UFiliphu Novotny Sekuphele iminyaka eyisikhombisa i-Apple yaqala isiko layo elisha lebhizinisi elibizwa nge-iTunes Festival. Ihlinzeka ngokukhonjiswa kwamahhala kwabadlali abahamba phambili emphakathini jikelele, futhi ngenxa yalokho, iBritish London iba iMecca yomhlaba wonke yomculo unyaka nonyaka. Nokho, lo nyaka uhlukile; Apple ngoLwesibili waqala I-iTunes Festival SXSW, eyenzeka e-Austin, e-USA.
Imikhosi yaseLondon isivele izakhele idumela elihle kakhulu ngemva nje kokuqala kwayo ngo-2007. Phakathi kwemicimbi emikhulu yomculo, bagqama ngesimo sabo sokusondelana okungajwayelekile nobungane, abasizuze kakhulu ngenxa yokukhethwa kwamakilabhu amancane aseLondon. Abaningi bebekhathazekile ngokuthi lo mkhosi uzosinda yini ekuthuthelekeni kwezwekazi leMelika.
U-Eddy Cue, iphini likamongameli omkhulu wakwa-Apple wezinhlelo ze-inthanethi nezinkonzo, yena uphawule ngalokhu okukhathazayo. "Nami bengingenaso isiqiniseko sokuthi singakuletha konke e-United States," kusho uCue etshela iseva I-Fortune Tech. “Umkhosi oseLondon uyinto engavamile ngempela. Kubo bonke abantu bekubonakala sengathi ukube umcimbi ububanjelwe kwenye indawo, bekungeke kufane,” kuvuma yena.
Umbono wezivakashi uqinisekiswa umlobi wesihloko esishiwo, uJim Dalrymple, owazi kahle ama-vintages aseLondon. “Ngazi kahle ukuthi uCue usho ukuthini. Amandla ahambisana ne-iTunes Festival ayamangalisa,” kusho uDalrymple. Ngokusho kwakhe, nakulo nyaka awuhlukile - ifestivali e-Austin's Moody Theatre isenomthwalo omkhulu.
Ngokusho kukaCue, lokhu kungenxa yokuthi abahleli babone kahle ukuthi yini eyenza i-iTunes Festival ihluke kangaka. “Kufanele uthole indawo efanele. Inhlanganisela ye-Austin, okuyidolobha elinesiko elikhulu lomculo, futhi le midlalo yeshashalazi emnandi ilungele umculo,” kwembula uCue.
Ngokusho kwakhe, iqiniso lokuthi i-Apple ayisondeli emkhosini njengomcimbi wezinkampani noma ithuba lokumaketha libalulekile. “Asizami ukukhangisa imikhiqizo yethu lapha; imayelana nabaculi nomculo wabo,” engeza.
Yingakho i-iTunes Festival ingenzeki emahholo nasezinkundleni ezinkulu, nakuba bekungagcwala kuze kuqhume. Kunalokho, abahleli bakhetha amakilabhu amancane - iMoody Theatre yalo nyaka inezihlalo ezingu-2750. Ngenxa yalokhu, amakhonsathi agcina umlingiswa wawo osondelene nonobungane.
UDalrymple ubonisa isimo esingajwayelekile se-iTunes Festival ngesibonelo esithile: "Emizuzwini embalwa ngemuva kokuthi i-Imagine Dragons iqede isethi yabo emangalisayo, yahamba yayohlala ebhokisini, lapho ibuke khona ukusebenza kweColdplay," ekhumbula ngoLwesibili ebusuku. “Leyo ngenye yezinto eyenza i-iTunes Festival ihluke. Akukhona nje ukuthi abaculi baqashelwa abalandeli. Imayelana nokuhlonishwa kwabaculi ngamaciko uqobo. Futhi lokho awukuboni nsuku zonke,” kuphetha uDalrymple.
Idlanzana labaculi nabadlali abaziwayo bayacula kulo mkhosi kulo nyaka - ngaphezu kwalabo osekushiwo, yibo, isibonelo, uKendrick Lamar, uKeith Urban, uPitbull noSoundgarden. Njengoba iningi lenu cishe lingeke likwazi ukufika ku-Moddy Theatre ngokwayo, ungabuka ukusakazwa bukhoma usebenzisa uhlelo lokusebenza lwe-iOS ne-Apple TV.
