2 = 4. Ifana nezinhlanu, mhlawumbe eziyisithupha," kusho uCue, oqinisekisile ukuthi uhlobo lweBeats luzoqhubeka lusebenza ngokuzimela. Kube nama-"iBeats" avela ezithamelini ephendula, uCue aphendule ngokuhleka, "Angikaze ngikuzwe lokho ngaphambilini".

Ingxoxo yabe isiphendukela kumabonakude, omunye wemikhiqizo okucatshangwa kakhulu ngayo mayelana ne-Apple. U-Eddy Cue ukuqinisekisile ukuthi kunesizathu sokuba nentshisekelo embonini ye-TV. “Isizathu esenza abantu abaningi babe nesithakazelo kuthelevishini ngokuvamile kungenxa yokuthi ithelevishini idlala kabi. Kodwa ukuxazulula le nkinga akulula. Awekho amazinga omhlaba, izinkinga eziningi zamalungelo,” kuchaza uCue, kodwa wenqabile ukudalula ukuthi i-Apple isebenza ngani. Konke akushilo wukuthi umkhiqizo wakhe we-TV okwamanje ngeke ume. "I-Apple TV izovela. Ngiyayithanda, ngiyisebenzisa nsuku zonke. ”

Umthombo: I-Verge
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