Ondrej Holzman Izinqubo zomthetho eziqhubekayo lapho i-Apple ibhekene necala lokulimaza abasebenzisi kanye nezimbangi ngokuvikela kwayo i-iPod ne-DRM ku-iTunes kungase kuthathe ithuba elingalindelekile. Abameli bakwa-Apple manje sebebuze ukuthi ngabe bakhona yini abamangali kuleli cala nhlobo. Uma ukuphikisa kwabo kungavunywa, icala lingaphela.
Nakuba abaphathi abaphezulu bakwa-Apple, isikhulu se-iTunes u-Eddy Cue kanye nesikhulu esiphezulu kwezokukhangisa uPhil Schiller, bethule ubufakazi amahora ambalwa ngaphambi kwenkantolo ngoLwesine, incwadi yaphakathi kwamabili abameli bakwa-Apple abayithumele kuJaji Rogers ingase ibonakale ibaluleke kakhulu ekugcineni. Ngokusho kwabo, i-iPod kaMarianna Rosen waseNew Jersey, ongomunye wabamangali ababili abaqanjwe igama layo, ayingeni phakathi nesikhathi esihlanganiswe yicala lonke.
U-Apple usolwa ngokusebenzisa uhlelo lokuvikela i-DRM olubizwa ngokuthi i-Fairplay ku-iTunes ukuvimba umculo othengwe ezitolo ezincintisanayo, owawungadlalwa ku-iPod. Abamangali bafuna amademeshe kubanikazi bama-iPod athengwe phakathi kukaSepthemba 2006 noMashi 2009, futhi lokho kungaba yisikhubekiso esikhulu.
[yenza isenzo=”caphuna”]Ngikhathazekile ngokuthi kungenzeka ngingabi naye ummangaleli.[/do]
Encwadini eshiwo ngenhla, i-Apple ithi ihlole inombolo ye-serial ye-iPod touch eyathengwa uNksz. Rosen yathola ukuthi yathengwa ngoJulayi 2009, izinyanga ezimbalwa ngaphandle kwesikhathi okukhulunywa ngaso ecaleni. Abameli bakwa-Apple baphinde bathi abakwazanga ukuqinisekisa ukuthengwa kwamanye ama-iPods Rosen abathi bawathengile; isibonelo, i-iPod nano bekumele ithengwe ekwindla ka-2007. Ngakho-ke, badinga ukuthi omunye umuntu anikeze ubufakazi balokhu kuthenga.
Kuphinde kube nenkinga ngommangali wesibili, uMelanie Tucker waseNorth Carolina, abameli bakhe bakwa-Apple abafuna ubufakazi bokuthenga kwakhe, njengoba bethole ukuthi i-iPod touch yakhe yathengwa ngo-Agasti 2010, futhi ngaphandle kwesikhathi esibekiwe. UNksz Tucker wafakaza ukuthi wathenga i-iPod ngo-April 2005, kodwa wayenabanye abambalwa.
IJaji uYvonne Rogers naye uzwakalise ukukhathazeka ngamaqiniso asanda kwethulwa, nangakaqinisekiswa, njengoba ummangali engakaphenduli. “Ngikhathazekile ngokuthi asikho isidingo sokuthi ngibe nomshushisi. Lokho kuyinkinga,” uvumile, wathi uzoluphenya ngokuzimela lolu daba kodwa ufuna izinhlangothi zombili ziluxazulule lolu daba ngokushesha. Uma ngempela engekho ummangaleli ovelayo, icala lingahoxiswa lonke.
U-Eddy Cue: Akukwazanga ukuvula uhlelo kwabanye
Ngokwalokho abakushilo kuze kube manje, bobabili abamangali akufanele babe ne-iPod eyodwa kuphela, ngakho-ke kungenzeka ukuthi isikhalazo sika-Apple ekugcineni sizohluleka. Ubufakazi buka-Eddy Cue noPhil Schiller bungadlala indima ebalulekile uma icala liqhubeka.
Owokuqala, obhekele ukwakhiwa kwazo zonke izitolo ze-Apple zomculo, izincwadi nezinhlelo zokusebenza, wazama ukuchaza ukuthi kungani inkampani yaseCalifornian idale isivikelo sayo (DRM) ebizwa ngokuthi i-Fairplay, nokuthi kungani ingavumeli abanye ukuthi bayisebenzise. Ngokusho kwabamangali, lokhu kuholele ekutheni abasebenzisi bavalelwe ku-ecosystem ye-Apple futhi nabathengisi abaqhudelanayo bangakwazi ukufaka umculo wabo kuma-iPod.
[yenza isenzo=”citation”]Besifuna ukunika ilayisense i-DRM kusukela ekuqaleni, kodwa akwenzekanga.[/do]
Kodwa-ke, inhloko ye-iTunes nezinye izinsiza ze-inthanethi zakwa-Apple, u-Eddy Cue, uthe lesi yisicelo sezinkampani zokuqopha ukuze zivikele lo mculo, nokuthi i-Apple yenza izinguquko ezalandela ukuze kwandiswe ukuphepha kohlelo lwayo. Kwa-Apple, babengayithandi ngempela i-DRM, kodwa kwadingeka bayisebenzise ukuheha izinkampani zokuqopha kuma-iTunes, ngaleso sikhathi ezazilawula amaphesenti angu-80 emakethe yomculo.
Ngemuva kokucubungula zonke izinketho, i-Apple yanquma ukwakha uhlelo lwayo lokuvikela i-Fairplay, ababefuna ukuyinikeza ilayisense kwezinye izinkampani, kodwa uCue uthe lokho kwakungeke kwenzeke. “Besifuna ukunikeza i-DRM ilayisensi kwasekuqaleni ngoba besicabanga ukuthi yinto efanele ukuthi yenziwe futhi singakhula ngokushesha ngenxa yayo, kodwa ekugcineni asizange siyithole indlela yokuyenza isebenze ngendlela ethembekile,” kusho uCue othe. usebenza kwa-Apple kusukela ngo-1989.
Isinqumo sephaneli yamajaji ayisishiyagalombili sizoncika kakhulu ekutheni inquma kanjani ukubuyekezwa kwe-iTunes 7.0 kanye ne-7.4 - noma ngabe bekuyintuthuko yomkhiqizo noma izinguquko zamasu ukuze kuvinjwe ukuncintisana, abameli be-Apple asebevumile ukuthi bekungomunye wemiphumela , nakuba ngokusobala bekungeyona imiphumela. eyinhloko. Ngokusho kukaCue, i-Apple ibishintsha uhlelo lwayo, obelungeke lwamukele okuqukethwe kunoma yikuphi ngaphandle kwe-iTunes, ngesizathu esisodwa kuphela: ukuphepha kanye nemizamo eyandayo yokugebenga ama-iPod nama-iTunes.
“Uma kuke kwaba nokugetshengwa kuzofanele sibhekane nakho ngesikhathi esithile, ngoba uma kungenjalo bazozicosha bahambe nawo wonke umculo wabo,” kusho uCue ekhuluma ngezivumelwano zokuphepha nezinkampani zokuqopha. I-Apple yayingeyena umdlali omkhulu ngaleso sikhathi, ngakho ukugcina zonke izinkampani zamarekhodi ezinenkontileka kwakubalulekile empumelelweni yayo yakamuva. Lapho nje u-Apple ezwa ngemizamo yabaduni, bakubheka njengosongo olukhulu.
Uma i-Apple ivumela izitolo eziningi namadivayisi ukuthi afinyelele ohlelweni lwayo, yonke into izophahlazeka futhi ibangele inkinga kubo bobabili i-Apple nabasebenzisi. “Ngeke kusebenze. Ukuhlanganiswa ebesikudalile phakathi kwemikhiqizo emithathu (i-iTunes, i-iPod nesitolo somculo - ed.) kuzowa. Ibingekho indlela yokukwenza ngempumelelo efanayo nale ebesiyithola,” kuchaza uCue.
Phil Schiller: IMicrosoft yehlulekile ngokufinyelela okuvulekile
Isikhulu Esiphezulu Sokumaketha uPhil Schiller ukhulume ngomoya ofanayo no-Eddy Cue. Ukhumbule ukuthi iMicrosoft izamile ukusebenzisa enye indlela ngokuvikela umculo, kodwa umzamo wakhe awuzange usebenze nhlobo. I-Microsoft yaqala yazama ukunikeza ilayisensi uhlelo lwayo lokuvikela kwezinye izinkampani, kodwa ngesikhathi yethula isidlali sayo somculo iZune ngo-2006, yasebenzisa amaqhinga afanayo ne-Apple.
I-iPod yenziwa ukuthi isebenze ngesofthiwe eyodwa kuphela ukuyiphatha, iTunes. Ngokusho kukaSchiller, lokhu kukodwa kuqinisekisa ukusebenzisana kwakhe kahle nesoftware kanye nebhizinisi lomculo. “Ukube bekunezinhlelo eziningi zokuphatha ezizama ukwenza into efanayo, bekuzofana nokuba namasondo amabili okuqondisa emotweni,” kusho uSchiller.
Omunye omele i-Apple osesikhundleni esiphezulu okufanele avele ekubekweni kwakhe ngumufi uSteve Jobs, nokho, owakwazi ukunikeza ideposition eyaqoshwa ngaphambi kokushona kwakhe ngo-2011.
Uma i-Apple ibingase ilahlekelwe yicala, abamangali bafuna amarandi ayizigidi ezingu-350 ngomonakalo, ongaphinda uphindwe kathathu ngenxa yemithetho yokungathembeki. Icala lihlelelwe ukuthi liqhubeke ezinye izinsuku eziyisithupha, bese kuhlangana amajaji.
Uma nginendawo yokudlela, ingabe kufanele ngivumele wonke umuntu adle ukudla kwakhe lapho?
Ingabe abagibeli abamnyama bangakwazi ukuhamba ngokusemthethweni endizeni?
Amanyala angabongiyo!
Yini ukukhiya ku-ecosystem??
Uma othile ekwazi ukuthenga i-iPod, khona-ke kungenzeka ukuthi bakwazi ukuthenga noma yimuphi omunye umdlali.
Yebo, ngiyayithola, bathenge i-iPod engu-$40, futhi bafuna ukubuyiselwa u-$80, futhi baqhubeke nokusebenzisa izinsiza ze-Apple.
Kufanele bakhokhele i-Apple inhlawulo futhi babuyisele wonke amadivaysi alokho kuqina!
Cha, kodwa uma umuntu ethenga ukudla esikhwameni esitolo, kufanele akwazi ukuthenga okunye ukudla kuleso sikhwama kwesinye isitolo.
Ngakho-ke, ucabanga ukuthi kuhle yini ukuqhubeka ne-farce ethi "asinaso isiphequluli sethu ku-Win, sizohlukanisa i-Google, njll..." sidinga ngempela ukuhola ngesandla futhi lapho sithenga idivayisi, ngeke ihloniphe izilungiselelo zayo, i-ecosystem, njll.? ingabe ama-droids azomangalela i-apula ngonyaka ngoba izinhlelo zabo zokusebenza azisebenzi kuma-ios noma sizomangalela i-droid ngoba ayisebenzi esitolo sohlelo lokusebenza? Ngake ngathenga umdlali kwa-sony... ingenza ifomethi yabo edumile hhayi okunye... konke kuvikelwe ngubani owazi ukuthi kanjani njll... kodwa ngangazi ukuthi ngingena kanjani...
Kunomehluko kufomethi ye-mp3 evulekile, lapho othile ezobeka khona isivikelo. Vele, abantu badinga ukuhola ngesandla, ngoba ngaphandle kwalokho besiyoba nenala yabadlali be-mp3 emaphaketheni ethu, njengoba 2ts ngaphezu kwezifiso. Kungani i-Apple ikhansele i-drm? Ngenxa yokuthi ubengeke amelane nomncintiswano i-drm ayengenawo, kodwa-ke kwasekuqaleni, lapho ethola inzuzo, wayengesabi ukucisha umncintiswano ngalesi sitayela, njengoba izisebenzi zakhe zazifakaza.
Okufanele ngikwenze ukubuza, pho? Ingabe abathengi bebazi ukuthi iipods zine-DRM, ngatshelwa yindodana ukuthi ngiyasola ukuthi i-ATRAC (anginaso isiqiniseko) nayo inayo? Yebo. Ngakho-ke i-apula, i-microsoft google njll... iboshelwa ukusetha umkhiqizo wabo ukuze ube nethuba lokuncintisana? Yayiyini ngempela i-DRM inzuzo ye-apula? Ukuthi abakwazanga ukuyisa umculo kwenye indawo?
Ukukhala nje kwezehluleki... akukho okunye.
Akekho okuvimbela ukuthi uphathe inqwaba yabadlali be-mp3 esikhwameni sakho.
Nina bafana, ukuqhathanisa isikhwama sokuthenga ne-iPod kunamandla ngempela. Ngicabanga ukuthi usuvele unalo ilungelo lokuvota. Awu, lokho kuhle ngempela!
Inye into efana ngokuphelele nani, bahloli bawo wonke umthetho. Uqamba noma yiluphi uhlobo lwe-demagoguery ngandlela thize "ukungcwelisa" imibono yakho ekhohlisayo.
Bheka lesi sibonelo mayelana nesikhwama sokuthenga.
Kimina kubonakala njengecala elivamile lomuntu waseMelika oyisiminzi odla ama-Big Mac angu-20 ngosuku, angazivocavoci, azuze u-200 kg futhi amangalele abakwaMcDonalds ngokumenza akhuluphale. Owesifazane uthenga i-iPod esebenza njengayo, akakwazi ukudlala umculo othengwe kwenye indawo futhi wenzani? Uthenga amanye ama-iPod amaningana. Uzomangalela u-Apple eminyakeni emihlanu. Umuntu ojwayelekile angashaywa ngempama ngehlazo uma ephumela obala ngalokho, kodwa hhayi eMelika. Ngiyayithanda iMelika, kodwa angiziqondi lezi zinto. Ngeke futhi ngifake imidlalo ethengwe ku-Google Play ku-iPhone yami. Ngeke ngifake izinhlelo ezithengelwe iWindows ku-Mac. Engathi inkinga ikuphi. Ngifuna uhlelo oluvulekile, angiyi ku-Apple. Njengoba nje ngikuthola kungenangqondo ukuphoqa iMicrosoft ukuthi ikhethe isiphequluli. U-Tupec usacabanga ukuthi isiphequluli sakhe sibizwa ngokuthi i-Seznam, kungani kungenjalo.
Iqiniso :D