Amaya Toman Phakathi kwabalandeli be-Apple, ungabheka ize kumuntu ongazi lutho mayelana nokuvela kwelogo yayo. Wonke umuntu ngokuqinisekile ujwayelene ngokuseduze nokuguqulwa kwayo kancane kancane esimweni sayo samanje. I-apula elilunyiwe lingomunye wabantu abadume kakhulu futhi abambalwa kakhulu abebengeke balibone. Kodwa-ke, phakathi nokuba khona kwenkampani ye-apula, ishintshile izikhathi eziningana - esihlokweni sanamuhla, sizobheka ukuvela kwe-apula logo ngokuningiliziwe.
Ekuqaleni kwakunguNewton
I-Apple ibingahlali inalo i-apula eliyisakhiwo sodumo olulunyiwe kulogo yayo. Umqambi welogo yokuqala ye-Apple kwaba ngumsunguli wenkampani uRonald Wayne. Ilogo, eyakhiwe ngeminyaka yawo-1970s, ibonise u-Isaac Newton ehlezi ngaphansi kwesihlahla samahhabhula. Mhlawumbe wonke umuntu uye wahlangana nendaba yokuthi uNewton waqala kanjani ukufunda amandla adonsela phansi ngemva kokuba i-apula liwele esihlahleni ekhanda lakhe. Ngaphezu kwesigcawu sekhathuni esishiwo ngenhla, uphawu luphinde lwafaka ohlakeni lwayo amazwi acashunwe embongini eyiNgisi uWilliam Wordsworth: "Newton ... ingqondo, ehlala izulazula emanzini emicabango eyinqaba.".
Ukushintshwa kwe-apula
Kodwa uphawu luka-Isaac Newton aluhlalanga isikhathi eside. Cishe ngeke kumangaze muntu ukuthi kwakunguSteve Jobs owayengathandi ukuthi kubonakale kuphelelwe yisikhathi. Ngakho-ke Imisebenzi yanquma ukuqasha umdwebi wezithombe u-Rob Janoff, owabeka isisekelo somfanekiso we-apula olingana nokuluma ojwayelekile. Imisebenzi yanquma ngokushesha ukufaka esikhundleni se-logo endala entsha, okuye kwahlala ngokuhlukahluka okuhlukahlukene kuze kube yilolu suku.
Ekuqaleni yaklanywa u-Rob Janoff, i-logo yayinemibala yothingo, ibhekisela kukhompuyutha ye-Apple II, okwakungeyokuqala emlandweni ukufaka isibonisi sombala. I-debut ye-logo ngokwayo yenzeke ngaphambi nje kokukhululwa kwekhompyutha. U-Janoff uthe bekungekho ngempela uhlelo lwendlela imibala eyayenziwe ngayo - uSteve Jobs uvele wagcizelela ukuthi okuluhlaza kube phezulu "ngoba yilapho iqabunga likhona."
Ukufika kwelogo entsha, vele, kwakuhlotshaniswa nenani lokuqagela okuhlukahlukene, amahlebezi kanye nokuqagela. Abanye abantu babenombono wokuthi ukushintshela kuphawu lwe-apula kwamane kwachaza igama lenkampani kangcono futhi kulifanele kangcono, kuyilapho abanye babeqiniseka ukuthi i-apula lalifanekisela u-Alan Turing, uyise wekhompuyutha yesimanje, owaluma i-apula elifakwe i-cyanide ngaphambili. ukufa kwakhe .¨
Igalari yezithombe
Konke kunesizathu
“Enye yezimfihlakalo ezinkulu kimi wuphawu lwethu, uphawu lwesifiso nolwazi, olulunywe, oluhlotshiswe ngemibala yothingo ngokulandelana okungalungile. Kunzima ukukucabanga uphawu olufaneleka kakhulu: isifiso, ulwazi, ithemba kanye neziyaluyalu," kusho uJean-Louis Gassée, owayeyisikhulu sakwa-Apple futhi ongomunye wabaklami bohlelo lokusebenza lwe-BeOS.
Ilogo enemibalabala yasetshenziswa inkampani iminyaka engamashumi amabili nambili. Lapho Imisebenzi ibuyela ku-Apple engxenyeni yesibili yeminyaka yawo-1990, wanquma ngokushesha ngolunye ushintsho lwelogo. Imigqa yombala isusiwe futhi ilogo ye-apula elunyiwe inikezwe ukubukeka kwesimanje, oku monochrome. Ishintshe izikhathi eziningana phakathi neminyaka, kodwa ukuma kwe-logo kuye kwahlala okufanayo. Umhlaba ukwazile ukuhlobanisa uphawu lwe-apula olulunyiwe nenkampani yakwa-Apple ngamandla kangangoba asisekho ngisho nesidingo sokuthi igama lenkampani livele eduze kwalo.
Ingxenye elunyiwe nayo inencazelo yayo. USteve Jobs wakhetha i-apula elunyiwe hhayi nje ngenxa yokuthi kusobala ekuqaleni ukuthi i-apula ngempela hhayi, ngokwesibonelo, i-cherry noma utamatisi we-cherry, kodwa futhi ngenxa ye-pun kumagama athi "luma" futhi "byte", ekhomba ukuthi i-Apple iyinkampani yezobuchwepheshe. Ngisho nokushintsha kombala we-apula akuzange kube ngaphandle kwesizathu - "inkathi eluhlaza okwesibhakabhaka" ye-logo ebhekiswe ku-iMac yokuqala emthunzini wombala we-Bondi Blue. Njengamanje, ilogo ye-Apple ingaba isiliva, emhlophe, noma emnyama.
Futhi kuthiwani ngenguqulo yelogo ngaphandle kwe-apula elunyiwe? Uma kakade ngibhala mayelana nokuthile, ngingathanda ukufunda lonke ulwazi hhayi nje ingxenye.